TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

The Indian Express Advertising in India

The Indian Express is one of India's most respected English-language newspapers, known for its credible news coverage and diverse content, ranging from current affairs and politics to entertainment and lifestyle. Established in 1932, The Indian Express has earned a reputation for its in-depth reporting, strong editorial voice, and commitment to journalistic excellence.

For businesses looking to connect with a broad, educated, and influential audience, advertising in The Indian Express offers unmatched opportunities. With a strong presence in key cities like Delhi, Mumbai, Bangalore, and Chennai, the newspaper reaches millions of readers daily.

Why Choose The Indian Express for Advertising?

Wondering why The Indian Express should be your go-to choice? Here’s why:

• Massive Readership: The Indian Express is read by millions of individuals across urban and semi-urban areas, providing unparalleled visibility for advertisers. Its wide reach ensures that your brand gains significant exposure to an educated and influential audience.

• Targeted Reach: With regional editions, The Indian Express allows advertisers to target specific markets. This geographic customization ensures that your message reaches the most relevant audience, improving campaign effectiveness.

• Flexible Advertising Options: The Indian Express offers a variety of ad formats, from large display ads to affordable classifieds, making it suitable for different budgets and campaign objectives.

• High Credibility: Advertising in a publication known for its credibility, like The Indian Express, boosts your brand’s image. Ads benefit from the publication’s established trust and reliability, making a positive impact on readers' perceptions.

• High Engagement & Trust: Readers of The Indian Express engage deeply with its content, including advertisements. This high level of trust translates into better receptivity for your ads.

• Tangible & Lasting Impact: Print ads in The Indian Express offer long-term exposure, providing repeated visibility. Unlike digital ads that can be fleeting, print ads have a more lasting presence.

• Visual Appeal: The high-quality print format of The Indian Express allows for creative and visually impactful advertisements, setting your brand apart from digital ad clutter.

• Cross-Platform Integration: The Indian Express also offers digital editions and cross-platform advertising opportunities, giving you the flexibility to combine the strength of both print and digital media.

Advertising in The Indian Express ensures that your brand stands out in a competitive market.

Types of Newspaper Ads in The Indian Express

The Indian Express offers a variety of ad formats to cater to different marketing goals:

• Display Ads: These large, visually striking ads are placed in prominent sections of the newspaper. Perfect for high-impact brand campaigns.

• Classified Ads: Affordable and effective, these small text-based ads are ideal for announcements such as job openings, real estate listings, and matrimonial ads.

• Innovative Ads: Get creative with jacket ads, bookmarks, and other unique formats that capture attention and stand out.

Each ad type is designed to help you achieve specific objectives, making it easy to choose the right one for your campaign.

The Indian Express Advertisement Rates in 2025

“How much does it cost to advertise in The Indian Express Advertisement Rates?” is a common question. The rates depend on factors like:

• Ad Size: Full-page, half-page, or smaller formats.

• Placement: Ads placed in premium sections, like the front page, cost more.

• Location: Rates vary by city and region.

Here’s an updated list of The Indian Express Advertisement Rates in 2025 with indicative ranges:

• Front Page Advertisement: Starts at ₹6,00,000 and can go up to ₹10,00,000, depending on the edition.

• Half-Page Advertisement: Ranges from ₹1,50,000 to ₹4,00,000 based on placement and city.

• Quarter-Page Advertisement: Typically costs between ₹60,000 and ₹2,00,000.

• Full-Page Advertisement: Starts at ₹3,50,000 and can go up to ₹7,00,000, depending on the readership and circulation.

• Strip Advertisement: Priced between ₹90,000 and ₹1,80,000, ideal for cost-effective visibility.

• Jacket Advertisement: Starts at ₹6,00,000 and can go up to ₹12,00,000 for premium editions.

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, contact The Media Ant today! We’ll help you create the perfect advertising plan tailored to your needs.

How to Advertise in The Indian Express?

Advertising in The Indian Express is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals
   Let us know what you want to achieve—whether it’s brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in The Indian Express tailored to your needs.

2. Select the Right Ad Option
   Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation
   We provide transparent pricing and ensure you get the best rates for advertising in The Indian Express.

4. Relax While We Handle the Rest
   From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in The Indian Express?
Placing an ad in The Indian Express is simple, especially with The Media Ant. Just share your advertising requirements—ad type, city/region, and budget—and we’ll provide a tailored plan and handle everything else.

2. How much does it cost to advertise in The Indian Express?
The cost to advertise in The Indian Express ranges from ₹60,000 to ₹12,00,000, depending on the ad size, placement, and edition.

3. What is the size of the front full-page ad in The Indian Express?
The front full-page ad size is typically 32.9 cm (width) x 52.5 cm (height), ensuring maximum visibility for impactful campaigns.

4. What are the available ad sizes for advertising in The Indian Express?
The available ad sizes include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

5. How does the cost vary between a full-page ad and a half-page ad in The Indian Express?
Full-page ads typically cost between ₹3,50,000 and ₹7,00,000, while half-page ads range from ₹1,50,000 to ₹4,00,000. Placement and city influence the final cost.

6. What are the best ad sizes for targeting a specific audience in The Indian Express?
For specific targeting:

• Full-Page Ads: Ideal for a broad audience.

• Half-Page Ads: Suitable for regional targeting or multiple product promotions.

• Quarter-Page Ads: Best for localized campaigns and budget-conscious promotions.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of The Indian Express?
Yes, combining different ad sizes is possible. This approach allows you to maximize your reach while targeting different reader segments.

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in The Indian Express?
Yes, The Indian Express often provides discounts for bulk bookings, larger ad sizes, and long-term campaigns.

For a personalized advertising plan in The Indian Express, reach out to The Media Ant today!