City Rank
Weekly Listenership
About Advertising in Radio Ishq (previously Oye! FM) - Kolkata
Advertisers can place their ads in Radio Ishq (previously Oye! FM), a key player in the Hindi music space. Radio Ishq focuses largely on a romantic theme of programming. Advertisements through Radio Ishq in Kolkata lets advertisers reach out to Kolkata music listeners. With significant market share in Kolkata, Radio Ishq is one of the top stations to advertise in. Placing creative ads in Radio Ishq gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.
₹ 50 / Per Ad Length (Sec)
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₹ 8,000 / Per Mention
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₹ 2,400 / Per Mention
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₹ 6,000 / Per Contest
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Gender Distribution
Male
Female
66
34
Advertisers can place their ads in Radio Ishq (previously Oye! FM), a key player in the Hindi music space. Radio Ishq focuses largely on a romantic theme of programming. Advertisements through Radio Ishq in Kolkata lets advertisers reach out to Kolkata music listeners. With significant market share in Kolkata, Radio Ishq is one of the top stations to advertise in. Placing creative ads in Radio Ishq gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.
Advertisers can place their ads in Radio Ishq, a key player in the Hindi music space. Radio Ishq focuses largely on a romantic theme of programming. Advertisements through Radio Ishq in Kolkata lets advertisers reach out to Kolkata music listeners. With significant market share in Kolkata, Radio Ishq is one of the top stations to advertise in. Placing creative ads in Radio Ishq gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.
You will get the rate for advertising in Radio Ishq, Kolkata in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Ishq, Kolkata is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Ishq, Kolkata come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Ishq (previously Oye! FM), Kolkata varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Ishq, Kolkata is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.
Media Agency can play a critical role if you are planning to advertise in Radio Ishq, Kolkata. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Ishq, Kolkata is right for your brand. The agency uses IRS data to decide the TG and Radio Ishq, Kolkata listener profile match. Once you have decided to go ahead with advertising in Radio Ishq, Kolkata, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Ishq, Kolkata. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Ishq, Kolkata and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Ishq, Kolkata provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Advertising in Radio Ishq, Kolkata would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Ishq, Kolkata, are:
Factor 1: Selection of Channel/Station
Factor 2: Ad-option
i) Target Audience
ii) Language
iii) Show/Station Popularity
iv) Content & the genre of music played by the station
Ad Time | Ad Option | Ad Type | Description |
07:00 AM - 12:00 PM | Prime Time | Morning Drive | It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high |
12:00 PM - 05:00 PM | Non Prime Time | Midday | The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part |
05:00 PM - 11:00 PM | Prime Time | Evening Drive | Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive |
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PM | Mixed Time or RODP | All Day | The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate |
Programme Name | RJs | Timings |
Oye! Kolkata | RJ Aro | 8:00 AM - 11:00 AM, Mon -Sat |
52 Chowringhee Lane | RJ Arnab | 2:00 PM - 5:00 PM, Mon - Sat |
Evening Show | RJ Debosmita | 5 PM - 9 PM, Mon - Sat |
Kichu Gaan Kichu Bhaalobaasha | RJ Tulika | 9:00PM - 1:00AM, Mon - Sat |
To know more about special events/concerts on Radio Ishq, Kolkata, click here
S. No. | Factors | Applicability |
1) | Reach | Yes |
2) | Frequency | Yes |
3) | National Reach | No |
4) | City Reach | Yes |
5) | Hyperlocal Reach | No |
6) | Short Term Performance | Yes |
7) | Long Term Brand Building | Yes |
8) | Low Budget | Yes |
9) | Premium Audience | Yes |
Advertiser | Category |
M-Fine, Practo, Heler | Heath & Fitness/Wellness |
Sony, Philips, Samsung | Consumer Durables |
Suzuki, TVS, BMW | Automobile |
Carl Zeiss, Asics, Chumbak, Toys R Us | Retail |
Fisdom, IIFL, HDFC | Financial Services |
Google, TCL, Luxoft, MPhasis | Information Technology |
QTrove, Uber, Dunzo | E-Commerce |
Akash Institute, Chinmaya University, Jigsaw | Education |
Radio Station | Listenership |
Radio Mirchi | 1110000 |
Red / Suryan | 613000 |
Big FM | 653000 |
Fever | 475000 |
Radio One | 395000 |
Ishq FM | 117000 |
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live
Jingle Duration | Word Limit |
10 seconds | 15 - 20 words |
15 seconds | 20 - 25 words |
20 seconds | 25 - 35 words |
30 seconds | 40 - 45 words |
40 seconds | 50 - 55 words |
50 seconds | 65 - 70 words |
Click here to check the past campaigns