IPL On JioHotstar Advertising Cost
About IPL On JioHotstar Advertising Cost
IPL On JioHotstar Ads help reach more people and target consumers using online channels at every sales funnel stage. IPL On JioHotstar Ads are an innovative way to showcase products/services for brand awareness and boost visibility by engaging customers to drive repeat sales. With monthly active users, IPL On JioHotstar Ads target a large-scale audience using precision retargeting.
Key Insights
Top Choice
Banner
Base Rate
₹ 0.075 Per Impression
Video
Base Rate
₹ 0.25 Per Impression
Squeeze Ups
Base Rate
₹ 4,50,000 Per Exposure
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Media Demographics & Analytics
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IPL On JioHotstar Advertising Cost
Advertising Option | TMA Offer | Place Ads |
|---|---|---|
Banner | ₹ 0.071 Per Impression | Book Ads Now |
Video | ₹ 0.238 Per Impression | Book Ads Now |
Squeeze Ups | ₹ 4,27,500 Per Exposure | Book Ads Now |
Connected TV | ₹ 0.57 Per Impression | Book Ads Now |
Feature Packages | ₹ 29,52,60,000 Per Package | Book Ads Now |
Standard Packages | ₹ 23,75,00,000 Per Package | Book Ads Now |
CTL and PPL Packages | ₹ 12,30,250 Per Package | Book Ads Now |
Other Packages | ₹ 85,50,00,000 Per Package | Book Ads Now |
IPL Ad Budget Calculator
Why Should Brands Advertise on IPL 2026 on JioHotstar?
IPL 2026 on JioHotstar is expected to be the largest digital cricket event in India, with record-breaking viewership across Connected TV, mobile, and regional audiences. With free streaming + 12 languages + national accessibility, brands get unmatched visibility at scale.
Brands should advertise on IPL 2026 on JioHotstar to reach 600M+ viewers, premium CTV audiences, and highly engaged regional users across India.
Here’s why advertisers prioritise IPL on JioHotstar:
Mass India Reach: Over 600+ million digital viewers expected across metros, Tier-1, Tier-2, and rural markets.
Premium CTV Surge: More than 35–40% of the total viewership projected on Connected TVs, giving brands high-impact, TV-like visibility with digital-level precision.
Multi-Language Appeal: Streams across 12 languages help brands target regional markets with hyper-local precision.
High Engagement During Live Moments: Live cricket drives the highest ad recall, with users actively watching instead of passive scrolling.
Brand-Safe Environment: JioHotstar's verified publishers and premium streaming infrastructure create a safe, reliable environment for advertisers.
Pan-India Accessibility: No geo-barriers → brands reach audiences in every Indian city, from metro hubs to emerging Bharat markets.
IPL 2026 offers video, display, in-stream, CTV, and high-impact takeover ad formats suitable for all budgets.
Ad Format | Where It Appears | Why It’s Effective | Best For |
Pre-Roll Ads | Before the live stream begins | High awareness; guaranteed visibility at the start of viewing | All brands looking for top-funnel impact |
Mid-Roll Ads | During breaks, timeouts, and innings transitions | Highest engagement; viewers actively watching during key match moments | National campaigns, high-visibility brands |
CTV Video Ads (Premium) | Full-screen ads on Connected TVs | TV-like impact + premium household reach; unskippable | BFSI, Auto, Consumer Durables, Tech |
L-Band Overlay Ads | Small overlay on match screen | Continuous non-intrusive branding; high recall | FMCG, Retail, E-commerce, Apps |
Branded Slates / Static Screens | Between overs, innings, or interruptions | Strong recall at a cost-efficient rate | Mass branding, tier-2/3 targeting |
In-App Display Banners | Homepage, live-match tiles, app browsing | Targeted discovery via geography, interests, and language | Regional brands, app installs, quick recall |
Skin / Takeover Ads | Full app interface domination | High-impact branding; ideal for launches and bursts | Product launches, festive campaigns, national brands |
Audience Profile for IPL 2026 Streaming on JioHotstar
The IPL 2026 audience on JioHotstar is 600M+, mobile + CTV mixed, male-skewed, youth-heavy, and spread across urban and Bharat markets.
Audience Metric | IPL 2026 Projection |
Total Digital Reach | 600–650 Million Viewers |
Connected TV (CTV) Share | 35–40% |
Mobile Viewership | 60–65% |
Gender Split | 62% Male • 38% Female |
Metro + Tier 1 Cities | 48% |
Tier 2 + Tier 3 + Rural | 52% |
Age 18–34 | 55% |
Age 35–44 | 27% |
Age 45+ | 18% |
Languages Available | 12 (Hindi, English, Tamil, Telugu, Kannada, Malayalam, Bangla, Marathi, Gujarati, Bhojpuri, Punjabi, Haryanvi) |
What are the IPL Advertising Rates in 2026?
IPL 2026 advertising rates on JioHotstar start from approximately ₹180–₹200 CPM for mobile pre-roll and mid-roll inventory, going up to ₹340–₹360 CPM for premium high-demand matches. Standard display and banner ads typically range from ₹75 to ₹150 CPM depending on geo/language targeting. Connected TV (CTV) inventory commands a premium, starting around ₹450–₹500 CPM and reaching ₹650–₹750 CPM for prime matches and playoff days. For fixed 10-second CTV spot buys, brands can expect a range of ₹5–8 lakhs at the low end and ₹8–10 lakhs (or more) for marquee matches, while high-impact formats like app takeovers or skins usually begin at ₹15–20 lakhs and may extend up to ₹35 lakhs depending on frequency and placement depth. These ranges vary by demand, match type, inventory availability, and target audience selections.
IPL Advertising Agency
If you’re planning to advertise during IPL 2026, The Media Ant makes the entire process simple, transparent, and high-impact. With teams across Mumbai, Delhi, and Bangalore, we help brands of all sizes plan, buy, and run IPL campaigns seamlessly on JioHotstar and other digital platforms.
Our performance specialists closely track your Connected TV campaigns to ensure strong delivery and engagement. From creative placements to real-time optimizations, you get complete support and measurable outcomes.
As a leading digital advertising partner, we offer competitive IPL 2026 ad rates and smooth execution—backed by our in-house monitoring tools. You can view the latest rates for IPL advertising directly on our platform and even track your campaign performance from your phone through our live dashboard.
Whether you want high-impact reach, precise audience targeting, or a full-funnel campaign approach, our digital planning tool helps you compare platforms and choose the right mix.
To get started, simply reach out to us via chat, phone, or email—details are available in the Contact Us section on our website.
How Can You Easily Book IPL 2026 Ads Through The Media Ant?
Step 1: Share Your Goals & Budget
Tell us your target audience, objectives, and budget so we can identify the best IPL ad options.
Step 2: Get a Custom IPL Media Plan
We create a tailored plan with recommended formats (CTV, pre-roll, mid-roll, L-band), match selection, reach estimates, and pricing.
Step 3: Confirm Inventory & Final Costs
We check live availability with JioHotstar and share the updated rate card and best-value slots.
Step 4: Submit Your Ad Creatives
Provide your video or display assets — and if needed, we help optimize or design them.
Step 5: Launch & Track Your Campaign
Your ads go live during IPL matches, and we monitor delivery, pacing, and performance in real time.
If you want your brand to stand out during India’s biggest digital sporting event, now is the time to lock in your IPL 2026 advertising strategy. Partnering with The Media Ant gives you access to transparent pricing, dedicated campaign support, and the widest range of JioHotstar IPL ad formats—backed by real-time monitoring and hands-on execution. Whether you're aiming for national visibility or deep regional reach, we’ll help you plan a high-performing campaign that delivers measurable impact. Connect with us today and secure the best IPL 2026 ad spots before premium inventory fills up. Your audience will be watching—make sure your brand is too.
Know more about IPL Advertising
FAQs
1. How much does it cost to advertise during IPL 2026 on JioHotstar?
IPL 2026 ads start from around ₹180–₹200 CPM for mobile and go higher for premium matches and CTV inventory.
2. Is advertising on IPL 2026 expensive?
It depends on format and match type—entry budgets start around ₹5 lakhs, while premium slots cost more.
3. What are the ad options available on JioHotstar for IPL 2026?
Mobile video, CTV video, display banners, app takeovers, regional/language feeds, and moment-based ads.
4. Can I target specific states or languages during IPL 2026?
Yes, JioHotstar supports geo-targeting and 12+ language feeds for region-specific campaigns.
5. Which IPL ad format gives the highest recall?
10–20 second CTV video ads and mid-roll placements usually deliver the highest recall because they appear during peak attention moments on a large screen.
Mobile mid-rolls also perform strongly, but CTV consistently achieves higher brand lift due to long watch time and limited ad clutter.
6. Are CTV ads better than mobile ads during IPL 2026?
For brand building and premium visibility, yes — CTV ads generally outperform mobile ads.
CTV offers:
Large-screen HD impact
Higher-income household reach
Lower distraction and ad-skipping
Better attention and recall
Mobile, however, is better for scale and cost efficiency.
Most brands use a mix of both for best results.
7. Which industries benefit the most from IPL advertising?
Categories that gain the strongest results from IPL include:
Fintech (UPI apps, credit cards, loans)
E-commerce & Quick Commerce
Food delivery & FMCG
Auto & EV brands
OTT, apps, gaming & fantasy sports
BFSI (insurance, investments)
Consumer electronics & smartphones
Any brand targeting mass India or premium CTV audiences tends to benefit from IPL visibility.
