Deccan Herald Advertising

TMA Quick Insights for Q3 2026

Capitalizing on top media outlets like Times of India and Economic Times, which dominate the newspaper vertical with market influence reaching up to 10.94Cr and 1.06Cr respectively, brands gain phenomenal visibility and recall. Leveraging massive reach and exceptional ROI these platforms offer, advertisers maximize impact using ad formats like Half Page and Full Page. Such strategic advertising solutions make these media platforms attractive for national campaigns, premium launches, and corporate branding.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times Of India, All India, English leads the newspaper vertical with a market influence worth 10.94Cr in total spends, owing to its expansive audience profile and massive reach. Its dominance provides high visibility and guaranteed recall, fostering an exceptional return on investment. Preferred for national campaigns, premium product launches, and corporate branding, Times Of India stands unparalleled, making it an ideal choice for advertisers aiming for weighty impact. Embrace the power of language and advertising with us.

Economic Times, All India, English

Economic Times, All India, English, commands market leadership with its unmatched reach and premium audience profile, making it the favored choice for national campaigns, innovative launches, and key branding exercises. A total spend of a staggering ₹1.06Cr in its newspaper vertical amplifies visibility, ensuring high recall and enhanced ROI. Advertisers trust this powerful platform for its remarkable adaptability, drawing in discerning readers across the country, thereby making every invested rupee count.

Times Of India, Bangalore, English

Times of India, Bangalore, English, reigns supreme in the newspaper vertical with a staggering total spend of ₹8.25Cr, speaking volumes about its market leadership. Drawing a distinct audience profile, it offers unmatched reach, making it the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers relish its ability to provide superior visibility, foster recall, and deliver impressive ROI, solidifying their preference for this media powerhouse. The influence it commands is simply irrefutable!

Times Of India, Mumbai, English

At the pinnacle of English print media in Mumbai is the Times Of India, claiming the highest total spend at ₹56.75L. Its unparalleled reach and discerning audience profile make it the go-to platform for national campaigns, premium launches, and corporate branding. With its remarkable visibility and recall, it promises an impressive ROI. Choose Times Of India, Mumbai, English for persuasive, professional and impactful advertising that caters to the pinnacle of urban Indian readership.

The Hindu, Bangalore, English

An undisputed market leader, The Hindu, Bangalore, English stands at the zenith of newspaper advertising with a staggering total spend of ₹3.85Cr. Instilled in the daily life of a versatile audience profile, its unmatched reach renders it an unequivocal choice for national campaigns, premium launches, and corporate branding. The eminent visibility offers compelling recall value, driving an impressive ROI. Advertisers habitually gravitate towards this newspaper vertical, entrusting The Hindu, Bangalore, English for its persuasive professionalism and impactful messaging.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar, All India, Hindi imparts extraordinary visibility and recall, dominating as the market leader with an unrivaled readership of 35.7L . Its wide reach, rich audience profile, and significant impact make it an inevitable choice for national campaigns, premium launches, and corporate branding. Acknowledge the persuasive power of superior ROI with Dainik Bhaskar, the trusted name in the newspaper vertical.

Times Of India, All India, English

As the market leader in the newspaper vertical, Times Of India, All India, English offers unparalleled visibility, ensuring your brand resonates with our robust audience profile of 31L readers. Preferred by advertisers nationwide for premium launches and corporate branding, our reach guarantees high recall and delivers impressive ROI. Trust Times Of India to provide the stage for your brand story, fostering lasting connections with engaged readers across India.

Times Of India, Education Times, All India, English

Times Of India, Education Times assures unparalleled reach across All India, affixing the brand with a rock-solid English readership of a whopping 253.8K, the highest in the newspaper terrain. Chosen for national campaigns, premium launches, and corporate branding, it offers astounding visibility, recall, and unbeatable ROI. Its prominent audience profile makes it a hot favourite for advertisers, striking a perfect balance between persuasive communication and impactful business promotion.

Times Of India, Times Ascent All India, English

Times Of India, Times Ascent All India, English, takes the spotlight as the market leader in the newspaper vertical with the highest readership of 25.38L nationwide. Our vast audience profile and extensive reach make us the preferred choice for advertisers across national campaigns, premium launches, and corporate branding. With our impressive visibility and recall rates, we assure impactful returns on investment. Experience persuasive and professional advertising only with us. Make your brand matter; make it a sensation with Times of India.

Malayala Manorama, All India, Malayalam

Malayala Manorama, an undisputed leader in Malayalam's newspaper industry, goes beyond boundaries to touch the hearts of All India, Malayalam audience. With the highest readership, a staggering 24.87L, our reach extends to an audience profile diverse and vast. Advertisers nationwide prefer us for premium launches and corporate branding campaigns, as we assure maximum visibility, enhanced recall, and impressive ROI. Elevate your brand's status with the Malayala Manorama advantage today.

Top Media Options Used in Newspaper Campaigns

Half Page

Half Page, the market leader with a laudable count of 30 high-performing national campaigns in newspapers, continues to impress with its terrific reach and distinctive audience profile. The unparalleled visibility, enhanced recall, and lucrative ROI make it the go-to choice for advertisers looking for premium launches and corporate branding. Choose Half Page to ensure your brand rises to unsurpassed heights while carving its niche in the newspaper vertical.

Full Page

Leading the newspaper vertical, Full Page commands visibility and recall like no other, having executed 21 market-topping campaigns. Tailored to reach a diverse audience profile, our widespread coverage delivers unmatched ROI impressions for national campaigns, premium launches, and corporate branding. Advertisers choose Full Page for our market leadership and impactful strategies. Trust us to deliver persuasive, professional communication to maximize your brand's potential.

Custom Sized Ads

Leading the market, Custom Sized Ads flawlessly executed an impressive 21 campaigns across newspapers nationwide, showcasing its unparalleled reach and understanding of audience profiles. Advertisers favor Custom Sized Ads for premium launches, national campaigns, and corporate branding, due to its superior visibility, recall, and ROI. Seamlessly adapted to the newspaper vertical, it offers persuasive, professional, and impactful outreach that truly stands out.

Quarter Page

Leverage Quarter Page's market dominance, an advertising aficionado with the highest 19 campaigns executed in the newspaper sector. Our garnished audience profile ensures extensive reach, which is why advertisers nationwide choose us for high-end launches and corporate branding. Expect unprecedented visibility, swift recall, and indomitable ROI. Seamlessly adapted to the fast-paced newspaper vertical, Quarter Page crafts narratives that resonate. Trust us, and feel your brand's impact amplified.

E Newspaper

E Newspaper, a market leader in the media industry, has successfully executed over 6 high-impact campaigns, proving its mettle in audience engagement and reach. Advertisers prefer E Newspaper for national campaigns, premium launches, and corporate branding owing to its superior visibility, unmatched recall, and impressive ROI. Amply adorning the verticals of every newspaper, E Newspaper amplifies the intensity of communication, making every message persuasive, professional, and impactful. Position your brand with us and seize the power of meaningful reach.

Top Categories by Ad Spend in Q3 2026

Deccan Herald Advertising in India

Looking to advertise in a newspaper with an impressive reach? Deccan Herald is one of India’s most respected English-language newspapers, delivering credible news and information to a broad and loyal readership. Whether you're a growing business or a well-established brand, advertising in Deccan Herald offers a powerful way to connect with your target audience.

With a strong readership and trusted editorial content, Deccan Herald provides a premium platform for businesses to showcase their offerings. From product launches to promotional campaigns, Deccan Herald caters to all kinds of advertising objectives.

Why Choose Deccan Herald for Advertising?

Wondering why Deccan Herald should be your go-to choice? Here’s why:

• Massive Readership: Deccan Herald enjoys wide readership across India, ensuring strong brand visibility for advertisers. Its loyal reader base helps your message gain extensive reach and impact.
  

• Targeted Reach: The newspaper offers various editions and supplement options that allow advertisers to strategically position their campaigns to suit different reader segments.
  

• Flexible Advertising Options: Deccan Herald offers a range of ad formats— from visually rich display ads to cost-effective classifieds— catering to all advertising budgets and needs.
  

• High Credibility: Advertising in a reputed publication like Deccan Herald boosts your brand’s trustworthiness. Readers associate the newspaper's credibility with the brands featured in it.
  

• High Engagement & Trust: Readers engage deeply with the newspaper content, which extends to advertisements. Print ads are viewed as more reliable, enhancing ad effectiveness.
  

• Tangible & Lasting Impact: Unlike digital ads, print ads in Deccan Herald have a longer shelf life and can be re-read, increasing brand recall.
  

• Visual Appeal: With the ability to support high-quality graphics and layouts, Deccan Herald allows for creative and eye-catching ad designs.
  

• Cross-Platform Integration: Deccan Herald offers digital editions and cross-media packages, combining the best of print and digital to maximize campaign performance.
  

Advertising in Deccan Herald ensures your brand stands out in a competitive market.

Types of Ads in Deccan Herald

Deccan Herald offers several ad types to suit your campaign goals:

• Display Ads: These large-format ads are placed in prominent sections of the newspaper—ideal for branding and promotions.
  

• Classified Ads: Text-based and economical, great for job postings, real estate listings, announcements, and services.
  

• Innovative Ads: Options like jacket ads, false covers, or bookmarks offer a bold and creative way to capture reader attention.
  

Deccan Herald Advertisement Rates

Here’s an indicative list of Deccan Herald advertisement rates in 2025:

• Front Page Advertisement: ₹5,00,000 – ₹8,00,000
  

• Half-Page Advertisement: ₹1,00,000 – ₹3,00,000
  

• Quarter-Page Advertisement: ₹50,000 – ₹1,50,000
  

• Full-Page Advertisement: ₹3,00,000 – ₹6,00,000
  

• Strip Advertisement: ₹80,000 – ₹1,50,000
  

• Jacket Advertisement: ₹5,00,000 – ₹10,00,000
  
  

Note: These rates are indicative and may vary based on ad size, placement, and date. For exact pricing, contact The Media Ant for a customized quotation.

Factors Affecting Newspaper Advertisement Cost

1. Newspaper Selection
   Established newspapers like Deccan Herald have higher ad rates due to their credibility and reach.
   

2. Ad Type
   

• Text Classifieds: Budget-friendly
  

• Display Ads: Premium, creative formats
  

• Classified Display: A mix of text and visual
  

3. Ad Size
   Larger ads occupy more space and cost more. Common sizes include 4x5 cm, quarter-page, half-page, and full-page.
   

4. Ad Placement
   Premium placements like the front page or back page cost more than inner pages.
   

5. Color vs. Black & White
   Color ads typically cost 25–50% more than black-and-white versions.
   

6. Day of the Week
   Ads on weekends (especially Sundays) are priced higher due to greater circulation and readership.
   

7. Main Paper vs. Supplement
   Main edition ads cost more than ads in supplements, which are better suited for niche audiences.
   
   

Deccan Herald Ad Booking Process Online

Booking ads in Deccan Herald is seamless with The Media Ant. Here’s how:

1. Share Your Objectives
   Tell us your campaign goals—be it visibility, lead generation, or product launches.
   

2. Choose Ad Format & Size
   We help you select the most impactful ad type and size that fits your budget.
   

3. Receive a Quotation
   We offer transparent pricing and the best deals based on your needs.
   

4. End-to-End Management
   From creative coordination to ad placement—we handle it all for you.
   
   

Frequently Asked Questions

How do I advertise in Deccan Herald?
Connect with The Media Ant, share your requirements, and we’ll help you with ad planning, booking, and execution.

How much does it cost to advertise in Deccan Herald?
Costs range between ₹50,000 to ₹10,00,000 depending on ad size, placement, and format.

What is the size of the front full-page ad in Deccan Herald?
The typical full front-page ad size is 32.9 cm (width) x 52.5 cm (height).

What ad sizes are available in Deccan Herald?

• Full Page: 32.9 cm x 52.5 cm
  

• Half Page: 32.9 cm x 25 cm or 16 cm x 52.5 cm
  

• Quarter Page: 16 cm x 25 cm
  

• Strip Ad: 32.9 cm x 5 cm
  
  

Can I combine different ad sizes in a single issue?
 Yes, you can mix ad formats to maximize reach and target different reader segments.

Are discounts available for bulk or large-size ads?
Yes, you can avail discounts for multiple insertions or larger ad formats. Get in touch with The Media Ant for the best rates.