OTT, or over-the-top platforms, are audio and video hosting and streaming services which started out as content hosting platforms, but soon branched out into the production and release of short movies, feature films, documentaries and web-series themselves.
These platforms offer a range of content and use artificial intelligence to suggest users the content they are likely to view based on their past viewership on the platform
The client can choose upto 3 Levels of targeting for their campaigns. Available targeting options are as below:
Video OTT or Over The Top platforms are video hosting and streaming services (video on demand) that started as curators of video content but later evolved into original creators and distributors as well. According to the PWC report on The Global Entertainment & Media Outlook: 2020-2024, India is the fastest-growing OTT market at 28.6 percent CAGR.
Video OTT platforms follow multiple revenue options like SVOD (Subscription Video on Demand), AVOD (Advertising Video on Demand), TVOD (Transactional Video on Demand). While most of the platforms have more than one mode of revenue generation, AVOD is the most popular among the audience as well as the Video OTT Platforms because audiences do not have to pay for consuming content but have to watch ads just like television.
Over the last few years, video OTT advertising has gained traction among advertisers due to high demand, less clutter, more engagement, real-time measurement, better control, and high results. Top video OTT advertising platforms in India are Hotstar, Voot, Zee5, SonyLiv, Jio TV, and MX Player.
The Media Ant has recently introduced a Video OTT Advertising Offer that combines the top 5 video OTT advertising apps under one platform and also helps video OTT advertisers save 25% on ad spend. TMA Video OTT advertising offer covers Voot, Zee5, SonyLiv, Jio TV, and MX Player.
The following platforms are included in The Media Ant’s video OTT advertising offer:
In 2020, video OTT platforms viewership has already reached 50% of TV. With the rise of smartphone usage and affordable data plans, the rise of video OTT consumption has taken everyone by surprise. With an increase in penetration and consumption, video OTT platforms would continue to grow their advertising revenue by over 20% for the next 3-4 years, due to which brands are giving OTT a large share in marketing plans. Some of the major reasons why brands are attracted to advertising on video OTT platforms are-
· Targeting- due to the availability of a large number of personalized targeting options, reaching out to the right customer with the right content becomes relatively easy.
· Measurement: Unlike television, measurement of ad delivery, consumption and action is real-time, giving the brands the opportunity to optimize their campaigns at right time.
· Undivided Attention- people pay undivided attention to OTT platforms because of their presence on mobile devices and providing the customer with the content of their choice.
The Media Ant’s video OTT advertising offer solves a lot of key problems faced by video OTT advertisers. Some of them are:
The video platform advertising offer rates are dependent on a lot of factors. One can get the video OTT advertising rates on The Media Ant’s website under the Media Option and Pricing section of the website. Since the overall cost keeps fluctuating, it's always better to get in touch with a reliable ad agency to get the most recent and updated video OTT advertising rates.
The Media Ant is one of the top Video OTT Advertising Agencies in India. You can access video OTT advertising rates and reach in a single click for all popular video OTT advertising platforms. Apart from checking and comparing video OTT advertising rates, you can also book video OTT advertising campaigns online, schedule your campaign, make payment online, upload ad creatives and get execution report. The Media Ant also provides the best video OTT advertising rates and also supports in planning your OTT advertising campaigns. Book your OTT advertising campaign on The Media Ant website or send a mail to Help@TheMediaAnt.com to make The Media Ant your Video OTT advertising agency.
How long will it take for my ad to go live?
Once the campaign is confirmed, it may take up to 48 hours for the ad to go live.
What is the difference between CPM and CPC pricing?
CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times.
CPC stands for Cost per Click. You pay when someone clicks on your ad.
Can the impressions be distributed equally across he campaign?
Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.
Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?
The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.
You can click here to understand in detail the tech reason for the discrepancy in these two numbers.
Is there a chance that my ad can get paused in the middle of a campaign?
Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.
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