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Advertising in Radio Nasha - Mumbai

Advertising in Radio Nasha - Mumbai

Advertising in Radio Nasha - Mumbai

7

City Rank

91.9

Frequency

About Advertising in Radio Nasha - Mumbai

You will get the rate for advertising in Radio Nasha, Mumbai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Nasha, Mumbai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Nasha, Mumbai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Nasha, Mumbai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Nasha, Mumbai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

Key Insights

Language

Hindi

Prime Time

07:00 -12:00, 17:00-23:00

Top Choice

Popular

Jingle

Jingle is a short audio message, used to define and promote a product or a brand. It usually varies between 10-30 seconds. It can be played during the following time bands: Prime Time - Ads are split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Rack Rate

₹ 75 / Per Ad Length (Sec)


TMA Offer

₹ 64 / Per Ad Length (Sec)

Other Ad Options

Contest

Rack Rate

₹ 6,000 / Per Contest


TMA Offer

₹ 5,000 / Per Contest

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention


TMA Offer

₹ 6,000 / Per Mention

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention


TMA Offer

₹ 1,000 / Per Mention

Roadblock

Rack Rate

₹ 3,50,000 / Per Hour


TMA Offer

₹ 2,40,000 / Per Hour

Content Creation

Rack Rate

₹ 5,000 / Per Jingle Recording


TMA Offer

₹ 4,000 / Per Jingle Recording

Outdoor Broadcasting

On Request

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

About Radio Advertising in Radio Nasha, Mumbai

Summary in 60 words

Radio Nasha, Mumbai is a retro station that plays Bollywood music of the '70s, '80s, and '90s. This extensive coverage increases the number of listeners and provides a national media platform for advertisers. Advertisements through Radio Nasha in Mumbai lets advertisers reach out to Retro Hindi music listeners, generally targeting the listeners above the age group of 35 - 40 years. Radio Nasha has been performing really well in Mumbai and is a top choice for the advertisers.

Rate for advertising in Radio Nasha, Mumbai

You will get the rate for advertising in Radio Nasha, Mumbai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Nasha, Mumbai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Nasha, Mumbai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Nasha, Mumbai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Nasha, Mumbai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Nasha, Mumbai

Media Agency can play a critical role if you are planning to advertise in Radio Nasha, Mumbai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Nasha, Mumbai is right for your brand. The agency uses IRS data to decide the TG and Radio Nasha, Mumbai listener profile match. Once you have decided to go ahead with advertising in Radio Nasha, Mumbai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Nasha, Mumbai. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Nasha, Mumbai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Nasha, Mumbai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Nasha, Mumbai

Advertising in Radio Nasha, Mumbai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Nasha, Mumbai, are:

  • Radio Nasha, Mumbai is one of the most popular radio stations in Mumbai. Advertising on Radio Nasha, Mumbai would help brands reach out to maximum people in Mumbai. 
  • Radio Nasha, Mumbai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Nasha, Mumbai is popular for its RJs who are also some of the most trusted influencers of Mumbai city. Advertising on Radio Nasha, Mumbai would help brands leverage this to build trust among their audience. 
  • Radio Nasha, Mumbai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Nasha, Mumbai during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Radio Nasha, Mumbai

Top RJs and Shows


Show Details
Programme NameRJsTimings
Jhakaas MorningsRj Roshini7 AM - 10 AM, Mon - Sat
Crazy for KishoreRj Amit Kumar10 AM - 11 AM, Mon - Fri
Cafe DeewangiRj Peeyush12 PM - 3 PM, Mon - Fri
Dhak Dhak EveningsRj Adaa4 PM - 7 PM, Mon - Fri
Ek Main Aur Ek TuRj Anmol7 PM - 11 PM, Mon - Sat
Event Details

To know more about special events/concerts on Radio Nasha, Mumbai, click here

Who Should Advertise on Radio Nasha, Mumbai?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Radio Nasha, Mumbai

Reach
  • Weekly number of listeners on Radio Nasha in Mumbai as per IRS March 2021 is 14,51,000
IRS Data for Radio Stations in Mumbai as per 2020-21 report
Radio StationMumbai
Mirchi2927000
Red / Suryan2296000
Big FM2158000
Radio City1905000
Fever 1823000
One1168000
Ishq 489000
Magic 460000
Nasha1451000

Execution Details Related to Advertising in Radio Nasha, Mumbai

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 
Jingles Of Past Execution

Click here to check the past campaigns

Radio Nasha Mumbai Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Radio Nasha Mumbai Advertising is one of the most popular Radio advertising options hence it is very important for advertisers to know Radio Nasha Mumbai Advertising Rates 2021. You can find the updated Radio Nasha Mumbai Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Radio Nasha Mumbai Media Kit 2021, please check the blue tick beside the Radio Nasha Mumbai Advertising Rates under the Media Options tab.

Top 12 advertisers in Mumbai in Oct-Dec 2021
Sr.noAdvertiser
1LIC Housing Finance - Home Loan
2LIC - Nivesh Plus
3SBI Mutual Fund - Balanced Advantage Fund
4FAB Play
5JioMart - Special Offer
6IKEA - Special Offer
7City & Industrial Development Corporation (CIDCO) - Covid
8Warriors & Uniformed Personnel Lottery
9Brihanmumbai Municipal Corp., Maharashtra Pollution Control
10Board - National Clean Air Programme
11Amul - Milk
12LIC - New Jeevan Shanti
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