Home

Digital

Advertising in Zee5 Digital

Advertising in Zee5 Digital

Advertising in Zee5 Digital

49.5M

Monthly Users

App

Medium

About Advertising in Zee5 Digital

Key Insights

Pages per Visit

3.35

Pricing Model

CPM, Fixed, CPI

Bid Type

Managed

App Store Rating

3.1

Categories

OTT, Entertainment, Performance Marketing

Top Choice

Popular
Zee5, App - Banner Advertising

Banner

Rack Rate

₹ 0.105 / Per Impression

TMA Offer

Login To View

Rectangular Image ad (Banner) which will appear on all the pages.
Popular
Zee5, App - Video Advertising Option 1

Video

Rack Rate

₹ 0.096 / Per Unit

TMA Offer

Login To View

Video Ads that are displayed pre-roll/mid-roll for 10 - 30 seconds on the platform.
Premium
Zee5, App - Masthead Banner Advertising

Masthead Banner

Rack Rate

₹ 7,50,000 / Per Day

TMA Offer

Login To View

It is a large banner placed on the top of the screen and is the first piece of content that the user sees.
Premium
Reference Artwork Image

Connected TV

Rack Rate

₹ 0.22 / Per Unit

TMA Offer

Login To View

Connected TV advertising, or CTV advertising, allows brands to reach their audience on smart TVs and OTT devices.
Reference Artwork Image
App Install
Rack Rate
₹ 45 / Per Install
TMA Offer
Login To View

Popular Shows

Popular Shows image
1
Popular Shows image
2
Popular Shows image
3
Popular Shows image
4

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Advertisers

1
Vivo
2
Colgate
3
Flipkart
4
Dabur
5
Fortune
6
Good Knight

Upcoming Events

1
Abhay S3
2
Guilt
3
Aam Admi Family S4
4
NKYBF 2
5
Forensic

User Reach & Demographics

Users in %( App Only)

Gender Distribution

Male

Female

76

24

Users % (Website Only)

Gender Distribution

Male

Female

64

36

Users (App Only)

Age Distribution

in %


18-24

19

25-34

47

35-44

29

45-54

5

55+

0

Users (Website Only)

Age Distribution

in %


18-24

40

25-34

35

35-44

12

45-54

6

55-64

4

65+

3

Users

Connected TV

in Mn


Monthly Users

7

Users

State Wise Distribution

in %


Maharashtra

20

Delhi

12

AP + Telangana

9

West Bengal

9

Karnataka

8

Uttar Pradesh

7

Tamil Nadu

5

Gujarat

5

Bihar

4

Punjab + Haryana

4

Rajasthan

3

Madhya Pradesh

3

Odisha

2

Users

Language Distribution

in %


Hindi

55

Telugu

11

Marathi

9

Kannada

8

Tamil

7

Bengali

5

Malayalam

4

Others

1

Users

Handset Cost

in %


0-10K

39

10-25K

40

25K+

21

Users

Connectivity

in %


4G Network

56

Wi-Fi Network

42

2G/3G Network

2

Users

Content Genre - Male

in Mn


News

11

Non-Fiction

9

News

5

Users

Content Genre - Female

in Mn


Fiction

28

Comedy

7

Lifestyle & Kids

4

Users

Online Behaviour

in %


Shoppers

77

News Junkies

76

Learning & Education

73

E- Wallets

69

Food/Grocery/ Fresh Produce

40

Users

Online Behaviour - Male

in %


Consumer Durables

86

Gaming Enthusiasts

71

Avid Investors (Finance)

67

Sports & Fitness Lovers

49

Auto Enthusiasts

37

Users

Online Behaviour - Female

in %


Fashion & Beauty Lovers

59

Food & Beverages

53

Health & Wellness

43

Home Furnishing

38

Family & Celebrating Life

31

Users

Time Spent - CTV

in Hours


Per Month

15


Zee5 Advertising

ZEE5 Advertising campaigns are displayed on both the website and app of the popular video streaming platform, Zee5. Some available Zee5 Advertising options include video ads, banner ads, masthead banner ads, and more. 

Being run by Zee Entertainment Enterprises, Zee5 offers targeted advertising to reach the right audience. Companies looking to increase their brand awareness and improve their consumer reach can advertise on Zee5.

Zee5 video platform was launched on February 18, 2018, offering national and international web series, TV shows, sporting events, movies, and more in around 12 languages. With over 172 million monthly active users, Zee5 Ads are a good option for advertisers looking to reach a large-scale audience. 

Zee5 Advertising Rates

Zee5 Advertising Rates may vary depending on the media ad option the advertiser chooses. Each Zee5 Ads option will include various options like banner ads, video ads, masthead banner ads, CTV ads, and more. 

Our “Top Choice” section on “Zee5 Advertising” will include all the digital advertising ad options the companies can choose from according to their requirements. Zee5 Ads options can be selected by the advertiser based on their brand image and their target audience. 

We aim to provide you with the best rates for digital advertising on Zee5. You can check out discounted “Zee5 Advertisement Rates” on the official website of The Media Ant. 

Zee5 Advertising Agency

With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your digital advertising needs. The Media Ant is one of India’s leading digital advertising agencies that help you with Zee5 Ads.

Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. 

Our best rates for advertising on the digital platform are available online on our website. The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools

You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Why Advertise on Zee5?

As a sought-after OTT platform, Zee5 has over 11.4 million peak daily active users, making it one of India’s leading digital video destinations. Catering to a large-scale audience Zee5 Advertising will target people from various backgrounds, ages, sex, and languages.

Through ad targeting, Zee5 Ads creates user-friendly advertisements that will help reach the right audiences. Through ad creation, innovative ads, interactive ads, and more Zee5 Advertising play advertisements along with good quality content. 

Being a go-to OTT platform, Zee5 ads will reach the target audience demographics and holds strong precedence in advertising. 

Who advertises on Zee5?

Being a top OTT platform, Zee5 holds a certain standard according to the advertising industry and upholds a dynamic medium of branding. Many top brands have used Zee5 Advertisements to increase their brand awareness through affordable advertising rates

Some top past advertisers for Zee5 include Vivo, Colgate, Flipkart, Dabur, Fortune, and more. Companies that advertise on Zee5 are the ones that are looking for a large-scale target audience. With their affordable prices and innovative advertising techniques, Zee5 Ads maintains the industry standard and creates precedence. 

Who is the Target Audience for Zee5?

Most of Zee5 Ads target audience includes people looking for easy access to entertainment, and who do not have the leisure time to follow traditional TV.

The target audience for Zee5 Ads includes a varied group of people, some include:

  • Zee5 App Advertisement will have 75.7% of males and 24.3% of females. 
  • Zee5 Website Advertisements will have 63.9% males and 36.1% females. 
  • With 47% of the audience being aged 25 - 34 for Zee5 App Advertisement, and 40.46% audience in Zee5 Website Advertisements being aged 18 - 24 years. 

How to Advertise on Zee5?

Brands can complete Zee5 Advertising by visiting the official website of The Media Ant. Companies can pick and choose their media ad options by logging into the website, selecting their required ad option, and customizing it in the bag. 
Having a solid fanbase, advertising on Zee5 will provide brands and companies with a mass target audience. With a wide viewership, Zee5 Ads is suitable for most companies and brands looking to launch new products, revamp their brand image and increase their brand awareness.

Media Kit
Loading