IPL 2024 Advertising on JioCinema

IPL 2024 Advertising on JioCinema

App and Website

Medium

CPM, Fixed

Pricing Model

About IPL 2024 Advertising on JioCinema

With millions expected to watch, IPL 2024 premieres in JioCinema on March 22, 2024. IPL Advertising boosts visibility and recalls to a wide audience. IPL Ads deliver high impact through consumer engagement and precision retargeting. IPL Advertising is effective for companies to get faster reach and encourage brand growth.

Key Insights

Bid Type

Managed

Expected Viewers

600M

Language

English, Hindi, Telugu, Tamil, Marathi, Kannada, Gujarati, Bhojpuri, Punjabi, Bengali, Haryanvi, Malayalam

Categories

Gaming and Sports

Top Choice

Popular
Pre-Roll/Mid-Roll ad Reference
Mid roll video ad Reference
Pre-Roll video ad on Jio Cinema
Video on Demand reference

Video

During the IPL 2024 matches, video ads will be shown on handheld devices and the platform's website. These ads will be displayed before, during, and after the live matches, as both pre-roll and mid-roll video advertisements. These videos will play during the matches and will be accompanied by video-on-demand ads on the website. If you need more information, please refer to the execution detail section below.

TMA Offer

₹ 0.2 Per Impression

Popular
Squueze Up Ad on jio cinema
Spotlight Ad on jio cinema reference

Banner

In this package, Banner Ads of various types will be displayed during the live matches and will also run on-site. These ads can be categorized into various types such as Fence, Frame, and social. For more information, you can slide into the execution detail section given below.

TMA Offer

₹ 0.075 Per Impression

Popular

Video on Jio Bharat Phone

Brands will be provided with Video Ads of 10 seconds duration, with this Jio Bharat advertising option. It will be a strategically placed FCT (Fixed Commercial Time) slot of 10 seconds video ASR (Ad Spot Rate) during the live matches and Close to live match moments and PPL (Pre, Post, and Live) match moments, so brands can captivate audiences in real-time.

TMA Offer

₹ 20,000 Per Spot

Popular
IPL Auction Spotlight Advertising
IPL Auction Squeeze Up
IPL Auction In- App Banner Advertising
IPL Auction  Content Trays with Branded Card Advertising
IPL Auction Video Spots Advertising

IPL Live Auction Package

This advertising campaign is currently unavailable.

Unavailable
Premium

Masthead Banner

Display ads will feature banner ads that are played pre, post, and during the live IPL 2024 matches. It is provided with various placements during the matches and runs on CTV.

TMA Offer

₹ 50,00,000 Per Campaign

Premium

CTV - Pan India Spot Buy

It offers advertisers the opportunity to feature their advertisements during live programming, with a duration of 10 seconds each. These ads cater to diverse audience preferences in Pan India.

TMA Offer

₹ 6,50,000 Per Spot

Premium
Squueze up

CTV - Pan India Squeeze up

This media option provides advertisers with the opportunity to place Squeeze Ups (SUP) ads during live broadcasting in Pan India.

TMA Offer

₹ 1,50,000 Per Exposure

Premium
Video
Video

CTV on Regional Language Feed

The package includes displaying branding during various match segment feeds of IPL 2024 matches. The languages available are English, Hindi, Telugu, Tamil, Marathi, Malyalam, Kannada, Gujarati, Bhojpuri, Punjabi, Bengali, Haryanvi.

TMA Offer

₹ 16,250 Per Spot

Premium
HHweb video

HHWeb on Language Feed

The package includes displaying branding during various match segment feeds of IPL 2024 matches. The languages available are English, Hindi, Telugu, Tamil, Marathi, Malyalam, Kannada, Gujarati, Bhojpuri, Punjabi, Bengali, Haryanvi

TMA Offer

₹ 40,000 Per Spot

Other Ad Options

Squeeze up
Squeeze Ups ad Reference
Custom Squeeze Ups

TMA Offer

₹ 30,00,000 / Per Package

Jio Bharat Partner Packages

TMA Offer

₹ 3,00,00,000 / Per Package

Feature Packages

TMA Offer

₹ 2,15,00,000 / Per Package

Scorecard Partner

TMA Offer

₹ 15,00,00,000 / Per Package

Branded Tabs Package

TMA Offer

₹ 10,00,00,000 / Per Package

Highlights Partner

TMA Offer

₹ 15,00,00,000 / Per Package

HHweb video
PPL Partner Packages

TMA Offer

₹ 6,00,00,000 / Per Package

HHweb video
Spot Rate league Packages

TMA Offer

₹ 8,00,000 / Per Package

VOD
VOD Package

TMA Offer

₹ 1,75,00,000 / Per Package

Squeeze up
CTV Banner - Live + PPL

TMA Offer

₹ 37,500 / Per Exposure

HHweb
HHWeb Video - CTL + Live

TMA Offer

₹ 8,00,000 / Per Spot

CTV Video - Live + PPL + CTL

TMA Offer

₹ 1,25,000 / Per Spot

HHWeb Banner - Live + PPL

TMA Offer

₹ 50,000 / Per Exposure

Top Advertisers

Brand - Rapido
Brand - Rapido

Industry - Automobile

Brand - WINZO
Brand - WINZO

Industry - Fantasy Gaming

Brand - Vasy ERP
Brand - Vasy ERP

Industry -IT Services

Brand - toothsi
Brand - toothsi

Industry - Healthcare

Brand - My 11 Circle
Brand - My 11 Circle

Industry - Fantasy Gaming

Brand - Shyam Steel
Brand - Shyam Steel

Industry - Manufacturing

Brand - Zoom Car
Brand - Zoom Car

Industry - Auto

Brand - Greenply
Brand - Greenply

Industry - Interior Infrastructure

Brand - Doller
Brand - Doller

Industry - Textile

Brand- Havmor
Brand- Havmor

FMCG

Confused?
We can help

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The Media Ant

Media Demographics & Analytics

Schedule

Previous Years' Case Study

User Reach & Demographics

User

Previous Season Viewership

In Minutes


Average Time Spend

70

User

Previous Season Reach

In Million


CTV Device

126

HH Device

324

Previous Season User

Premium Audience Share Of IPL

CTV In %

HHWeb In %


Digital

28


IPL On JioCinema Advertising Cost

Advertising Option

TMA Offer

Video

₹ 0.2 Per Impression

Banner

₹ 0.075 Per Impression

Video on Jio Bharat Phone

₹ 20,000 Per Spot

Masthead Banner

₹ 50,00,000 Per Campaign

CTV - Pan India Spot Buy

₹ 6,50,000 Per Spot

CTV - Pan India Squeeze up

₹ 1,50,000 Per Exposure

CTV on Regional Language Feed

₹ 16,250 Per Spot

HHWeb on Language Feed

₹ 40,000 Per Spot

Custom Squeeze Ups

₹ 30,00,000 Per Package

Jio Bharat Partner Packages

₹ 3,00,00,000 Per Package

Feature Packages

₹ 2,15,00,000 Per Package

Scorecard Partner

₹ 15,00,00,000 Per Package

Branded Tabs Package

₹ 10,00,00,000 Per Package

Highlights Partner

₹ 15,00,00,000 Per Package

PPL Partner Packages

₹ 6,00,00,000 Per Package

Spot Rate league Packages

₹ 8,00,000 Per Package

VOD Package

₹ 1,75,00,000 Per Package

CTV Banner - Live + PPL

₹ 37,500 Per Exposure

HHWeb Video - CTL + Live

₹ 8,00,000 Per Spot

CTV Video - Live + PPL + CTL

₹ 1,25,000 Per Spot

HHWeb Banner - Live + PPL

₹ 50,000 Per Exposure

IPL 2024 Advertising on JioCinema

With millions expected to watch, IPL 2024 premieres in JioCinema on March 22, 2024. IPL Advertising boosts visibility and recalls to a wide audience. IPL Ads deliver high impact through consumer engagement and precision retargeting. IPL Advertising is effective for companies to get faster reach and encourage brand growth.



IPL 2024 is expected to bring in 600Mn OTT viewers watching it on JioCinema for free, with no geographical barriers. Premiering for the first time in the JioCinema App, IPL 2024 will help brands tap into a wide market. brands will be able to reach a large-scale audience making IPL 2024 JioCinema, one of the most watched ever.

IPL 2024 is expected to be the biggest coverage for your brand with 12 languages, i.e. English, Bangla, Marathi, Hindi, Bhojpuri, Haryanvi,Punjabi, Gujarati, Kannada, Telugu, Tamil, and Malayalam. IPL 2024 Advertising will target a large-scale audience who speak a specific language. 

IPL 2023 has 60% more watch time per match than IPL 2022 on digital platforms, with some matches reaching 2Cr concurrent viewership. IPL 2024 JioCinema's viewership is turning out to beat Disney+ Hotstar's peak viewership emerging as one of the most sought-after ad spaces with millions of fans tuning in for a never before OTT experience. 

IPL 2024 in JioCinema is also available in CTV, being the new HD TV with the declining use of normal TV. With an expected reach projection from 75 mn to 100mn+ in JioCinema CTV IPL Advertising targets a wide range of audiences using specific marketing strategies. IPL 2024 CTV Advertising is likely to yield 8X results for brands looking to improve their growth. 

IPL advertising on JioCinema will help brands target audiences based on geo clusters, states, devices used, and age groups. Brands will be able to reach premium audiences from different cities using language targeting. IPL has built brands like Dream11, Cred, PhonePe, Swiggy, etc. with the digital-first targeting approach. 

Using smart measurements, you can find how your brand is performing by placing your advertising campaign on IPL 2024 JioCinema. IPL Ads 2024 will help brands create a relevant impact during specific moments as well as using product/brand integration. 

What Are The New Features In JioCinema IPL 2024?

IPL 2024 will entertain the viewers using immersive features that will help improve the overall live experience. With approx. 600+ mn potential users, JioCinema IPL coverage will offer never before seen features on the OTT platform. IPL Advertising will help brands improve their reach, and viewability as well as target the right audience. 

Earning IPL Rights, Jio Cinema is using the latest features while covering the matches. One such feature is the launch of JioCinema Hype Mode in India.

What is Hype Mode in JioCinema App?

Hype Mode in JioCinema will let you access extra features while the viewers are watching the match. Hype Mode will allow viewers to go back in time and rewind the match. It also allows viewers to watch the match from different camera angles placed in various locations across the stadium. Watch More About Hype Mode!

However, Hype Mode in JioCinema is only available during live matches and not for highlights or full-match replays. 

How To Use Hype Mode in JioCinema?

Hype Mode in JioCinema can be used while watching the live match, by making it full-screen. On the screen, you will be able to see Hype Mode on the top left side, clicking on it you will be able to open the menu, in which you will be able to find a tutorial about how to use it in the app. 

In Hype Mode, you get four buttons for different features of it. The first button gives viewers access to match statistics. The second button gives you access to switch between different camera angles. The third button gives viewers access to the best angles of key highlights of the match. The fourth button lets you configure the settings like playback speed and more.

How To Turn On Hype Mode?

During the live match, viewers can opt for Hype Mode In JioCinema by clicking on the toggle. After this, you can see the new features which will pop up on the sides of the screen, while the match plays in the centre.

IPL 2024 Advertising Options on JioCinema App

If you are looking to place ads on IPL 2024, look no further than The Media Ant. We offer you the best advertising options that include various packages and exclusive offers available in IPL Advertising. Some IPL 2024 Advertising Options on Jio Cinema App available are the following:

  • Video Ads: Video Ads will be played for a set duration on the streaming platform and will showcase brand creativity.
  • Banner Ads: Banner Ads will be displayed across the platform while the tournament is streaming.
  • Connected TV: Ads will be displayed across the CTV while the tournament is streaming.

IPL 2024 Advertising Rates

IPL 2024 Jio Cinema Advertisement Cost may vary depending on your ad type. The standard inventory price for IPL 2024 Video Ads is INR 200 per thousand impressions. The minimum billing for the video ads is INR 5 lakhs. The pricing for IPL 2024 Jio Cinema Advertisement is different for various media options and the duration of the ads. These media options will also have various offers and deals available to them.

You can find the ‘Top Choice’ section on IPL 2024 Jio Cinema Advertising has detailed advertising rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on IPL 2024 Jio Cinema. This can be done by saving the media option to the bag and accessing it there. You will find media options on the top from which you can pick the most suitable one for IPL 2024 Ads.

JioCinema IPL 2024 Ads Rates

Jio Cinema IPL 2024 Ads Rates will depend on the media option that the brands will choose. IPL Ads 2024 Rates can vary depending on the duration of ads as well. 

You can also check the best-discounted rate for your selected volume. However, Jio Cinema IPL 2024 Ads Rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, and the campaigns can target a large group of customers.

IPL 2024 JioCinema App Advertising Agency

Looking for IPL 2024 Jio Cinema App Advertising Agency? The Media Ant is India's one of leading IPL 2024 advertising agency with a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best IPL 2024 advertising agency in India. We help advertisers plan IPL 2024 ad campaigns, buy, execute, and monitor your IPL 2024 Ad Campaigns

Our in-house performance team ensures that your connected TV advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns.

As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in IPL 2024 Ads. Get the best rates to place your ad on any digital platform of your choice. 

Our best rates for advertising on IPL 2024 are available on our online monitoring dashboard which will help you to monitor the campaign from your phone. 

You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over , Phone, or email. Contact details are mentioned in the Contact Us section of the website. 

Know more about IPL Advertising

FAQs Related to IPL 2024 Advertising on JioCinema App

Here are some frequently asked questions about IPL Advertising

Why Advertise In IPL 2024 on JioCinema App?

Advertising in IPL 2024 is the best opportunity for both medium and high-budget advertisers for the following reasons:

  1. Low barrier to entry: IPL 2024 Advertising has always been considered a game meant for big-ticket advertisers. However, it’s going to change with IPL 2024 Advertising Rates which allow brands to start advertising at a starting package of INR 5 lakhs.
  2. Flexible Targeting: One of the major advantages that digital platforms offer is the ability to target the audience during a live match. This is something unheard of for other platforms. IPL 2024 Advertisement on digital platforms has an edge when it comes to technical expertise and high reach. IPL 2024 Advertising offers a number of audience targeting filters to select their audience.
  3. Brand association with IPL through IPL 2024 Advertising: IPL Advertising is one of the highest-valued brands in the country and last year it grew by 13.5%. People are emotionally connected to the brand and consider it one of the most premium brands. Apart from this, Advertising in IPL 2024 matches are high-impact platforms where ads can leave a long-lasting effect on the audience’s mind.
  4. Low advertising budget: Sports advertising is widely popular for being a high-impact property. For years, sports advertising has meant television advertising where although reach is high, advertising packages have been exorbitantly high-priced. Digital advertising has disrupted this practice by offering advertising packages at an affordable rate. Now advertisers have more power to decide where and how to advertise. Check out last year’s major sponsors and advertisers in IPL!

How To Advertise During IPL 2024 on JioCinema?

If you want to Advertise in IPL 2024, visit the official website of The Media Ant where you can find all the latest information about advertising offers and media options you can place your ads on IPL 2024. 

We offer you the best-discounted rates in the market for IPL Advertising 2024. Our ads rates for IPL advertisement are the best in the market and can provide brands with large-scale visibility and delivers high impact. 

How Much Does It Cost To Advertise In IPL 2024 on JioCinema App?

IPL 2024 Ads Rates will differ depending on the various media options available and chosen by the advertiser. The brand will be able to choose based on the availability of packages and media options. The price for video ads during IPL 2024 is INR 200 per thousand impressions. The minimum billing for IPL 2024 video ads is INR 5 lakhs.

As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in IPL 2024 Ads. Get the best rates to place your ad on any digital platform of your choice. 

Effectiveness of IPL 2024 Advertising on JioCinema?

IPL 2024 is the biggest cricket event of the year in India but also the most significant opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on digital and TV platforms. Advertising in IPL is undoubtedly going to be one of the major advertising seasons for brands. Want to Advertise on IPL 2024? 

Check the best rates for IPL 2024 Advertisement on the official website of The Media Ant. 

What Is The Reach Of IPL 2024 Ads on JioCinema App?

IPL 2024 Ads have a wide range of reach with millions watching the live stream of the tournament. Having varied media options for advertising in IPL 2024, brands will be able to target a large audience of various demographics. IPL is a live sports tournament that brings together a large crowd who are widely interested in cricket. Advertising on IPL streaming platform, will provide brands with wide visibility and recall as well as providing a good return on investment. Check Out Our ROI Calculator!

How much is the JioCinema ad rates?

JioCinema Ad Rates vary depending on the selected media options that can be chosen by the brands based on their target. 

Ad rates for JioCinema or any other platform may vary depending on various features like the ad format, duration, target audience, etc. JioCinema offers targeted and contextual advertising allowing brands to build awareness among its viewers. 

Does JioCinema have ads?

Yes, JioCinema does have ads on its app and website. Being a streaming platform owned by the Reliance Jio Group, JioCinema offers a wide range of movies, series, live sporting events, etc. JioCinema heavily relies on its advertising as a source of revenue. 

JioCinema has many ads in form of pre-roll, mid-roll and post-roll ads, banner ads, etc. The ads placement and frequency of the ads will depend on the advertisers.