TMA Quick Insights for Q4 2025

As top media outlets, JioHotstar, YouTube, and the India vs Australia T20 Series on JioHotstar hold dominant positions, with ad spends above 1Cr, offering unparalleled reach and visibility. Their exceptional performances highlight the benefits of digital vertical for superior branding and customer retention. Their influential roles in steering national campaigns, premium launches, and corporate branding underpin the preferences for media platforms like Banner, Video, and Programmatic Advertising which recorded highest campaigns, promising persuasive, professional, and impactful branding.

Top Medias with Highest Ad Spend

JioHotstar

As the market leader in the digital sphere, JioHotstar has not only proven its dominance with a total spend of 208.35L, but also etched its impact in the minds of a diverse audience. Its unparalleled reach makes it the top pick for national campaigns, premium launches, or corporate branding. With high visibility, impeccable recall, and astonishing ROI, JioHotstar seamlessly adapts to the digital vertical. Its persuasive and deeply professional approach ensures impactful branding, making it the go-to platform for advertisers nationwide.

India vs Australia T20 Series on JioHotstar

The India vs Australia T20 Series on JioHotstar is leading the digital sphere with a staggering total spend of ₹1.89Cr, commanding the attention of a diverse national audience. Our platform offers unparalleled visibility and recall value, thus ensuring impressive returns on investment. Advertisers nationwide prefer us for premium launches, national campaigns, and corporate branding owing to our extensive reach and desirable audience profile. At JioHotstar, we adeptly champion the power of digital vertical, offering a persuasive, professional, and impactful advertising experience.

YouTube

Harness the unrivalled potential of YouTube, the digital market leader with a considerable total spend of ₹1.73Cr, for your national campaigns, premium launches and corporate branding. YouTube's superior reach, distinctive audience profile, and undeniable visibility guarantee exceptional levels of recall and impressive ROI. With its natural adaptation to the evolving digital sphere, YouTube remains the favoured choice for advertisers seeking impactful visibility and influential brand storytelling.

OTT Bundle CTV

OTT Bundle CTV is a market leader with impressive visibility, offering the highest total spend of ₹158.65L in the digital landscape. Appreciated for its vast reach and targeted audience profile, it becomes an advertiser's top choice for pivotal national campaigns, premium product launches, and corporate branding. Coupled with high recall rate and guaranteed ROI, OTT Bundle CTV naturally aligns with the digital vertical, forging a persuasive and significant impact.

India vs Australia ODI Series On JioHotstar

Experience the thrill of the India vs Australia ODI Series on JioHotstar, a front-runner in digital with a groundbreaking total spend of ₹1.21Cr. This platform offers marketers unrivaled reach, targeting an affluent, engaged audience spanning the nation. Our robust visibility, remarkable recall, and optimum ROI make it the preferred choice for national campaigns, premium launches, and corporate branding. Adapting seamlessly to the digital vertical, JioHotstar is where your brand deserves to shine.

Popular Medias with Unique Views

JioHotstar

JioHotstar, as a market leader, harnesses its commanding digital footprint by boasting the highest Unique views count of 8.3K. The platform offers unparalleled reach, with a rich audience profile catering to national campaigns, premium launches, and corporate branding. Advertisers prefer JioHotstar as it assures amplified visibility, enhanced recall, and tangible ROI. Swiftly adapting to the digital vertical, JioHotstar delivers power-packed, result-oriented advertising opportunities. Make every impression count, and choose JioHotstar for impactful promotion!

Book My Show

Experience the power of market leadership with Book My Show, the unparalleled digital titan with the highest Unique views at 4.6K. Our precisely defined audience profile guarantees widespread reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. With Book My Show, visibility, recall and ROI aren't just buzzwords, they're tangible results. Immerse yourself in the digital vertical and witness the stunning impact Book My Show can deliver for your brand.

YourStory

YourStory exemplifies market leadership in the digital spectrum, boasting the highest unique views at 4.17K. Our extensive reach, a premium audience profile, and superior visibility make us the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers trust us for palpable recall and impressive ROI. We adeptly adapt to ever-evolving digital verticals, delivering persuasive, professional, and impactful messaging. Partner with YourStory, lead your story.

Hindustan Times

Hindustan Times stands as a market leader in the digital space, boasting an unparalleled reach with 2.57K unique views. Our diversified audience profile allows advertisers to target precise demographics, amplifying their national campaigns, premium launches, and corporate branding initiatives. Chosen frequently for its promise of high visibility, enhanced recall, and stellar ROI, Hindustan Times naturally adapts to the digital vertical, delivering persuasive, professional, and impactful messages that resonate with viewers.

Money Control

With a commanding market leadership and the highest Unique views of 2.15K, Money Control stands at the forefront of the digital arena. It offers an unrivalaled reach and an audience profile that has consistently attracted national advertisers for premium launches and corporate branding. The reasons are clear: superior visibility, significant recall, and compelling ROI. With Money Control, your message not only resonates but also adapts effortlessly within the dynamic digital vertical, preserving its persuasive impact. Count on Money Control for potent and professional advertising solutions.

Top Media Options Used

Banner

Exemplifying market leadership, Banner has flawlessly executed an incredible 178 campaigns in the digital spectrum, effectively reaching varied audience profiles. Advertisers nationwide prefer Banner for premium launches and corporate branding, leveraging its extensive reach. Banner's assured visibility, powerful recall, and impressive ROI make it an inevitable choice. Seamlessly adapting to the digital vertical, Banner upholds a persuasive, professional, and impactful approach that sets it apart. Witness the undeniable Banner effect.

Video

Unleashing the power of digital, Video reigns as the uncontested market leader, boasting an impressive record of 125 campaigns of unmatched visibility and recall. Its expansive reach and distinctive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Its strong prominence in the digital vertical ensures exceptional ROI, making Video the quintessential platform for persuasive, professional, and impactful advertising. Experience the supremacy of Video.

Programmatic Advertising

With its market leadership in the digital vertical, Programmatic Advertising is recognized for executing the highest number of campaigns, standing at 21. The unique audience profiling enhances reach, making it a preferred choice for national campaigns, premium launches, and corporate branding. Emphasizing visibility and recall, it guarantees remarkable ROI, further solidifying its stance. Adopt naturally to the digital expansion with Programmatic Advertising, and craft your persuasive, professional, and impactful brand narrative.

Connected TV

Commanding the digital sphere with the highest record of 11 campaigns, Connected TV stands as the undisputed market leader. Our reach extends to an eclectic audience profile, making us the go-to platform for high-impact national campaigns, premium launches, and comprehensive corporate branding. Advertisers prefer us for superior visibility, enduring recall, and exceptional ROI. In the rapidly evolving digital landscape, Connected TV naturally adapts, setting the standard for persuasive, professional, and impactful messaging.

Agency fee

Agency Fee, the market leader in digital advertising, is renowned for executing the highest number of campaigns at 7. Our extensive audience profile guarantees superior reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our unparalled visibility and recall resonate powerfully with our clientele, promising high ROI. As we naturally adapt to the digital vertical, our aim is to imprint your brand vividly in the digital memory-space. Offering persuasive, professional, and impactful solutions, Agency Fee rules the roost in digital advertising.

Top Categories by Ad Spend in Q4 2025

What is News Website Advertising?

Looking to get your business in front of an informed, engaged audience? News website advertising might be exactly what you need. With millions of people consuming news online daily, news websites have become prime real estate for reaching your target customers when they're most attentive and engaged.

News website advertising involves placing your advertisements on digital news platforms and publications. Whether it's a banner ad on a major news homepage, a sponsored article within breaking news coverage, or a video ad before news content, this advertising format lets you connect with readers who are actively seeking information. Your ads appear alongside credible, trusted content, which can enhance your brand's authority and reach decision-makers during their daily news consumption.

Types of News Website Ads

News website advertising offers various formats to effectively capture reader attention and drive engagement. Understanding these ad types is essential for creating successful campaigns that resonate with news consumers.

1. Display Advertising

The foundation of news website advertising, display ads leverage visual elements to capture reader attention.

• Banner Ads: These rectangular ads appear at the top, bottom, or sides of news articles. Standard sizes include leaderboard (728x90), medium rectangle (300x250), and skyscraper (160x600) formats. They remain visible as readers scroll through articles.

• Native Ads: Designed to blend seamlessly with editorial content, native ads match the look and feel of news articles while clearly marked as sponsored content. They appear in news feeds and article recommendations.

• Rich Media Ads: Interactive banner ads featuring animations, videos, or expandable elements that engage readers beyond static images and text.

2. Video Advertising

High-impact video content that captures attention in the news environment.

• In-Stream Video: Video ads that play before, during, or after news video content, similar to YouTube ads but within news websites.

• Outstream Video: Auto-playing video ads that appear within article text or as standalone units, often muted until user interaction.

• Live Stream Sponsorships: Brand integration during live news broadcasts or breaking news coverage on digital platforms.

3. Sponsored Content

Editorial-style advertising that provides value while promoting your brand.

• Sponsored Articles: Full-length articles written in journalistic style that highlight your brand, products, or industry insights while providing educational value to readers.

• Content Series: Multi-part sponsored content that builds deeper engagement over time, often focusing on industry trends or thought leadership.

4. Premium Placements

High-visibility positions that command reader attention.

• Homepage Takeovers: Large-format ads that dominate the homepage of major news sites, often including multiple ad units working together.

• Breaking News Sponsorships: Your brand appearing alongside urgent news alerts and push notifications.

• Newsletter Sponsorships: Ads within email newsletters that news sites send to their subscribers.

News Website Advertising Options

• Times of India: India's largest English-language newspaper Times of India, daily with massive digital readership. Offers premium homepage placements and extensive targeting options across news categories.

• Hindustan Times: Strong digital presence with engaged readership, offering both display and video advertising opportunities across news verticals.

• The Hindu: Respected publication with educated, affluent readership. Ideal for B2B and premium consumer brands seeking quality audience engagement.

• India Today: Popular news platform with diverse content including politics, business, and lifestyle. Strong mobile traffic and video consumption.

• NDTV: Trusted news brand with active digital audience. Offers news category targeting and live streaming advertising opportunities.

• Economic Times: Premier business news publication perfect for B2B advertising and reaching business decision-makers and professionals.

• CNN-News18: English news channel with strong digital presence, offering breaking news sponsorships and premium video advertising.

• Zee News: Hindi and English news platform with broad reach across urban and semi-urban audiences.

• Aaj Tak: Leading Hindi news website with massive reach, ideal for brands targeting Hindi-speaking audiences across India.

• Business Standard: Financial and business news platform targeting professionals, investors, and business leaders.

What are the Advantages of News Website Advertising?

• Credibility Association: Advertising on trusted news websites allows your brand to benefit from the publication's reputation and credibility. When your ads appear alongside quality journalism, it creates positive brand association and builds trust with potential customers who value reliable information sources.

• Highly Engaged Audience: News readers are actively seeking information and are more likely to be engaged with content, including advertisements. They spend quality time reading articles, making them more receptive to well-placed ads compared to social media browsers who scroll quickly past content.

• Timely Relevance: News advertising allows you to align your campaigns with current events, trending topics, and breaking news. This contextual relevance can significantly boost ad performance when your messaging connects with what's happening in the world.

• Professional Demographics: News websites typically attract educated, higher-income professionals who are often key decision-makers. This audience demographic is particularly valuable for B2B companies and premium consumer brands looking to reach influential customers.

• Geographic and Interest Targeting: Advanced targeting options let you reach specific locations, from national campaigns to hyper-local city-level targeting. You can also target by news categories (business, sports, politics) to align with reader interests and ensure your ads reach the most relevant audience.

• Brand Safety: Reputable news websites maintain editorial standards and content moderation, providing a safer advertising environment compared to user-generated content platforms. Your brand appears in a professional context alongside quality journalism.

• Multiple Touchpoints: News consumers often visit multiple times per day and across different devices. This creates numerous opportunities for brand exposure and message reinforcement throughout the day, increasing brand recall and recognition.

News Website Advertising Cost

News website advertising costs in India vary considerably based on multiple factors. You can generally expect CPMs (cost per 1000 impressions) ranging from ₹200 to ₹2,000 for standard display ads, with premium placements commanding ₹3,000 to ₹8,000 or higher.

Premium news websites like Economic Times or Times of India typically charge higher rates due to their quality audience and high traffic volumes. Homepage banner ads on major publications can range from ₹5,000 to ₹25,000 per day, while sponsored articles may cost ₹50,000 to ₹3,00,000 depending on the publication and content length.

Video advertising on news websites generally commands higher rates, with pre-roll video ads ranging from ₹500 to ₹1,500 per CPM. Breaking news sponsorships and homepage takeovers represent the premium end of pricing, often requiring minimum spends of ₹2,00,000 to ₹10,00,000 for major campaigns.

Regional and local news websites typically offer more affordable options, with CPMs starting from ₹100 to ₹500, making them accessible for smaller businesses targeting specific geographic markets. The buying method also impacts pricing - direct buys from publishers usually cost more than programmatic advertising through ad networks.

News Website Advertising Agency

The Media Ant specializes in news website advertising and understands the unique dynamics of the news media landscape. As a comprehensive digital advertising agency, we help brands navigate the complex world of news website advertising by identifying the right publications, negotiating optimal rates, and ensuring your message reaches the right audience at the right time.

Our expertise in news website advertising includes understanding editorial calendars, breaking news opportunities, and the nuances of different news audiences. We work directly with major news publications and programmatic platforms to secure the best placements for your campaigns. Whether you're looking to build brand awareness, drive website traffic, or generate leads, The Media Ant provides strategic guidance and flawless execution.

We offer end-to-end news advertising solutions including campaign strategy, creative development, media planning and buying, and detailed performance reporting. Our team understands how to align your advertising with news cycles and current events for maximum impact. Contact us through email, WhatsApp, or phone to discuss how news website advertising can help achieve your marketing objectives.

Frequently Asked Questions

1. How much does news website advertising cost?

News website advertising costs vary widely, with standard display ads ranging from ₹200-₹2,000 per CPM. Premium placements on major publications like Times of India or Economic Times can cost ₹3,000-₹8,000+ per CPM. Sponsored articles range from ₹50,000-₹3,00,000 depending on the publication. Minimum campaign budgets typically start from ₹50,000 for smaller publications and ₹2,00,000+ for major news websites.

2. How does news website advertising work?

News website advertising works by placing your ads within the content flow of online news publications. Ads can appear as banners, within article feeds, as sponsored content, or as video ads. Advanced targeting ensures your ads reach specific demographics, geographic locations, and interest groups based on reading behavior and article topics.

3. What are the best news websites for advertising in India?

Top news websites for advertising include Times of India, Hindustan Times, The Hindu, India Today, Economic Times, NDTV, and regional publications like Aaj Tak and Zee News. The choice depends on your target audience, budget, and campaign objectives.

4. Can I target specific news categories for my ads?

Yes, most news websites offer category-specific targeting including business, sports, politics, entertainment, technology, and lifestyle sections. This allows you to align your ads with content that interests your target audience.

5. What's the difference between sponsored content and display ads?

Display ads are clearly marked advertisements that appear alongside news content, while sponsored content is editorial-style content created to promote your brand but written in journalistic format. Sponsored content typically generates higher engagement but costs more than standard display advertising.

6. How do I measure the success of news website advertising?

Key metrics include impressions, click-through rates (CTR), cost per click (CPC), time spent on your landing page, and conversion rates. Most news websites provide detailed analytics, and you can use tools like Google Analytics to track user behavior after they click your ads.

7. What is a good news website advertising agency in India?

The Media Ant is a leading news website advertising agency in India, offering comprehensive solutions for campaigns across major news publications and digital platforms, with expertise in both direct and programmatic buying.