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Advertising in Truecaller, App

Advertising in Truecaller, App
Popular Media
Truecaller-Banner Advertising-Option 1


Per Impression

Card Rate

₹ 0.06

Offer Rate

₹ 0.05
Premium Media

Easy Leads

Per Impressions

Card Rate

₹ 0.07

Offer Rate

₹ 0.06
Other Media

Native Ad

Per Impressions

Card Rate

₹ 0.07

Offer Rate

₹ 0.06
**18% GST is applicable on the above rates



Daily Active Users

100 Mn

Avg C T R




Pricing Model


Monthly Users


Pages Per Visit


Monthly Visitors


Bid Type


Category Name

Performance Marketing

About Truecaller App Advertising

Millions of users trust Truecaller for their communication needs, whether it’s identifying unknown calls or blocking spam SMS. It filters out the unwanted, and lets one connect with people who matter.  With a community-based spam list supported by 250 million users, Truecaller is the only app one need to make your communication safe and efficient. True caller also provides various targeting options to the user. Get all Media Option Details & Advertising Rates for Truecaller App at The Media Ant.

Key Differentiators - Why Advertise on Truecaller?

Truecaller Advertising Key Differentiators

Filters Available under Audience Targeted Campaigns

Based on Device

  • Telecom carrier
  • Handset group
  • Operating system
  • Custom Segments targeting

Based on Day/ Time

  • Day of week
  • Hour of day

Based on Location

  • Country/ State/ City
  • Custom Region
  • Geo-fencing (radius around a point or location.)

Based on User Profile or Behaviour

  • Demographics – Age, gender, income, language, 
  • Behavioral

Reach Figures for Truecaller

User Data

Truecaller Advertising User Data

Reach Numbers
North35 Mn
South28 Mn
West20 Mn
East8 Mn
Central9 Mn

*City-wise reach data available On Request

Facts and Figures

Truecaller Advertising Facts and Figures

Custom Segments

Truecaller Advertising Custom Segments

Reach of the Custom Segments

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

VariablesSample Variable Selections
Placement PageRun On Site/ Home Page/ Inside Page
Dimension1200 x 627, 320X100
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Types of Roadblock Banner

Truecaller Advertising Types of Roadblock Banner

Past Advertisers

Screenshots of Past Advertisers

Truecaller Advertising Rates 2022

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updates on a frequent basis. Truecaller advertising is one of the most popular Television advertising option hence it is very important for advertisers to know Truecaller advertising Rates 2022. You can find the updated Truecaller advertising Rates 2022 under the heading “Top Choice/Other Ad Options” after clicking on the particular advertising option.

Top 5 Digital Advertising Platforms in India according to Similarweb Oct-Dec 2021
Digital PlatformRanking
Times Of India4
Media Kit

Truecaller, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Truecaller, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Truecaller, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Truecaller, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.


How long will it take for my ad to go live?


Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


What is the difference between CPM and CPC pricing?


CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Can the impressions be distributed equally across he campaign?


Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?


The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Is there a chance that my ad can get paused in the middle of a campaign?


Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.