TMA Quick Insights for Q1 2026

Leading in the newspaper vertical, 'Times of India, Bangalore, English' saw the highest ad spend with ₹179.82L, while 'Dainik Bhaskar, All India, Hindi' commanded the top readership nationally at 35.67L. 'Custom Sized Ads' dominated the media options in the newspaper campaigns with 38 high-impact executions, denoting their market appeal. These leaders, with their impressive reach, robust audience profile, and unparalleled visibility, offer unmatched opportunities for national campaigns, premium launches, and corporate branding, underscoring their potential for a lucrative ROI.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Times Of India, Bangalore, English dominates the newspaper industry with an outstanding Total Spend of ₹179.82L, asserting its market leadership. Its robust audience profile and unparalleled reach make it a preferred choice for national campaigns, premium launches, and corporate branding. Offering remarkably high visibility, it ensures indelible recall and lucrative ROI. With aligned features and holistic coverage, Times Of India, Bangalore, English naturally adapts to newspaper vertical, making it an influential and professional choice for advertisers.

Economic Times, All India, English

Economic Times, All India, English, boasts unassailable market leadership with the highest total spend of ₹11.1Cr, setting the gold standard in the newspaper vertical. Our unmatched audience profile guarantees unparalleled visibility, instant recall, and impressive ROI. We remain the go-to destination for national campaigns, premium launches, and corporate branding. With our extensive reach, we don't just deliver news; we offer a platform for impactful communications that resonates with savvy professionals nationwide.

Deccan Chronicle, Hyderabad, English

Deccan Chronicle, Hyderabad, English sits at the pinnacle of newspaper platforms with its unmatched market supremacy, shouldering the colossal total spend of ₹59L. This dynamic media-giant, famed for its extensive reach and precise audience profile, is the go-to companion of advertisers for upscale national campaigns, premium launches, and potent corporate branding. By championing visibility, recall, and solid ROI, it assures an efficient, memorable advertising plan naturally tailored to the newspaper vertical. Embrace the unmistakable impact and professional appeal of Deccan Chronicle, Hyderabad, English.

Times Of India, All India, English

Times Of India, All India, English, stands unrivalled as the leader in the newspaper vertical with the highest Total Spend of ₹57.7L, marking its formidable presence in media. With an unparalleled reach and influential audience profile, it becomes the first choice for national campaigns, premium launches, and corporate branding. High visibility, superior recall, and valuable ROI make it the advertisers' preferred choice, amplifying their impact effectively. Trust Times Of India, All India, English, for powerful brand promotion.

Dainik Jagran, Lucknow, Hindi

Dainik Jagran, Lucknow, Hindi is a transcendent market leader with an unrivaled reach in the newspaper vertical, commanding the highest total spend of ₹42.2L. Our audience profile offers unparalleled visibility and recall, making this the prime choice for advertisers conducting national campaigns, premium launches, or corporate branding. The proven ROI and extensive reach of Dainik Jagran, Lucknow, Hindi are compelling reasons for its preference. Experience the potency of impactful advertising where relevance meets reach.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Emphasizing the unrivalled reach of Dainik Bhaskar, All India, Hindi in the nation's media landscape, its steady market leadership is unmissable. With the highest readership tallied at 35.67L, it ensures high visibility and recall, offering excellent ROI for advertisers. The meticulously curated audience profile makes it a preferred choice for national campaigns, premium launches, and corporate branding. Trust Dainik Bhaskar, All India, Hindi for persuasive, impactful messaging that naturally fits your needs in the newspaper vertical.

Times Of India, All India, English

Boost your brand visibility with Times Of India, All India, English, the market leader in the newspaper vertical with a top-tier readership of 31L. Known for its vast reach and diverse audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers capitalize on Times Of India's power to enhance recall and maximise ROI, thanks to its influential presence in the reader's mind, augmenting the impact of your message. Immerse your brand in compelling narratives; make a profound impact!

Times Of India, Education Times, All India, English

The Times Of India's Education Times consistently leads the English market in All India with an unrivaled readership of 25.38L. Owing to its substantial reach and high-caliber audience profile, it offers unmatched potential for national campaigns, premium launches, and corporate branding. The selective visibility and recall it guarantees ensure an optimal return on investment (ROI). That's why advertisers prefer it for its exceptional effectiveness and excellence in the newspaper vertical.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English takes the lead in the newspaper domain with its unrivaled readership of 25.38L. It offers an unmatched advertising platform—bolstered by its comprehensive audience profile, pan-India reach, and the trust it commands—making it the choice medium for national campaigns, premium launches, and corporate branding. Its superior visibility guarantees robust recall, thereby maximizing your ROI. Let's elevate your brand's impact and perception with the undisputed market leader.

Malayala Manorama, All India, Malayalam

As a market leader in the All India, Malayalam space, Malayala Manorama, with its highest readership of 24.87L, offers unparalleled reach and an elite audience profile. Favored by advertisers for national campaigns, premium launches, and corporate branding, it brings in incredible visibility, strong recall, and impressive ROI. Its dominance in the newspaper vertical bolsters your brand's presence, making each advertisement a persuasive exercise in commanding consumer attention.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Redefining what's possible in the newspaper vertical, Custom Sized Ads solidifies its market leadership with a towering record of 38 high-impact campaigns. Our profound insight into audience demographic ensures superior visibility and recall, underpinning your national campaigns, premium launches, and corporate branding initiatives. Advertisers prefer us for our exceptional reach and undeniably promising ROI. Experience the power of persuasive branding, marked by professionalism and impact with Custom Sized Ads.

Quarter Page

Quarter Page retains market leadership with its sterling track record of executing 25 high-impact campaigns in the newspaper vertical, successfully engaging a diverse reader profile. With unparalleled reach, it emerges as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers fancy Quarter Page for its unmatched visibility, high recall value, and assured ROI. Get the Quarter Page advantage, adopting a powerful, persuasive strategy that adds unmatched value to your brand.

Full Page

With a legacy of executing 20 high-impact campaigns, Full Page stands firmly as a market leader in the newspaper vertical. Known for its vast audience profile and widespread reach, Full Page is the choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for Full Page for its unparalleled visibility, recall, and positive ROI, underscoring its phenomenal influence. Experience the power of Full Page; magnify your brand's resonance and witness transformative growth.

Jacket Both Sides

Showcasing market leadership, Jacket Both Sides takes pride in successfully executing 18 high-profile campaigns. Their comprehensive audience profile and unbeatable reach make them the go-to choice for national campaigns, premium launches, and robust corporate branding. Advertisers prefer Jacket Both Sides for their remarkable visibility, impressive recall, and substantial ROI. Seamlessly adapting to the newspaper sector, Jacket Both Sides ensures an engaging, professional and impactful platform for your brand to shine.

Half Page

Enjoy unmatched market leadership with Half Page, a trailblazer in executing a record 15K campaigns in newspapers with astounding pan-India reach. Our audience profile outperforms competition, securing premium visibility, maximum recall, and impressive ROI. Choose us for national campaigns, inaugural launches, and corporate branding. We tailor strategies to align naturally with the newspaper vertical, providing a compelling advertising experience that guarantees measurable impact. Trust Half Page, your ultimate partner for persuasive, professional, and impactful promotions.

Top Categories by Ad Spend in Q1 2026

Mint Advertising

Mint advertising is one of the most effective channels that are available for businesses which seek to target localized or specific market segments. In general, newspapers such as Mint normally have a whole readership which trust and make use of the contents. Together, this trust also applies to the advertisements meaning that advertised products or services are considered as reliable.

Mint advertising may consist of some form like display advertisement, classifieds or feature blocks and so on depending on different advertising methods and pricing. This kind of ad campaign is especially appropriate for companies that are located in a certain town or are somehow targeted to a certain community, first, it gives rather wide coverage, second, you can pinpoint the audience rather narrowly.

Why Advertise in Mint?

Of all the advertising types, undefined advertising gives the competitive advantage due to its ability to target audience demographics, its credibility and localization. In general, newspapers make use of readers who seek to use in-depth and reliable sources – this means that the environments for ads are perfect since they are considered credible.

This medium is highly effective in reaching a population that prefers other forms of media than digital media. Also, ordinary newspapers are read by people frequently meaning that an ad can be exposed severally and this increases the chances of the brand being familiar or even trusted by prospective clients. Therefore, Mint advertising is most useful to the companies, which are seeking to establish or to solidify their positions in a specific, targeted market area, such as a community-oriented one.

Mint Advertising Rates

The cost of advertising is dependent on the size of the advert and the location as well as the format of the advert. For example, In Mint, while nominal rates of display ads per square centimeter are anywhere between ₹115 to ₹7935, the nominal rates of classified display ads per square centimeter ranges from ₹25 to ₹1975, all are depending upon on the circulation of the newspapers and the place where it is displayed.

Mint Ads Cost

The average price of any advert in Mint which is one of the largest circulating newspapers is around Rupees one lakh to Rupees ten lakhs for full page advert depending on the number of copies to be printed, location, whether it’s to be on a weekend or a usual day or on a Sunday. 

How to Book Ads in Mint Newspaper?

In case one would like to advertise in a particular publication such as Mint or any other, there are certain Internet based service providers such as The Media Ant that act as mediators and help to place advertisements in such publications. It can be of great assistance to the brands to book their ads more effectively by assisting in the bookings for the type, size, and position within the publication. It is usually a web-based process, which makes it possible for businesses to get to their target consumers​​

Mint Advertising Agency

The Media Ant specializes in newspaper advertising with a variety of options for advertising in Mint. The Media Ant is aware of which audiences are likely to read Mint, what kind of issues it brings into focus, and how far its circles extend. Thus, allowing marketers to utilize individual approaches to target the reader base of a specific newspaper.

Some of these strategies include the creation of appropriate and effective ads, selecting appropriate sites for campaigns and coordinating the campaign activities to correspond with certain sections of newspapers or special editions. Their skills produce scenarios where ads in Mint can indeed be made to look like artistic masterpieces and additionally, guarantee a 100% efficacy, in terms of locating a particular target market, to ensure optimal ROI.

Frequently Asked Questions

1) How much does a full page ad cost in Mint?

The cost for a full-page advertisement in Mint newspaper can range between ₹50,000 to ₹1,000,000, depending on factors like the publication's circulation, readership demographics, and the geographical region it covers.

2) How much does a front page newspaper ad cost in Mint?

Front page ads are premium placements and therefore more expensive, typically costing from ₹100,000 to ₹1,500,000. The high visibility and reader engagement of the front page drive up the price.

3) How much does an ad cost in a Mint?

The cost for a standard advertisement in a newspaper can start as low as ₹10,000 and go up based on size, placement, and the specific publication. More prestigious or widely circulated publications charge higher rates.

4) What is the cost of a half page ad in Mint?

A half-page ad usually costs between ₹25,000 and ₹500,000. This variation in price reflects the newspaper's reach and the ad's placement within the publication, with sections like sports or entertainment possibly costing more.

5) What is the size of a half page ad in Mint?

A half-page ad typically covers half of a newspaper page. This size can effectively catch the reader's attention while being more cost-effective than a full-page ad.

6) What is the size of a half page ad in inches in Mint?

Generally, a half-page advertisement in a standard broadsheet Indian newspaper measures about 16 inches in width and 12 inches in height. This size may vary slightly depending on the newspaper's format.

7) What is the size of a full page ad in Mint?

A full-page advertisement covers the entire newspaper page, offering the maximum space available for advertising content. This size maximizes visibility and allows for creative and impactful ad designs.

8) What are the dimensions of a full page ad in Mint?

The dimensions of a full-page ad in most Indian newspapers are approximately 32 inches in height and 24 inches in width for a broadsheet. This varies with the format of the newspaper, with tabloids being smaller.

9) How can I advertise in Mint?

To advertise in a Mint, please Contact us via our website or by phone. Our experts will walk you through the options for ad formats, campaign lengths, and any specific targeting settings.