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The Media Ant

About News Website Advertising

News websites basically deal with the news which is currently happening around. They basically contain the news from all sections including sports, entertainment, lifestyle, technology, travel etc. As News websites are read by a very specific target segment audience, hence advertising in News website helps to minimize impression wastage and gives good results. Initially most of the websites were generic in nature covering all topics including Business and Finance. However, with the growing economy, publishers came out with individual websites that were specifically covering news, events and current affairs.

List of top websites and apps

Times of India Website

Hindustan Times Website

The Hindu Website

India Today Website

Inshorts App

Advantage of advertising on top News websites

1. News Website helps to target audience who are interested in reading newspaper daily.

2. Top News websites help to target most appropriate audience for your business.

3. Advertising on top News websites will help to target educated audience.

    How can The Media Ant help you ?
    The Media Ant can help you advertise on the top advertising & marketing websites. We can help you choose the right mix of websites optimizing the reach & impressions within your budget. We are an authorized media agency to sell ads on these websites & can provide you highly competitive rates in the market. We offer free marketing guidance & plans. We can also help you execute the campaigns from end to end.

    Past Advertisers :

    9 Star Suzuki
    Lexis Nexis
    Bagpacks Suites

    Advertising Rate for News Website

    Complete advertising rate chart for News website is available on the “Media Options and Details” page of the website. One can check various media options available to Advertise in news websites.

    Few of the popular terms relevant for News websites Advertising in India

    1. What do you mean by ROS or RON?

    ROS stands for Run On Site, which means ad will be displayed across the site.

    RON stands for Run On Network, which means ad will be displayed across the network or group sites.

    2. What is card rate?

    This the maximum rate that one has to pay for advertising in the website. Discounts are applied on these rates when you book your ad.

    3.What do you mean by SOV?

    SOV stands for a share of voice, which means impressions available for any media can be shared between two or more advertisers.

    Frequently Asked Questions

    1. Do the rates include service tax.

    Ans -     No. Service tax will be added extra.

    2. How do we get the report?

    Ans -     Report will be mailed to advertiser’s email id daily or alternate days.

    3. Which ad server is used for reporting?

    Ans -     Mostly publishers use Doubleclick as their ad server. Few publishers use their own server like  zedo or video plaza for reporting.

    News Platforms Advertising Rates 2024

    The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated News Platforms advertising rates before booking your campaign. To find the updated News Platforms advertising, please click on the media card on the page, visit the particular News Platforms advertising option and look for the latest News Platforms advertising rates 2024 under the heading “Top Choice /Other Ad Options”.

    Top 5 Digital Advertising Platforms in News Category in India according to Similarweb Jan-March 2022

    Digital PlatformCategoryRanking
    Times Of IndiaNews1
    India TodayNews3
    Indian ExpressNews4
    The HinduNews5