TMA Quick Insights for Q4 2025

With top-spent totals across respected outlets like "Times of India" and niche markets like "Malayala Manorama, Kerala, Malayalam", brands achieve comprehensive national campaigns and corporate branding. Advertisers capitalize on the impressive ROI and broad audience engagement targeted by these media leaders. Leveraging popular ad formats like Custom Sized Ads or Half Page increases recall and market reach. Brands benefit greatly from aligning with these top media platforms for superior visibility and impactful campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Lead the way into the future of advertising with the Times Of India, Bangalore, English - the market leader in the newspaper industry with the stunning Total Spend of ₹1.41Cr. Its broad reach and diverse audience profile make it an advertiser's preferred choice for national campaigns, corporate branding, and premium launches. High visibility, superior recall, and impressive ROI are guaranteed. Partner with the power of print and command an indomitable presence in the marketplace.

Economic Times, All India, English

Economic Times, All India, English, commands unrivaled market leadership with a whopping total spend of ₹14.1Cr in the newspaper industry. Its vast reach and comprehensive audience profile make it the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers are lured by its remarkable visibility, impactful recall, and impressive ROI. Hence, for a persuasive, professional, and powerful presence in the newspaper vertical, there's no match to Economic Times, All India, English.

Times Of India, Bombay Times, English

Commanding the highest total spend of ₹75.17L in the newspaper sector, Times Of India and Bombay Times in English demonstrate market leadership par excellence. Offering an unmatched reach with a refined audience profile, they’re the top choice for national campaigns, premium launches, and corporate branding. Advertisers prioritize them for their remarkable visibility, potent brand recall, and robust ROI. Hence, for impactful communication in the newspaper vertical, rely on the credibility and command of Times Of India and Bombay Times.

Malayala Manorama, Kerala, Malayalam

Malayala Manorama, Kerala's Malayalam market leader, packs a punch in the newspaper landscape. Captivating a wide audience profile, it successfully pulls in a robust reach, evidenced by an unprecedented Total Spend of ₹36L. The news giant has carved its niche as a preferred platform for national campaigns, premium launches, and corporate branding. Harnessing unparalleled visibility, superior recall and remarkable ROI, it's an ideal choice for advertisers. Trust Malayala Manorama to transcend your message seamlessly in the pulsating rhythm of the newspaper vertical.

Lokmat, Maharastra, Marathi

With a total spend of ₹34.23L, in the newspaper vertical, Lokmat leads the market in Maharashtra, establishing itself as the go-to Marathi medium for advertisers. Lokmat's broad audience profile, expansive reach, and intimate language connect, position it as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers bank on Lokmat for high visibility, unbeatable recall, and unparalleled ROI, making it a true champion in Maharashtra's advertising landscape.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

When it comes to national campaigns, premium launches, and corporate branding, Dainik Bhaskar stands at the forefront in All India, Hindi press. With an unparalleled reach and a staggering readership of 35.67L, it boasts an influential audience profile that promises maximum visibility. Advertisers prefer Dainik Bhaskar for its market leadership, great recall rate, and impressive ROI. This makes it an efficient and reliable choice in the newspaper vertical. Discover the power of impactful messaging with Dainik Bhaskar!

Times Of India, All India, English

The Times Of India, All India, English, enjoys an unparalleled leadership in the newspaper vertical, with the highest readership of 31L, radiating an extensive reach across the nation. Its compelling audience profile is instrumental in achieving high visibility, recall, and robust ROI, making it a prime choice for national campaigns, premium launches, and corporate branding. Leveraging its extensive readership can significantly amplify your brand's voice, ensuring maximum impact and value.

Times Of India, Education Times, All India, English

Times Of India's Education Times commands an enviable reach across All India, offering unparalleled visibility to advertisers seeking to make an impact. Fuelled by the highest readership of 25.38L, its English newspaper segment is a preferred platform for national campaigns, premium launches, and corporate branding. Reasons abound why this formidable market leader is the go-to choice - high recall, superior ROI, and a vast audience profile. Aid your brand's success with the weigh of the Times, ensuring your message resonates with your audience.

Times Of India, Times Ascent All India, English

Experience unparalleled reach with Times Of India, Times Ascent All India, English, a market leader in the newspaper vertical with the highest readership of 25.38L individuals. Our superior audience profile empowers your national campaigns, premium launches, and corporate branding with unmatched visibility and recall. Advertisers prefer us, assured of an attractive ROI. Witness the power of persuasive and impactful promotion, precisely tailored to resonate with your target audience.

Malayala Manorama, All India, Malayalam

Leading the newspaper industry in All India, Malayalam, Malayala Manorama, with its highest readership of 24.87L, is an undefeated market player. Its diverse audience profile and unparalleled reach make it the go-to platform for national campaigns, premium launches, and corporate branding. Advertisers bank on Malayala Manorama for its unwavering visibility, impactful recall, and tangible ROI, which naturally aligns with the newspaper vertical's dynamics, ensuring a persuasive and professional reach every time.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Custom Sized Ads - A market leader with a remarkable record of executing 105 campaigns in newspaper advertising. Providing unmatched visibility and recall, our know-how adapts naturally to the newspaper vertical, resonating with a diverse audience profile. With an expansive reach, Custom Sized Ads offers an impressive ROI, making it a preferred choice for national campaigns, premium launches, and corporate branding. Witness the power of persuasion with our professionally curated, impactful advertising. Experience greatness with Custom Sized Ads.

Quarter Page

As a market leader, Quarter Page redefines media visibility with an unrivaled reach, offering solid recall and significant ROI to advertisers. Successfully executing 41 high-profile campaigns, it holds the record for the most in the newspaper industry. Known for its diversified audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding, promising an impactful and enduring presence. Choose Quarter Page, for persuasive and dynamic promotion tailor-made to the newspaper vertical.

Skybus

Skybus, leading the market with an unprecedented 22 campaigns successfully executed in newspaper, caters to a vast, diverse audience profile. Its extensive reach translates into maximum visibility, ensuring exemplary recall and promising a significant ROI. Preferring Skybus for national campaigns, premium launches, and corporate branding is no longer a choice, but a savvy marketing decision. Make your brand soar with Skybus and align yourself with a media platform that is esteemed in the newspaper vertical.

Half Page

Prominently positioned, Half Page reigns as a market leader with a record execution of 22 high-profile campaigns in newspapers nationwide. Our distinctive audience profile assures you of unparalleled visibility and recall, delivering impressive ROI. With our expansive reach, advertisers nationally endorse us for premium launches and corporate branding. Embrace the colossal impact of Half Page, making waves in the newspaper vertical with credentials that command attention.

Jacket Both Sides

Undisputedly spearheading the newspaper vertical, Jacket Both Sides embodies market leadership with its monumental record of executing the highest 16 campaigns. Ranging from national campaigns to premium launches and corporate branding, it caters to a divergent audience profile, offering exceptional reach. Advertisers favor Jacket Both Sides due to its enhanced visibility, remarkable recall, and impressive ROI, fortifying it as a powerhouse in the media sphere. Harness the unrivalled force of persuasion and impact that Jacket Both Sides offers for your brand today.

Top Categories by Ad Spend in Q4 2025

Deccan Herald Advertising in India

Looking to advertise in a newspaper with an impressive reach? Deccan Herald is one of India’s most respected English-language newspapers, delivering credible news and information to a broad and loyal readership. Whether you're a growing business or a well-established brand, advertising in Deccan Herald offers a powerful way to connect with your target audience.

With a strong readership and trusted editorial content, Deccan Herald provides a premium platform for businesses to showcase their offerings. From product launches to promotional campaigns, Deccan Herald caters to all kinds of advertising objectives.

Why Choose Deccan Herald for Advertising?

Wondering why Deccan Herald should be your go-to choice? Here’s why:

• Massive Readership: Deccan Herald enjoys wide readership across India, ensuring strong brand visibility for advertisers. Its loyal reader base helps your message gain extensive reach and impact.
  

• Targeted Reach: The newspaper offers various editions and supplement options that allow advertisers to strategically position their campaigns to suit different reader segments.
  

• Flexible Advertising Options: Deccan Herald offers a range of ad formats— from visually rich display ads to cost-effective classifieds— catering to all advertising budgets and needs.
  

• High Credibility: Advertising in a reputed publication like Deccan Herald boosts your brand’s trustworthiness. Readers associate the newspaper's credibility with the brands featured in it.
  

• High Engagement & Trust: Readers engage deeply with the newspaper content, which extends to advertisements. Print ads are viewed as more reliable, enhancing ad effectiveness.
  

• Tangible & Lasting Impact: Unlike digital ads, print ads in Deccan Herald have a longer shelf life and can be re-read, increasing brand recall.
  

• Visual Appeal: With the ability to support high-quality graphics and layouts, Deccan Herald allows for creative and eye-catching ad designs.
  

• Cross-Platform Integration: Deccan Herald offers digital editions and cross-media packages, combining the best of print and digital to maximize campaign performance.
  

Advertising in Deccan Herald ensures your brand stands out in a competitive market.

Types of Ads in Deccan Herald

Deccan Herald offers several ad types to suit your campaign goals:

• Display Ads: These large-format ads are placed in prominent sections of the newspaper—ideal for branding and promotions.
  

• Classified Ads: Text-based and economical, great for job postings, real estate listings, announcements, and services.
  

• Innovative Ads: Options like jacket ads, false covers, or bookmarks offer a bold and creative way to capture reader attention.
  

Deccan Herald Advertisement Rates

Here’s an indicative list of Deccan Herald advertisement rates in 2025:

• Front Page Advertisement: ₹5,00,000 – ₹8,00,000
  

• Half-Page Advertisement: ₹1,00,000 – ₹3,00,000
  

• Quarter-Page Advertisement: ₹50,000 – ₹1,50,000
  

• Full-Page Advertisement: ₹3,00,000 – ₹6,00,000
  

• Strip Advertisement: ₹80,000 – ₹1,50,000
  

• Jacket Advertisement: ₹5,00,000 – ₹10,00,000
  
  

Note: These rates are indicative and may vary based on ad size, placement, and date. For exact pricing, contact The Media Ant for a customized quotation.

Factors Affecting Newspaper Advertisement Cost

1. Newspaper Selection
   Established newspapers like Deccan Herald have higher ad rates due to their credibility and reach.
   

2. Ad Type
   

• Text Classifieds: Budget-friendly
  

• Display Ads: Premium, creative formats
  

• Classified Display: A mix of text and visual
  

3. Ad Size
   Larger ads occupy more space and cost more. Common sizes include 4x5 cm, quarter-page, half-page, and full-page.
   

4. Ad Placement
   Premium placements like the front page or back page cost more than inner pages.
   

5. Color vs. Black & White
   Color ads typically cost 25–50% more than black-and-white versions.
   

6. Day of the Week
   Ads on weekends (especially Sundays) are priced higher due to greater circulation and readership.
   

7. Main Paper vs. Supplement
   Main edition ads cost more than ads in supplements, which are better suited for niche audiences.
   
   

Deccan Herald Ad Booking Process Online

Booking ads in Deccan Herald is seamless with The Media Ant. Here’s how:

1. Share Your Objectives
   Tell us your campaign goals—be it visibility, lead generation, or product launches.
   

2. Choose Ad Format & Size
   We help you select the most impactful ad type and size that fits your budget.
   

3. Receive a Quotation
   We offer transparent pricing and the best deals based on your needs.
   

4. End-to-End Management
   From creative coordination to ad placement—we handle it all for you.
   
   

Frequently Asked Questions

How do I advertise in Deccan Herald?
Connect with The Media Ant, share your requirements, and we’ll help you with ad planning, booking, and execution.

How much does it cost to advertise in Deccan Herald?
Costs range between ₹50,000 to ₹10,00,000 depending on ad size, placement, and format.

What is the size of the front full-page ad in Deccan Herald?
The typical full front-page ad size is 32.9 cm (width) x 52.5 cm (height).

What ad sizes are available in Deccan Herald?

• Full Page: 32.9 cm x 52.5 cm
  

• Half Page: 32.9 cm x 25 cm or 16 cm x 52.5 cm
  

• Quarter Page: 16 cm x 25 cm
  

• Strip Ad: 32.9 cm x 5 cm
  
  

Can I combine different ad sizes in a single issue?
 Yes, you can mix ad formats to maximize reach and target different reader segments.

Are discounts available for bulk or large-size ads?
Yes, you can avail discounts for multiple insertions or larger ad formats. Get in touch with The Media Ant for the best rates.