TMA Quick Insights for Q1 2026

Leading in the newspaper vertical, 'Times of India, Bangalore, English' saw the highest ad spend with ₹179.82L, while 'Dainik Bhaskar, All India, Hindi' commanded the top readership nationally at 35.67L. 'Custom Sized Ads' dominated the media options in the newspaper campaigns with 38 high-impact executions, denoting their market appeal. These leaders, with their impressive reach, robust audience profile, and unparalleled visibility, offer unmatched opportunities for national campaigns, premium launches, and corporate branding, underscoring their potential for a lucrative ROI.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Times Of India, Bangalore, English dominates the newspaper industry with an outstanding Total Spend of ₹179.82L, asserting its market leadership. Its robust audience profile and unparalleled reach make it a preferred choice for national campaigns, premium launches, and corporate branding. Offering remarkably high visibility, it ensures indelible recall and lucrative ROI. With aligned features and holistic coverage, Times Of India, Bangalore, English naturally adapts to newspaper vertical, making it an influential and professional choice for advertisers.

Economic Times, All India, English

Economic Times, All India, English, boasts unassailable market leadership with the highest total spend of ₹11.1Cr, setting the gold standard in the newspaper vertical. Our unmatched audience profile guarantees unparalleled visibility, instant recall, and impressive ROI. We remain the go-to destination for national campaigns, premium launches, and corporate branding. With our extensive reach, we don't just deliver news; we offer a platform for impactful communications that resonates with savvy professionals nationwide.

Deccan Chronicle, Hyderabad, English

Deccan Chronicle, Hyderabad, English sits at the pinnacle of newspaper platforms with its unmatched market supremacy, shouldering the colossal total spend of ₹59L. This dynamic media-giant, famed for its extensive reach and precise audience profile, is the go-to companion of advertisers for upscale national campaigns, premium launches, and potent corporate branding. By championing visibility, recall, and solid ROI, it assures an efficient, memorable advertising plan naturally tailored to the newspaper vertical. Embrace the unmistakable impact and professional appeal of Deccan Chronicle, Hyderabad, English.

Times Of India, All India, English

Times Of India, All India, English, stands unrivalled as the leader in the newspaper vertical with the highest Total Spend of ₹57.7L, marking its formidable presence in media. With an unparalleled reach and influential audience profile, it becomes the first choice for national campaigns, premium launches, and corporate branding. High visibility, superior recall, and valuable ROI make it the advertisers' preferred choice, amplifying their impact effectively. Trust Times Of India, All India, English, for powerful brand promotion.

Dainik Jagran, Lucknow, Hindi

Dainik Jagran, Lucknow, Hindi is a transcendent market leader with an unrivaled reach in the newspaper vertical, commanding the highest total spend of ₹42.2L. Our audience profile offers unparalleled visibility and recall, making this the prime choice for advertisers conducting national campaigns, premium launches, or corporate branding. The proven ROI and extensive reach of Dainik Jagran, Lucknow, Hindi are compelling reasons for its preference. Experience the potency of impactful advertising where relevance meets reach.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Emphasizing the unrivalled reach of Dainik Bhaskar, All India, Hindi in the nation's media landscape, its steady market leadership is unmissable. With the highest readership tallied at 35.67L, it ensures high visibility and recall, offering excellent ROI for advertisers. The meticulously curated audience profile makes it a preferred choice for national campaigns, premium launches, and corporate branding. Trust Dainik Bhaskar, All India, Hindi for persuasive, impactful messaging that naturally fits your needs in the newspaper vertical.

Times Of India, All India, English

Boost your brand visibility with Times Of India, All India, English, the market leader in the newspaper vertical with a top-tier readership of 31L. Known for its vast reach and diverse audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers capitalize on Times Of India's power to enhance recall and maximise ROI, thanks to its influential presence in the reader's mind, augmenting the impact of your message. Immerse your brand in compelling narratives; make a profound impact!

Times Of India, Education Times, All India, English

The Times Of India's Education Times consistently leads the English market in All India with an unrivaled readership of 25.38L. Owing to its substantial reach and high-caliber audience profile, it offers unmatched potential for national campaigns, premium launches, and corporate branding. The selective visibility and recall it guarantees ensure an optimal return on investment (ROI). That's why advertisers prefer it for its exceptional effectiveness and excellence in the newspaper vertical.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English takes the lead in the newspaper domain with its unrivaled readership of 25.38L. It offers an unmatched advertising platform—bolstered by its comprehensive audience profile, pan-India reach, and the trust it commands—making it the choice medium for national campaigns, premium launches, and corporate branding. Its superior visibility guarantees robust recall, thereby maximizing your ROI. Let's elevate your brand's impact and perception with the undisputed market leader.

Malayala Manorama, All India, Malayalam

As a market leader in the All India, Malayalam space, Malayala Manorama, with its highest readership of 24.87L, offers unparalleled reach and an elite audience profile. Favored by advertisers for national campaigns, premium launches, and corporate branding, it brings in incredible visibility, strong recall, and impressive ROI. Its dominance in the newspaper vertical bolsters your brand's presence, making each advertisement a persuasive exercise in commanding consumer attention.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Redefining what's possible in the newspaper vertical, Custom Sized Ads solidifies its market leadership with a towering record of 38 high-impact campaigns. Our profound insight into audience demographic ensures superior visibility and recall, underpinning your national campaigns, premium launches, and corporate branding initiatives. Advertisers prefer us for our exceptional reach and undeniably promising ROI. Experience the power of persuasive branding, marked by professionalism and impact with Custom Sized Ads.

Quarter Page

Quarter Page retains market leadership with its sterling track record of executing 25 high-impact campaigns in the newspaper vertical, successfully engaging a diverse reader profile. With unparalleled reach, it emerges as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers fancy Quarter Page for its unmatched visibility, high recall value, and assured ROI. Get the Quarter Page advantage, adopting a powerful, persuasive strategy that adds unmatched value to your brand.

Full Page

With a legacy of executing 20 high-impact campaigns, Full Page stands firmly as a market leader in the newspaper vertical. Known for its vast audience profile and widespread reach, Full Page is the choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for Full Page for its unparalleled visibility, recall, and positive ROI, underscoring its phenomenal influence. Experience the power of Full Page; magnify your brand's resonance and witness transformative growth.

Jacket Both Sides

Showcasing market leadership, Jacket Both Sides takes pride in successfully executing 18 high-profile campaigns. Their comprehensive audience profile and unbeatable reach make them the go-to choice for national campaigns, premium launches, and robust corporate branding. Advertisers prefer Jacket Both Sides for their remarkable visibility, impressive recall, and substantial ROI. Seamlessly adapting to the newspaper sector, Jacket Both Sides ensures an engaging, professional and impactful platform for your brand to shine.

Half Page

Enjoy unmatched market leadership with Half Page, a trailblazer in executing a record 15K campaigns in newspapers with astounding pan-India reach. Our audience profile outperforms competition, securing premium visibility, maximum recall, and impressive ROI. Choose us for national campaigns, inaugural launches, and corporate branding. We tailor strategies to align naturally with the newspaper vertical, providing a compelling advertising experience that guarantees measurable impact. Trust Half Page, your ultimate partner for persuasive, professional, and impactful promotions.

Top Categories by Ad Spend in Q1 2026

The Indian Express Advertising in India

The Indian Express is one of India's most respected English-language newspapers, known for its credible news coverage and diverse content, ranging from current affairs and politics to entertainment and lifestyle. Established in 1932, The Indian Express has earned a reputation for its in-depth reporting, strong editorial voice, and commitment to journalistic excellence.

For businesses looking to connect with a broad, educated, and influential audience, advertising in The Indian Express offers unmatched opportunities. With a strong presence in key cities like Delhi, Mumbai, Bangalore, and Chennai, the newspaper reaches millions of readers daily.

Why Choose The Indian Express for Advertising?

Wondering why The Indian Express should be your go-to choice? Here’s why:

• Massive Readership: The Indian Express is read by millions of individuals across urban and semi-urban areas, providing unparalleled visibility for advertisers. Its wide reach ensures that your brand gains significant exposure to an educated and influential audience.

• Targeted Reach: With regional editions, The Indian Express allows advertisers to target specific markets. This geographic customization ensures that your message reaches the most relevant audience, improving campaign effectiveness.

• Flexible Advertising Options: The Indian Express offers a variety of ad formats, from large display ads to affordable classifieds, making it suitable for different budgets and campaign objectives.

• High Credibility: Advertising in a publication known for its credibility, like The Indian Express, boosts your brand’s image. Ads benefit from the publication’s established trust and reliability, making a positive impact on readers' perceptions.

• High Engagement & Trust: Readers of The Indian Express engage deeply with its content, including advertisements. This high level of trust translates into better receptivity for your ads.

• Tangible & Lasting Impact: Print ads in The Indian Express offer long-term exposure, providing repeated visibility. Unlike digital ads that can be fleeting, print ads have a more lasting presence.

• Visual Appeal: The high-quality print format of The Indian Express allows for creative and visually impactful advertisements, setting your brand apart from digital ad clutter.

• Cross-Platform Integration: The Indian Express also offers digital editions and cross-platform advertising opportunities, giving you the flexibility to combine the strength of both print and digital media.

Advertising in The Indian Express ensures that your brand stands out in a competitive market.

Types of Newspaper Ads in The Indian Express

The Indian Express offers a variety of ad formats to cater to different marketing goals:

• Display Ads: These large, visually striking ads are placed in prominent sections of the newspaper. Perfect for high-impact brand campaigns.

• Classified Ads: Affordable and effective, these small text-based ads are ideal for announcements such as job openings, real estate listings, and matrimonial ads.

• Innovative Ads: Get creative with jacket ads, bookmarks, and other unique formats that capture attention and stand out.

Each ad type is designed to help you achieve specific objectives, making it easy to choose the right one for your campaign.

The Indian Express Advertisement Rates in 2025

“How much does it cost to advertise in The Indian Express Advertisement Rates?” is a common question. The rates depend on factors like:

• Ad Size: Full-page, half-page, or smaller formats.

• Placement: Ads placed in premium sections, like the front page, cost more.

• Location: Rates vary by city and region.

Here’s an updated list of The Indian Express Advertisement Rates in 2025 with indicative ranges:

• Front Page Advertisement: Starts at ₹6,00,000 and can go up to ₹10,00,000, depending on the edition.

• Half-Page Advertisement: Ranges from ₹1,50,000 to ₹4,00,000 based on placement and city.

• Quarter-Page Advertisement: Typically costs between ₹60,000 and ₹2,00,000.

• Full-Page Advertisement: Starts at ₹3,50,000 and can go up to ₹7,00,000, depending on the readership and circulation.

• Strip Advertisement: Priced between ₹90,000 and ₹1,80,000, ideal for cost-effective visibility.

• Jacket Advertisement: Starts at ₹6,00,000 and can go up to ₹12,00,000 for premium editions.

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, contact The Media Ant today! We’ll help you create the perfect advertising plan tailored to your needs.

How to Advertise in The Indian Express?

Advertising in The Indian Express is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals
   Let us know what you want to achieve—whether it’s brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in The Indian Express tailored to your needs.

2. Select the Right Ad Option
   Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation
   We provide transparent pricing and ensure you get the best rates for advertising in The Indian Express.

4. Relax While We Handle the Rest
   From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in The Indian Express?
Placing an ad in The Indian Express is simple, especially with The Media Ant. Just share your advertising requirements—ad type, city/region, and budget—and we’ll provide a tailored plan and handle everything else.

2. How much does it cost to advertise in The Indian Express?
The cost to advertise in The Indian Express ranges from ₹60,000 to ₹12,00,000, depending on the ad size, placement, and edition.

3. What is the size of the front full-page ad in The Indian Express?
The front full-page ad size is typically 32.9 cm (width) x 52.5 cm (height), ensuring maximum visibility for impactful campaigns.

4. What are the available ad sizes for advertising in The Indian Express?
The available ad sizes include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

5. How does the cost vary between a full-page ad and a half-page ad in The Indian Express?
Full-page ads typically cost between ₹3,50,000 and ₹7,00,000, while half-page ads range from ₹1,50,000 to ₹4,00,000. Placement and city influence the final cost.

6. What are the best ad sizes for targeting a specific audience in The Indian Express?
For specific targeting:

• Full-Page Ads: Ideal for a broad audience.

• Half-Page Ads: Suitable for regional targeting or multiple product promotions.

• Quarter-Page Ads: Best for localized campaigns and budget-conscious promotions.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of The Indian Express?
Yes, combining different ad sizes is possible. This approach allows you to maximize your reach while targeting different reader segments.

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in The Indian Express?
Yes, The Indian Express often provides discounts for bulk bookings, larger ad sizes, and long-term campaigns.

For a personalized advertising plan in The Indian Express, reach out to The Media Ant today!