Advertising in Hindustan Times, Mumbai - Main Newspaper
Popular Media

Custom Sized Ads

Per Insert

Card Rate

₹ 3,000

Offer Rate

₹ 2,700
Premium Media
Quarter Page

Fixed Size

Per Insert

Card Rate

₹ 12,00,000

Offer Rate

₹ 2,20,000

Jacket

Per Insert

Card Rate

₹ 87,51,600

Offer Rate

₹ 15,00,640
Other Media

Skybus

Per Insert

Card Rate

₹ 16,83,000

Offer Rate

₹ 14,30,550
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 2,04,000

Offer Rate

₹ 1,73,400
**5% GST is applicable on the above rates

Language

English

Print Day

Daily

Edition

Mumbai

Circulation

410,000

Newspaper Type

Main

About Advertising In Hindustan Times Mumbai

Summary In 60 Words

Hindustan Times Mumbai with a circulation of around  4.1 lakhs is fifth highest circulated  English newspaper in Mumbai . It is also the fifth highest circulated English newspaper in Maharashtra and one of the highest circulated English newspapers in India,according to the India Readership Survey 2019. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in  Hindustan Times  Mumbai.

Why advertise In Hindustan Times Mumbai?

i)Hindustan Times Mumbai  is the fifth most read English daily in Mumbai and hence placing ads in Hindustan Times Mumbai would reach to maximum English newspaper readers.

ii)Hindustan Times Mumbai covers news and articles on topics related to Politics, Economics, Business, Sports and Entertainment, etc. Apart from this Hindustan Times Mumbai  also has a number of supplements on topics like the city and its people, housing and real estate, education, career, religion and spirituality, and lifestyle. Hence advertisers can reach out to the audience having various interests and also to engage audiences interested in a particular genre, an advertiser can place ads in appropriate supplements too.

iii Hindustan Times stands no.5 with respect to English daily readership in Delhi. Advertising in Hindustan Times Mumbai will assure maximum reach in the market.

iv)  Hindustan Times is one of the most trusted newspaper brands in India. Advertising in Hindustan Times Mumbai will help advertisers build trust with their audience.

View Media Online

Click here to view the E-paper.

How Does Newspaper Advertising Works

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.

Following are the sizes for the jacket:

Jacket Front Side: 32.9 cm width X 48 cm height

Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:

Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)

8 cm (wide) * 8 cm (long)

8 cm (wide) * 12 cm (long)

12 cm (wide) * 20 cm (long)

16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors

 i ) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.

ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable.

iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

Features Of Hindustan Times Mumbai

Popular sections In Hindustan Times Mumbai

      City News Section ( Starts from page 2 and covers 4-6 pages) 

      National News Section (Starts after the metro section and covers 6-7 pages) 

       Editorial Section ( This is single page section covering editorial news)

      Global New Section ( Covers 1 Page) 

      Business Section ( Covers 1 Page) 

      Sports Section   ( Covers 3 Pages on sports 

Who Should Advertise

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachNo
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetNo
7Premium AudienceNo
8FrequencyYes
Past Advertisers
Brand NameCategory
Tata MotorsAutomobile
PondsBeauty and Hygiene
Platinum CorpReal Estate
Taj HotelsHospitality

Facts and Figures Of Hindustan Times Mumbai

Reach

Readership- 21.1 Lakhs approximately.

Execution Details Related To Advertising In Hindustan Times

Execution Process Flow

Step 1:Planning and Best Rate:Select page number, ad size, number of inserts and send the details to help@themediaant.com and we will share the final offer rate within 1 working day.

Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.

Images/Videos Of Past Execution

On Request.

Digital and Supplement Options Hindustan Times Mumbai

Advertising Supplements

To view other supplements of  Hindustan Times, Mumbai, kindly click on the links below.

HT Cafe - Covers topics on Travel and Tourism. 
HT Shine Jobs-Covers topics about careers. job prospects and education. 
HT 48 Hours - Covers topics on fashion, lifestyle and Bollywood. 
Digital Options

Click here to view advertising options on the Hindustan Times website.

FAQs Related To Hindustan Times Mumbai

1. What are the possible dimensions for 120 scm,240 scm , quarter page, and half-page ad sizes?

Sl No
Particulars
120 scm240 scmQuarter page
(400 scm)
Horizontal Half Page(825 scm)Vertical Half     Page(736 scm)
WHWHWHWHWH
1Standard12101220202032.9251646
2Standard101220121625
NA
3Other alternatives34015162516
4Other alternatives5241615850
5Other alternatives2455481040
6Other alternatives620640NA



7Other alternatives206830
8Other alternatives815308
9Other alternatives1581024
10Other alternatives4302410
11Other alternatives304NA

Other alternatives ad sizes are not that popular with advertisers and seldom publication approves such creative dimensions type.

2. What are the possible ad dimensions in the classified section?

There are 2 different kinds of display classified ads:

i) Single column classified display

For single-column classified display, width size is fixed to 3 and height starts with 5 and can be 6,7,8,9...48 maximum.

ii) Double column classified display
For Double column classified display,following are the possible sizes:

6.34 cm w x 5 cm h or

6.34 cm w x 10 cm h or

9.6 cm w x 10 cm h or

13 cm w x 10 cm h

The maximum total size is 130 scm.

3. What are the different types of Jackets?

There are the following 3 types of Jacket Ads:

i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.

ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.

iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.

4. What is the page position for a classified display ad?

For classified display ads, there is no fixed position and may be placed in the supplement as well.

5. What are the rates for classified display ads?

For classified display ad rates, please send mail to help@themediaant.com

Why opt for Hindustan Times Mumbai Advertising Agency?

Why opt for Hindustan Times Mumbai Advertising Agency?

Hindustan Times Mumbai Advertising Agencies would be the point of contact between the advertisers and the Hindustan Times Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Hindustan Times Mumbai Advertising makes a good choice for the following reasons:

  •  On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Hindustan Times Mumbai directly charges its customers.
  •  For first time advertisers, taking care of small details involved in Hindustan Times Mumbai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant - The Best Agency for Hindustan Times Mumbai Advertising

The Media Ant is one of the leading Hindustan Times Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Hindustan Times Mumbai Ad Rates, and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Hindustan Times Mumbai Ad Rates. The Media Ant offers 100 % transparency in the ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Hindustan Times Mumbai Ad contact number, or for more information on Hindustan Times Mumbai Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.

Question:

What is the difference between circulation and readership in Newspaper ?

Answer:

Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


Question:

I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

Answer:
  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee

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