Advertising in Truecaller, App
Popular Media
Banner - Call Log

Banner

Per Impression

Card Rate

₹ 0.167

Offer Rate

₹ 0.15
Premium Media
Roadblock ref image

Roadblock Banner

Per Day

Card Rate

₹ 1,900,000

Offer Rate

₹ 1,600,000
**18% GST is applicable on the above rates

Language

English

Monthly Active Users

100 Mn

Self-serve

Yes

Category Name

Others

Ant Messages

Types of Roadblock Banner

  • Brand RoadBlock - These banners will come on the call after the screen page.
  • Performance Roadblock - In this type of roadblock all the inventories will be taken by a single brand and their ads will appear on the call view page, block view page, individual profile page and notification page.
  • Full RoadblockIn this type of roadblock all the inventories will be taken by a single brand and their ads will appear on after the call screen, call view page, call search page and notification page.

About Truecaller App Advertising

Millions of users trust Truecaller for their communication needs, whether it’s identifying unknown calls or blocking spam SMS. It filters out the unwanted, and lets one connect with people who matter.  With a community-based spam list supported by 250 million users, Truecaller is the only app one need to make your communication safe and efficient. Get all Media Option Details & Advertising Rates for Truecaller App at The Media Ant.

Facts and Figures

Audience Targeted Campaigns Rate
SmartphonesAudience Targeted Campaigns (in Rs.)TabletsAudience Targeted Campaigns (in Rs.)
Pre Roll Video - Smartphone1.4Pre Roll Video - Tablet2.1
Native Banner & Text - Run On SIte - Smartphone202Native Banner & Text - Run On SIte - Tablet415
Banner - Run On SIte - Smartphone140Banner - Run On SIte - Tablet210
Interstitial Banner - Run On SIte - Smartphone175Interstitial Banner - Run On SIte - Tablet260
Filters Available under Audience Targeted Campaigns

Based on Device

  • Telecom carrier
  • Handset group
  • Operating system
  • Manufacturer/ Model
  • Browser (version)
  • Traffic source
  • Content characteristics

Based on Day/ Time

  • Day of week
  • Hour of day

Based on Location

  • IP 
  • Country/ State/ City
  • Zip Code
  • Store Chain Targeting
  • Hyperlocal Targeting
  • Custom Region
  • Geo fencing (radius around a point or location)
  • Points of Interest (e.g. shopping mall)

Based on User Profile or Behaviour

  • Demographics – Age, gender, income, language, ethnicity, education
  • Retargeting
  • Behavioural

Execution Process

Steps in Execution

Step 1:  Add Media to the Dashboard

Step 2: Customize it as per your requirement using the filters below:

VariablesSample Variable Selections
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Banner TypeLeaderboard/ Tower/ Rectangle

Step 3: Select Start and end Date

Step 4: Upload artwork and make payment


How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Truecaller, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Truecaller, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Truecaller, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Truecaller, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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