TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Mint Advertising

Mint advertising is one of the most effective channels that are available for businesses which seek to target localized or specific market segments. In general, newspapers such as Mint normally have a whole readership which trust and make use of the contents. Together, this trust also applies to the advertisements meaning that advertised products or services are considered as reliable.

Mint advertising may consist of some form like display advertisement, classifieds or feature blocks and so on depending on different advertising methods and pricing. This kind of ad campaign is especially appropriate for companies that are located in a certain town or are somehow targeted to a certain community, first, it gives rather wide coverage, second, you can pinpoint the audience rather narrowly.

Why Advertise in Mint?

Of all the advertising types, undefined advertising gives the competitive advantage due to its ability to target audience demographics, its credibility and localization. In general, newspapers make use of readers who seek to use in-depth and reliable sources – this means that the environments for ads are perfect since they are considered credible.

This medium is highly effective in reaching a population that prefers other forms of media than digital media. Also, ordinary newspapers are read by people frequently meaning that an ad can be exposed severally and this increases the chances of the brand being familiar or even trusted by prospective clients. Therefore, Mint advertising is most useful to the companies, which are seeking to establish or to solidify their positions in a specific, targeted market area, such as a community-oriented one.

Mint Advertising Rates

The cost of advertising is dependent on the size of the advert and the location as well as the format of the advert. For example, In Mint, while nominal rates of display ads per square centimeter are anywhere between ₹115 to ₹7935, the nominal rates of classified display ads per square centimeter ranges from ₹25 to ₹1975, all are depending upon on the circulation of the newspapers and the place where it is displayed.

Mint Ads Cost

The average price of any advert in Mint which is one of the largest circulating newspapers is around Rupees one lakh to Rupees ten lakhs for full page advert depending on the number of copies to be printed, location, whether it’s to be on a weekend or a usual day or on a Sunday. 

How to Book Ads in Mint Newspaper?

In case one would like to advertise in a particular publication such as Mint or any other, there are certain Internet based service providers such as The Media Ant that act as mediators and help to place advertisements in such publications. It can be of great assistance to the brands to book their ads more effectively by assisting in the bookings for the type, size, and position within the publication. It is usually a web-based process, which makes it possible for businesses to get to their target consumers​​

Mint Advertising Agency

The Media Ant specializes in newspaper advertising with a variety of options for advertising in Mint. The Media Ant is aware of which audiences are likely to read Mint, what kind of issues it brings into focus, and how far its circles extend. Thus, allowing marketers to utilize individual approaches to target the reader base of a specific newspaper.

Some of these strategies include the creation of appropriate and effective ads, selecting appropriate sites for campaigns and coordinating the campaign activities to correspond with certain sections of newspapers or special editions. Their skills produce scenarios where ads in Mint can indeed be made to look like artistic masterpieces and additionally, guarantee a 100% efficacy, in terms of locating a particular target market, to ensure optimal ROI.

Frequently Asked Questions

1) How much does a full page ad cost in Mint?

The cost for a full-page advertisement in Mint newspaper can range between ₹50,000 to ₹1,000,000, depending on factors like the publication's circulation, readership demographics, and the geographical region it covers.

2) How much does a front page newspaper ad cost in Mint?

Front page ads are premium placements and therefore more expensive, typically costing from ₹100,000 to ₹1,500,000. The high visibility and reader engagement of the front page drive up the price.

3) How much does an ad cost in a Mint?

The cost for a standard advertisement in a newspaper can start as low as ₹10,000 and go up based on size, placement, and the specific publication. More prestigious or widely circulated publications charge higher rates.

4) What is the cost of a half page ad in Mint?

A half-page ad usually costs between ₹25,000 and ₹500,000. This variation in price reflects the newspaper's reach and the ad's placement within the publication, with sections like sports or entertainment possibly costing more.

5) What is the size of a half page ad in Mint?

A half-page ad typically covers half of a newspaper page. This size can effectively catch the reader's attention while being more cost-effective than a full-page ad.

6) What is the size of a half page ad in inches in Mint?

Generally, a half-page advertisement in a standard broadsheet Indian newspaper measures about 16 inches in width and 12 inches in height. This size may vary slightly depending on the newspaper's format.

7) What is the size of a full page ad in Mint?

A full-page advertisement covers the entire newspaper page, offering the maximum space available for advertising content. This size maximizes visibility and allows for creative and impactful ad designs.

8) What are the dimensions of a full page ad in Mint?

The dimensions of a full-page ad in most Indian newspapers are approximately 32 inches in height and 24 inches in width for a broadsheet. This varies with the format of the newspaper, with tabloids being smaller.

9) How can I advertise in Mint?

To advertise in a Mint, please Contact us via our website or by phone. Our experts will walk you through the options for ad formats, campaign lengths, and any specific targeting settings.