Advertising in Colors
Weekly Viewers (000s)
Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes.
Shows like Naagin 3, Bigg Boss and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.
One can advertise either on the All- India Feed of Colors TV or in the regional feed of Colors TV for a geo-targeted approach towards advertising.
In order to view Colors TV channel online, please click on the link provided below:
Link to Colors TV Channel
|Dairy Milk||Food and Beverages|
Colors TV Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Colors TV. This is mainly due to the audience profile of the channel and the reach Colors TV has across the country.
Step 1: In the Media Options and Pricing Tab, Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Region||All India/ Delhi/ Mumbai|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
|Video Format||MPEG-2 or .MOV|
|Frame Rate||25 frames per second|
|Aspect Ratio||4:3 or 16:9|
A Telecast Certificate is generated on the Letter Head of Colors TV (Viacom 18) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine the ad-rates?
A. The rates vary with the following factors-
Q: What are Aston bands? How will they add value to my brand?
Q: What is Mixed Time Band?
A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel.
A. The lead time for advertising on Colors TV is 2-days.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
Colors Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general Colors channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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