Advertising in Star Bharat (Previously Life OK)
Popular Options

Video Ad

Per Second

Card Rate

₹ 4,435

Offer Rate

₹ 3,000
Other Options
Teleshopping Options

Teleshopping Options

Per 30 Minutes Slot

Card Rate

₹ 96,000

Offer Rate

₹ 80,000


Per Week

Card Rate

₹ 2,59,350

Offer Rate

₹ 2,20,500
**18% GST is applicable on the above rates





Weekly Viewers (000s)


List of Program(s) -
Savdhaan India : India Fights Back
Saam Daam Dand Bhed
Kya Haal, Mr. Paanchal?
Nimki Mukhiya
Jai Kanhaiya Lal Ki
Mayavi Maling
Jiji Maa

About Star Bharat (Previously Life OK) Television Advertising

Star Bharat is a Hindi TV Channel in Entertainment Genre. Star Bharat is a product of the re-branding  of the popular entertainment channel, Life OK. Get Discounted Price, Reach and list of popular programs for Star Bharat at The Media Ant

What's New on Star!

Star has come up with integrative ways to advertise on their channels. The USP here is we can work around a client, their idea and budget to create something customized that works for them perfectly. 

Click here to know more! 

Facts and Figures

Audience Profiles and Viewership Statistics Data is provided by BARC every week for a fee. To avail this information, please write to

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date. 
In case you need any help with planning, please write to

VariablesSample Variable Selections
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

The precise spot timings of the Advertisement will be sent to the client for verification.

Why Advertising In Star Bharat (Previously Life OK) Works

Star Bharat (Previously Life OK) is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Star Bharat (Previously Life OK) Television stands head and shoulders above other media in driving business results.

Star Bharat (Previously Life OK) Advertising Has Unbeatable Scale And Reach

Star Bharat (Previously Life OK) is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Star Bharat (Previously Life OK) Ads Are Vital For Long-Term Success

Star Bharat (Previously Life OK) advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Star Bharat (Previously Life OK) channel's power. The effects of Star Bharat (Previously Life OK) Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Star Bharat (Previously Life OK) Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Star Bharat (Previously Life OK) Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Star Bharat (Previously Life OK) channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Star Bharat (Previously Life OK) Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!


For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000