Advertising in Dailyhunt, App
Popular Media

Banner

Per Impression

Card Rate

₹ 0.15

Offer Rate

₹ 0.15
Premium Media

Video

Per Impression

Card Rate

₹ 0.25

Offer Rate

₹ 0.25

App Install

On Request

RoadBlock

Per Day

Card Rate

₹ 1,500,000

Offer Rate

₹ 1,500,000
Other Media

Native Ad

Per Click

Card Rate

₹ 15

Offer Rate

₹ 13
**18% GST is applicable on the above rates

Language

Multiple Languages

Monthly Active Users

215+ MN

Daily Active Users

41+ MN

Category Name

Current Affairs and News

About Dailyhunt App Advertising

Dailyhunt, previously known as Newshunt is an Indian language news application. It facilitates as a news aggregator app which delivers content in 18 different languages. It offers a variety of news including global, business, entertainment, sports,  business, weather, technology and the like. Further, news is customised for every user in terms of preffered languages and topics. Advertising on Dailyhunt presents a unique opportunity to reach the right target audience through a mix of the appropriate ad type, targeting and presentation. Get the best rates for advertising on Dailyhunt with The Media Ant. 

Recognitions for Dailyhunt

  

  • Top 10 Consumer Mobile Apps in India - Nielsen Consumer Rankings
  • World Class app from Indian App Developer - Next Big What 
  • Winner Billionth Award for News & Journalism
  • Winner GSMA Mobile Award for Best Mobile Publishing Product 
  • Must Have App - Live Mint

Key Differentiators - Why Advertise on Dailyhunt


Dailyhunt is a news aggregator app that experiences a highly engaged audience, gathering about 30 minutes of read time per day. Dailyhunt crosses ​3.7bn minutes of read time every year, globally. Further, Dailyhunt's content is available in 14 different regional languages including Gujarati, Hindi, Nepali, Telugu, Kannada and the like. This diversity of content on Dailyhunt has made Dailyhunt a market leader in Tier 2 and Tier 3 cities. Lastly, Dailyhunt garners a high amount of traffic from Millennials i.e. between the age of 25-34. Since this age group has a high buying power, Dailyhunt becomes the perfect platform to target them. 

Reach Figures for Dailyhunt

Consumption Patterns on Dailyhunt


Device Split
Time SpentSplit
Mobile80%
Dekstop20%
Gender Split
GenderSplit
Male80%
Female20%
City Wise Reach Data


New Delhi1678100
Bangalore1094276
Chennai951022
Mumbai1579108
Pune1380412
Hyderabad1366380
Kolkata886312
Ahmedabad774494
Jaipur816972
Chandigarh111294

Targeting Options on Dailyhunt


Dailyhunt offers a variety of targeting options which help in reaching the right target audience for the advertiser. These advertising options include the following - 

1. Geography Targeting - Dailyhunt offers geography based targeting where advertisers can target at a state, city level and pincode level.

2. Keyword Targeting - Also known as contextual targeting, ads can displayed as per the type of content chosen by the advertiser. 

3.  Weather Targeting - Dailyhunt has powered up with Accuweather to provide targeting options on the basis of weather. This provides a unique opportunity for advertisers to customize their messaging on the basis of the weather.

4. Genre and Topic level Targeting - This includes picking sections, newspapers and various genres of news such as business, finance, technology and the like. 

5. Language Targeting - Dailyhunt offers it's content is 14 different languages. Ads can be targeted to any of these languages. 

6. Gender Targeting - Male and Female audience can be targeted with ads.

7. Age Targeting - Advertisers can choose the age group of the audience they want to target. 

8. Retargeting - This is when ads are displayed on the basis of previous interactions with the advertisement. 

Case Study

Dabur Shilajit - Using Vernacular to change perceptions


Other Case Studies

Types of Banners

Standard Banner – Standard banners are run on site banners which appear in various sections of the Dailyhunt app. These banners can be accompanied by a Call-To-Action Button. Standard Banners drive an average CTR (Click Through Rate) of 0.5%-0.7%

Oreo Banner – Oreo Banners are full screen banners where in one portion of the ad is a static image and the other portion is a video. These banners are great for engagement. Videos are supported through Youtube links. Oreo Banners invite average CTR of 0.5%-0.7%

Interstitial Banner Interstitial Banners also cover the entire screen. These ads are placed when the user is scrolling between stories. These are high impact banners that drive 0.5%-1% CTR.

Masthead Banner – Story Page – These banners are placed just under the header image for each story. Avg CTR for this banner is between 0.3%-0.7%.

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Placement Page, Dimension, Pricing Unit, Campaign Duration and Campaign Start Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionLeaderboard/ Medium Rectangle Banner/ Interstitial Banner
Placement PageRun On Site/ Home Page/ Inside Page
Dimension300 x 250/ 120 x 600/ 728 x 90
Pricing UnitCost Per Thousand Impressions/ Fixed Pricing/ Cost Per View
Campaign Duration1 Day/ 10 days/ 30 days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

When the campaign is live, you will get a screenshot of the ad within 24 hours.

After the completion of campaign, an Excel Report will be shared to the client.

The Media Ant’s Guide to Ad Sizes

Dailyhunt on Social Media

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Media Kit

Dailyhunt, App App advertising is utilized by variety of brands to reach out to their target audience. Grow your business with advertising across the India's best app. Promote your business on the apps that delight people every day. Ads run seamlessly in all the smart phones across India. You can explore Dailyhunt, App In App advertising rates, different types of media options and advertising cost in Media Options and Pricing tab.

Whether it's an in app promotion, display marketing, or branded challenges Dailyhunt, App Mobile App branding offer you the opportunity to speak to a young and involved target group and present your brand in a unique environment. With Dailyhunt, App Mobile App creative advertising campaigns, you will achieve your business goals quickly and easily.

Apps are increasingly always on, collecting valuable information such as location, communications records, social circles, and browsing preferences. In many ways, this information is the lifeblood of the mobile app ecosystem: not only can it be coalesced to deliver incredibly informative, relevant, and delightful experiences for mobile users, but it can provide value to mobile advertisers to help fuel their brand.

How The Media Ant Can Help You

The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted digital media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. We help you to get better ROI and scalability to make your campaign a complete success.

Question:

How long will it take for my ad to go live?

Answer:

Once the campaign is confirmed, it may take up to 48 hours for the ad to go live. 


Question:

What is the difference between CPM and CPC pricing?

Answer:

CPM stands for Cost per mille viz. Cost per Thousand Impression. You pay when your ad is shown 1000 times. 

CPC stands for Cost per Click. You pay when someone clicks on your ad.


Question:

Can the impressions be distributed equally across he campaign?

Answer:

Daily impression delivery doesn’t remain constant but can fluctuate by up to 200%.


Question:

Can there be a difference between number of clicks reported by the publisher to clicks being shown in my Google analytics?

Answer:

The clicks shown on the report may not match the actual visits (as per your analytics) to the website as there is usually a significant click to drop off rate. Every click recorded by the advertiser's dashboard does not end up on the landing page which causes this discrepancy.

You can click here to understand in detail the tech reason for the discrepancy in these two numbers. 


Question:

Is there a chance that my ad can get paused in the middle of a campaign?

Answer:

Yes. All platforms prioritize Roadblocks over ROS ads and hence in case of such a premium booking, the delivery of your ad will be paused, and the campaign might need to be extended.


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