Trell is India's leading and most loved (Ratings>4.6) Lifestyle short video (2-5 minute videos) sharing app, where users connect, consume, create original content around their interests in 8 Indian languages. Trell's user community is 30 million strong (Monthly Active Users) and allows users to earn rewards, goodies, and vacations through the app. Get the best advertising rates for Trell at The Media Ant!

Trell is India's fastest growing Lifestyle community-commerce platform. This allows Trell to be amongst the top choice for advertisers. Here are a couple more reasons as to why one should advertise on Trell - 

1. Trell highly engages the audience with an average usage of 40 mins per day on the app. 

2. 73% of the users on Trell are under the age of 35. This audience demographic is perfect for digital-first brands as well as brands targeting young adults and the new age decision-makers.

3. Trell allows advertisers to connect with their desired targeting audience in regional languages. 

4. The platform drives an average CTR of 3%. 

5. Trell has been serving the needs of vernacular consumers with over 60% of its users hailing from tier-2 and tier-3 cities.

Media Options on Trell Include Native video ads, Content integration properties, branded KOL Content creation, and UGC contests. 

1. Video Ads - Video ads on Trell are the most standard form of advertising. These appear in the feed when the user is scrolling through the content. Video ads can be taken on a cost per completed view model and on a cost per click model. Video can be a maximum of 2 minutes. Detailed targeting options are available.

2. Brand Takeover - A fullscreen take over that increases brand awareness and maximizes ad impact. Display up to a 15-sec video on the first screen that a user sees when the app is opened. There is a 100% share of voice for this property. 

3. UGC Vlog contest - is a uniquely engaging challenge to connect with users by engaging them to create a vlog with a branded theme. This is a non-intrusive brand experience. 

4. Content Integration - Key Opinion Leaders on Trell's Community will demonstrate the brand to potential buying audience through Vlogs. This property allows for targeting language. Currently, the platform has content on categories such as Travel, Movies & Web Series, Recipes, Personal Care, Fashion & Gadgets.

Trell is a lifestyle video-sharing app. Here's the types of brands that should consider advertising on Trell - 

1. With the kind of engagement Trell enjoys, brands aiming to target both youth and small-town (2 &3 tier cities) should advertise on Trell.

2. Brands looking forward to unique advertising options such as Hashtag Challenges should advertise on Trell. This will increase brand awareness and engagement.

3. Brands looking forward to advertising in the form of entertainment- UGC Vlog contest, vacations, earn rewards, and goodies should advertise on Trell. 

4. Brands that want to target early adopters to increase product sales and awareness. 

5. Brands aiming to reach out to their desired audience through influencer marketing. This allows brands to promote their product in unique content. 

6. Brands looking forward to a wide range of niche targeting options such as interest, age, gender, and language.

• ​ Urban Gabru
  
• Arata
• Orgaana
• Greenberry
• The Man Company 
• Apple 
• Dil Bechara - Movie

Trell Offers the following targeting - 

1. City/State- One can target the audience based on the city or state. For example, a brand like Dixcy Scott can have city/state targeting and reach out to the right audience group.  

3. Gender and Age- One can target the audience according to their age and gender. For example, a brand like MyProtein can target the age group of 18-24 to advertise their brand. 

4. Interest-Based- Brands can target audiences according to their interest, this will allow them to reach the right audience type. 

Such as-

• Greenberry can target the fashion and beauty category interest. 
• Amazon Prime can target the movies and web series review category.
• MilkyMist can target audiences from the food category.
• MyProtein as a brand can target the wellness category. 

5. Language- One can target audience by language and reach out to the people in their regional language. Brands like Havmor can use this targeting filter to their advantage. 

1. When the campaign is live, you will get a link to the dashboard from where you can track the campaign on a daily basis.

2. After the completion of the campaign,  an Excel Report will be shared with you.