TMA Quick Insights for Q1 2026

Leading in the newspaper vertical, 'Times of India, Bangalore, English' saw the highest ad spend with ₹179.82L, while 'Dainik Bhaskar, All India, Hindi' commanded the top readership nationally at 35.67L. 'Custom Sized Ads' dominated the media options in the newspaper campaigns with 38 high-impact executions, denoting their market appeal. These leaders, with their impressive reach, robust audience profile, and unparalleled visibility, offer unmatched opportunities for national campaigns, premium launches, and corporate branding, underscoring their potential for a lucrative ROI.

Top Newspapers with Highest Ad Spend

Times Of India, Bangalore, English

Times Of India, Bangalore, English dominates the newspaper industry with an outstanding Total Spend of ₹179.82L, asserting its market leadership. Its robust audience profile and unparalleled reach make it a preferred choice for national campaigns, premium launches, and corporate branding. Offering remarkably high visibility, it ensures indelible recall and lucrative ROI. With aligned features and holistic coverage, Times Of India, Bangalore, English naturally adapts to newspaper vertical, making it an influential and professional choice for advertisers.

Economic Times, All India, English

Economic Times, All India, English, boasts unassailable market leadership with the highest total spend of ₹11.1Cr, setting the gold standard in the newspaper vertical. Our unmatched audience profile guarantees unparalleled visibility, instant recall, and impressive ROI. We remain the go-to destination for national campaigns, premium launches, and corporate branding. With our extensive reach, we don't just deliver news; we offer a platform for impactful communications that resonates with savvy professionals nationwide.

Deccan Chronicle, Hyderabad, English

Deccan Chronicle, Hyderabad, English sits at the pinnacle of newspaper platforms with its unmatched market supremacy, shouldering the colossal total spend of ₹59L. This dynamic media-giant, famed for its extensive reach and precise audience profile, is the go-to companion of advertisers for upscale national campaigns, premium launches, and potent corporate branding. By championing visibility, recall, and solid ROI, it assures an efficient, memorable advertising plan naturally tailored to the newspaper vertical. Embrace the unmistakable impact and professional appeal of Deccan Chronicle, Hyderabad, English.

Times Of India, All India, English

Times Of India, All India, English, stands unrivalled as the leader in the newspaper vertical with the highest Total Spend of ₹57.7L, marking its formidable presence in media. With an unparalleled reach and influential audience profile, it becomes the first choice for national campaigns, premium launches, and corporate branding. High visibility, superior recall, and valuable ROI make it the advertisers' preferred choice, amplifying their impact effectively. Trust Times Of India, All India, English, for powerful brand promotion.

Dainik Jagran, Lucknow, Hindi

Dainik Jagran, Lucknow, Hindi is a transcendent market leader with an unrivaled reach in the newspaper vertical, commanding the highest total spend of ₹42.2L. Our audience profile offers unparalleled visibility and recall, making this the prime choice for advertisers conducting national campaigns, premium launches, or corporate branding. The proven ROI and extensive reach of Dainik Jagran, Lucknow, Hindi are compelling reasons for its preference. Experience the potency of impactful advertising where relevance meets reach.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Emphasizing the unrivalled reach of Dainik Bhaskar, All India, Hindi in the nation's media landscape, its steady market leadership is unmissable. With the highest readership tallied at 35.67L, it ensures high visibility and recall, offering excellent ROI for advertisers. The meticulously curated audience profile makes it a preferred choice for national campaigns, premium launches, and corporate branding. Trust Dainik Bhaskar, All India, Hindi for persuasive, impactful messaging that naturally fits your needs in the newspaper vertical.

Times Of India, All India, English

Boost your brand visibility with Times Of India, All India, English, the market leader in the newspaper vertical with a top-tier readership of 31L. Known for its vast reach and diverse audience profile, it's the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers capitalize on Times Of India's power to enhance recall and maximise ROI, thanks to its influential presence in the reader's mind, augmenting the impact of your message. Immerse your brand in compelling narratives; make a profound impact!

Times Of India, Education Times, All India, English

The Times Of India's Education Times consistently leads the English market in All India with an unrivaled readership of 25.38L. Owing to its substantial reach and high-caliber audience profile, it offers unmatched potential for national campaigns, premium launches, and corporate branding. The selective visibility and recall it guarantees ensure an optimal return on investment (ROI). That's why advertisers prefer it for its exceptional effectiveness and excellence in the newspaper vertical.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English takes the lead in the newspaper domain with its unrivaled readership of 25.38L. It offers an unmatched advertising platform—bolstered by its comprehensive audience profile, pan-India reach, and the trust it commands—making it the choice medium for national campaigns, premium launches, and corporate branding. Its superior visibility guarantees robust recall, thereby maximizing your ROI. Let's elevate your brand's impact and perception with the undisputed market leader.

Malayala Manorama, All India, Malayalam

As a market leader in the All India, Malayalam space, Malayala Manorama, with its highest readership of 24.87L, offers unparalleled reach and an elite audience profile. Favored by advertisers for national campaigns, premium launches, and corporate branding, it brings in incredible visibility, strong recall, and impressive ROI. Its dominance in the newspaper vertical bolsters your brand's presence, making each advertisement a persuasive exercise in commanding consumer attention.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Redefining what's possible in the newspaper vertical, Custom Sized Ads solidifies its market leadership with a towering record of 38 high-impact campaigns. Our profound insight into audience demographic ensures superior visibility and recall, underpinning your national campaigns, premium launches, and corporate branding initiatives. Advertisers prefer us for our exceptional reach and undeniably promising ROI. Experience the power of persuasive branding, marked by professionalism and impact with Custom Sized Ads.

Quarter Page

Quarter Page retains market leadership with its sterling track record of executing 25 high-impact campaigns in the newspaper vertical, successfully engaging a diverse reader profile. With unparalleled reach, it emerges as the preferred choice for national campaigns, premium launches, and corporate branding. Advertisers fancy Quarter Page for its unmatched visibility, high recall value, and assured ROI. Get the Quarter Page advantage, adopting a powerful, persuasive strategy that adds unmatched value to your brand.

Full Page

With a legacy of executing 20 high-impact campaigns, Full Page stands firmly as a market leader in the newspaper vertical. Known for its vast audience profile and widespread reach, Full Page is the choice for national campaigns, premium launches, and corporate branding. Advertisers vouch for Full Page for its unparalleled visibility, recall, and positive ROI, underscoring its phenomenal influence. Experience the power of Full Page; magnify your brand's resonance and witness transformative growth.

Jacket Both Sides

Showcasing market leadership, Jacket Both Sides takes pride in successfully executing 18 high-profile campaigns. Their comprehensive audience profile and unbeatable reach make them the go-to choice for national campaigns, premium launches, and robust corporate branding. Advertisers prefer Jacket Both Sides for their remarkable visibility, impressive recall, and substantial ROI. Seamlessly adapting to the newspaper sector, Jacket Both Sides ensures an engaging, professional and impactful platform for your brand to shine.

Half Page

Enjoy unmatched market leadership with Half Page, a trailblazer in executing a record 15K campaigns in newspapers with astounding pan-India reach. Our audience profile outperforms competition, securing premium visibility, maximum recall, and impressive ROI. Choose us for national campaigns, inaugural launches, and corporate branding. We tailor strategies to align naturally with the newspaper vertical, providing a compelling advertising experience that guarantees measurable impact. Trust Half Page, your ultimate partner for persuasive, professional, and impactful promotions.

Top Categories by Ad Spend in Q1 2026

Deccan Herald Advertising in India

Looking to advertise in a newspaper with an impressive reach? Deccan Herald is one of India’s most respected English-language newspapers, delivering credible news and information to a broad and loyal readership. Whether you're a growing business or a well-established brand, advertising in Deccan Herald offers a powerful way to connect with your target audience.

With a strong readership and trusted editorial content, Deccan Herald provides a premium platform for businesses to showcase their offerings. From product launches to promotional campaigns, Deccan Herald caters to all kinds of advertising objectives.

Why Choose Deccan Herald for Advertising?

Wondering why Deccan Herald should be your go-to choice? Here’s why:

• Massive Readership: Deccan Herald enjoys wide readership across India, ensuring strong brand visibility for advertisers. Its loyal reader base helps your message gain extensive reach and impact.
  

• Targeted Reach: The newspaper offers various editions and supplement options that allow advertisers to strategically position their campaigns to suit different reader segments.
  

• Flexible Advertising Options: Deccan Herald offers a range of ad formats— from visually rich display ads to cost-effective classifieds— catering to all advertising budgets and needs.
  

• High Credibility: Advertising in a reputed publication like Deccan Herald boosts your brand’s trustworthiness. Readers associate the newspaper's credibility with the brands featured in it.
  

• High Engagement & Trust: Readers engage deeply with the newspaper content, which extends to advertisements. Print ads are viewed as more reliable, enhancing ad effectiveness.
  

• Tangible & Lasting Impact: Unlike digital ads, print ads in Deccan Herald have a longer shelf life and can be re-read, increasing brand recall.
  

• Visual Appeal: With the ability to support high-quality graphics and layouts, Deccan Herald allows for creative and eye-catching ad designs.
  

• Cross-Platform Integration: Deccan Herald offers digital editions and cross-media packages, combining the best of print and digital to maximize campaign performance.
  

Advertising in Deccan Herald ensures your brand stands out in a competitive market.

Types of Ads in Deccan Herald

Deccan Herald offers several ad types to suit your campaign goals:

• Display Ads: These large-format ads are placed in prominent sections of the newspaper—ideal for branding and promotions.
  

• Classified Ads: Text-based and economical, great for job postings, real estate listings, announcements, and services.
  

• Innovative Ads: Options like jacket ads, false covers, or bookmarks offer a bold and creative way to capture reader attention.
  

Deccan Herald Advertisement Rates

Here’s an indicative list of Deccan Herald advertisement rates in 2025:

• Front Page Advertisement: ₹5,00,000 – ₹8,00,000
  

• Half-Page Advertisement: ₹1,00,000 – ₹3,00,000
  

• Quarter-Page Advertisement: ₹50,000 – ₹1,50,000
  

• Full-Page Advertisement: ₹3,00,000 – ₹6,00,000
  

• Strip Advertisement: ₹80,000 – ₹1,50,000
  

• Jacket Advertisement: ₹5,00,000 – ₹10,00,000
  
  

Note: These rates are indicative and may vary based on ad size, placement, and date. For exact pricing, contact The Media Ant for a customized quotation.

Factors Affecting Newspaper Advertisement Cost

1. Newspaper Selection
   Established newspapers like Deccan Herald have higher ad rates due to their credibility and reach.
   

2. Ad Type
   

• Text Classifieds: Budget-friendly
  

• Display Ads: Premium, creative formats
  

• Classified Display: A mix of text and visual
  

3. Ad Size
   Larger ads occupy more space and cost more. Common sizes include 4x5 cm, quarter-page, half-page, and full-page.
   

4. Ad Placement
   Premium placements like the front page or back page cost more than inner pages.
   

5. Color vs. Black & White
   Color ads typically cost 25–50% more than black-and-white versions.
   

6. Day of the Week
   Ads on weekends (especially Sundays) are priced higher due to greater circulation and readership.
   

7. Main Paper vs. Supplement
   Main edition ads cost more than ads in supplements, which are better suited for niche audiences.
   
   

Deccan Herald Ad Booking Process Online

Booking ads in Deccan Herald is seamless with The Media Ant. Here’s how:

1. Share Your Objectives
   Tell us your campaign goals—be it visibility, lead generation, or product launches.
   

2. Choose Ad Format & Size
   We help you select the most impactful ad type and size that fits your budget.
   

3. Receive a Quotation
   We offer transparent pricing and the best deals based on your needs.
   

4. End-to-End Management
   From creative coordination to ad placement—we handle it all for you.
   
   

Frequently Asked Questions

How do I advertise in Deccan Herald?
Connect with The Media Ant, share your requirements, and we’ll help you with ad planning, booking, and execution.

How much does it cost to advertise in Deccan Herald?
Costs range between ₹50,000 to ₹10,00,000 depending on ad size, placement, and format.

What is the size of the front full-page ad in Deccan Herald?
The typical full front-page ad size is 32.9 cm (width) x 52.5 cm (height).

What ad sizes are available in Deccan Herald?

• Full Page: 32.9 cm x 52.5 cm
  

• Half Page: 32.9 cm x 25 cm or 16 cm x 52.5 cm
  

• Quarter Page: 16 cm x 25 cm
  

• Strip Ad: 32.9 cm x 5 cm
  
  

Can I combine different ad sizes in a single issue?
 Yes, you can mix ad formats to maximize reach and target different reader segments.

Are discounts available for bulk or large-size ads?
Yes, you can avail discounts for multiple insertions or larger ad formats. Get in touch with The Media Ant for the best rates.