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Advertising in ET Now Swadesh

Advertising in ET Now Swadesh

Advertising in ET Now Swadesh

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About Advertising in ET Now Swadesh

Advertising through ET Now Swadesh is an effective advertising method in the Television media type. Advertising in ET Now Swadesh will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through ET Now Swadesh is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. ET Now Swadesh is the leading Television Channel and is strongly recommended for all marketing campaigns.

Key Insights

Top Choice

Popular

Video Ad

Rack Rate

₹ 48 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5. Click on "Know More", And "Add To Bag" and enter the ad duration in Seconds, number of days, frequency per day and the timeband to know the cost of the campaign.
Premium

Aston Band

Rack Rate

₹ 3,300 / Per Aston Band

TMA Offer

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Aston Bands are thin horizontal strips which appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the timeband chosen.

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About Advertising in ET Now Swadesh

Advertising through ET Now Swadesh is an effective advertising method in the Television media type. Advertising in ET Now Swadesh will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through ET Now Swadesh is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. ET Now Swadesh is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in ET Now Swadesh

You will get the rate for advertising in ET Now Swadesh in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in ET Now Swadesh is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on ET Now Swadesh will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for ET Now Swadesh varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in ET Now Swadesh and Super Prime Time in ET Now Swadesh is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in ET Now Swadesh

Media Agency can play a critical role if you are planning to advertise in ET Now Swadesh. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in ET Now Swadesh is right for your brand. The agency uses BARC data to decide the TG and ET Now Swadesh viewer profile matches. Once you have decided to go ahead with advertising in ET Now Swadesh, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in ET Now Swadesh. The last role of the TV ad buying agency is to ensure that the ad is played on ET Now Swadesh and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on ET Now Swadesh provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in ET Now Swadesh

The rate to advertise in ET Now Swadesh is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in ET Now Swadesh a critical part of any Television campaign. ET Now Swadesh advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. ET Now Swadesh has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in ET Now Swadesh at the lowest rate.

How does Advertising in ET Now Swadesh works

Ads in ET Now Swadesh are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on ET Now Swadesh are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works
  • Rates depend on the creative length, time band selected and duration of the campaign​​
  • Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning
Media Kit
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