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Advertising in Radio Ishq (previously Oye! FM) - Kolkata

Advertising in Radio Ishq (previously Oye! FM) - Kolkata

Advertising in Radio Ishq (previously Oye! FM) - Kolkata

13

City Rank

158K

Weekly Listenership

About Advertising in Radio Ishq (previously Oye! FM) - Kolkata

Advertisers can place their ads in Radio Ishq (previously Oye! FM), a key player in the Hindi music space. Radio Ishq focuses largely on a romantic theme of programming. Advertisements through Radio Ishq in Kolkata lets advertisers reach out to Kolkata music listeners. With significant market share in Kolkata, Radio Ishq is one of the top stations to advertise in. Placing creative ads in Radio Ishq gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.

Key Insights

Frequency

104

Language

Hindi, Bengali

Prime Time

0700-1200, 1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 50 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

TMA Offer

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Premium

Contest

Rack Rate

₹ 6,000 / Per Contest

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Roadblock
Roadblock
Rack Rate
₹ 1,65,000 / Per Hour
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
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Outdoor Broadcasting
On Request

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Media Demographics & Analytics

Top Advertisers

1
Switz Foods Pvt. Ltd.
2
Banglar Dairy Ltd.
3
B. Sirkar Johuree Pvt. Ltd.
4
D. K. Basak Jewellers Pvt. Ltd.
5
GKB Lens Pvt. Ltd.
6
Adi Surovi Mansion Jewellers

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

66

34


About Radio Advertising in Radio Ishq, Kolkata

Summary in 60 words

Advertisers can place their ads in Radio Ishq (previously Oye! FM), a key player in the Hindi music space. Radio Ishq focuses largely on a romantic theme of programming. Advertisements through Radio Ishq in Kolkata lets advertisers reach out to Kolkata music listeners. With significant market share in Kolkata, Radio Ishq is one of the top stations to advertise in. Placing creative ads in Radio Ishq gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.

About Radio Advertising in Radio Ishq, Kolkata

Summary in 60 words

Advertisers can place their ads in Radio Ishq, a key player in the Hindi music space. Radio Ishq focuses largely on a romantic theme of programming. Advertisements through Radio Ishq in Kolkata lets advertisers reach out to Kolkata music listeners. With significant market share in Kolkata, Radio Ishq is one of the top stations to advertise in. Placing creative ads in Radio Ishq gives your brand a comprehensive and efficient coverage across Kolkata to deliver a high level of cost-effective response.

Rate for advertising in Radio Ishq, Kolkata

You will get the rate for advertising in Radio Ishq, Kolkata in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio Ishq, Kolkata is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio Ishq, Kolkata come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio Ishq (previously Oye! FM), Kolkata varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio Ishq, Kolkata is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio Ishq (previously Oye! FM), Kolkata

Media Agency can play a critical role if you are planning to advertise in Radio Ishq, Kolkata. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio Ishq, Kolkata is right for your brand. The agency uses IRS data to decide the TG and Radio Ishq, Kolkata listener profile match. Once you have decided to go ahead with advertising in Radio Ishq, Kolkata, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio Ishq, Kolkata. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio Ishq, Kolkata and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio Ishq, Kolkata provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio Ishq, Kolkata

Advertising in Radio Ishq, Kolkata would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio Ishq, Kolkata, are:

  • Radio Ishq, Kolkata is one of the most popular radio stations in Kolkata. Advertising on Radio Ishq, Kolkata would help brands reach out to maximum people in Kolkata. 
  • Radio Ishq, Kolkata can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio Ishq, Kolkata is popular for its RJs who are also some of the most trusted influencers of Kolkata city. Advertising on Radio Ishq, Kolkata would help brands leverage this to build trust among their audience. 
  • Radio Ishq, Kolkata is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio Ishq, Kolkata during morning and evening, advertisers can target working professionals, students, etc. 
How Does Radio Advertising Work?
There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2:  Ad-option

Detailing of Factor 1:
Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:
Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.
  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works
Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Features of Radio Ishq, Kolkata

Top RJs and Shows


Show Details
Programme NameRJsTimings
Oye! KolkataRJ Aro8:00 AM - 11:00 AM, Mon -Sat
52 Chowringhee LaneRJ Arnab2:00 PM - 5:00 PM, Mon - Sat
Evening ShowRJ Debosmita5 PM - 9 PM, Mon - Sat
Kichu Gaan Kichu BhaalobaashaRJ Tulika9:00PM - 1:00AM, Mon - Sat
Event Details

To know more about special events/concerts on Radio Ishq, Kolkata, click here

Who Should Advertise on Radio Ishq, Kolkata?
S. No.FactorsApplicability
1)ReachYes
2)FrequencyYes
3)National ReachNo
4)City ReachYes
5)Hyperlocal ReachNo
6)Short Term PerformanceYes
7)Long Term Brand BuildingYes
8)Low BudgetYes
9)Premium AudienceYes
Past Advertisers
AdvertiserCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Facts and Figures of Radio Ishq, Kolkata

Reach
  • Weekly number of listeners on Ishq FM in Kolkata as per IRS March 2020 is 1,17,000​​​
IRS Data for Radio Stations in Kolkata as per 2019-20 report
Radio StationListenership
Radio Mirchi1110000
Red / Suryan613000
Big FM653000
Fever475000
Radio One395000
Ishq FM117000

Execution Details Related to Advertising in Radio Ishq, Kolkata

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • ​Creative Format: MP3
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • ​Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live
  • ​Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month 
Jingles Of Past Execution

Click here to check the past campaigns

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