Media Ant

Advertising in Colors

Popular Options

Video Ad

Card Rate

₹ 6,187

Offer Rate

₹ 4,950

Premium Options

Aston Band

Card Rate

₹ 60,000

Offer Rate

₹ 47,500

Other Media

Teleshopping Options

Teleshopping Options

Card Rate

₹ 103,806

Offer Rate

₹ 88,235

Other Options

Packages

Packages

Card Rate

₹ 400,000

Offer Rate

₹ 346,500
**18% GST is applicable on the above rates

Language

Genre

Weekly Viewers (000s)
('000)

Teleshopping Options

About Colors Advertising

Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes.

Shows like Naagin 3, Bigg Boss and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.

View Media

In order to view Colors TV channel online, please click on the link provided below:
Link to Colors TV Channel

Facts and Figures of Colors TV

  • Colors TV has a viewership of 387909(in '000s) making it the number 1 channel in the Hindi-Entertainment genre in the urban market. 
  • ​Colors TV has a viewership share of 12% among the top 5 Hindi-Entertainment Channels in the urban market.

List of Programmes on Colors TV

ProgrammesTelecast Time
Savitri Devi College & Hospital7:00 AM
Teleslot7:30 AM
Roop - Mard Ka Naya Swaroop8:00 AM
Bepanaah8:30 AM
Dance Deewane9:00 AM
Silsila Badalte Rishton Ka10:00 AM
Shakti Astitva Ke Ehsaas Ki10:30 AM
Udaan11:00 AM
Tu Aashiqui11:30 AM
Silsila Badalte Rishton Ka12:00 PM
Kasam12:30 PM
Bepanaah1:00 PM
Roop - Mard Ka Naya Swaroop1:30 PM
Ishq Mein Marjawan2:00 PM
Silsila Badalte Rishton Ka2:30 PM
Naagin 33:00 PM
Kaun Hai ?4:00 PM
Shakti Astitva Ke Ehsaas Ki5:00 PM
Udaan5:30 PM
Kasam6:00 PM
Savitri Devi College & Hospital6:30 PM
Tu Aashiqui7:00 PM
Ishq Mein Marjawan7:30 PM
Shakti Astitva Ke Ehsaas Ki8:00 PM
Udaan8:30 PM
Roop - Mard Ka Naya Swaroop9:00 PM
Bepanaah9:30 PM
Silsila Badalte Rishton Ka10:00 PM
Dev210:30 PM
Kaun Hai ?11:00 PM
Mahakali Anth Hi Aarambh Hai7:00 PM (Weekends)
Dance Deewane9:00 PM (Weekends)

Who should advertise on Colors TV?

Past Advertisers

AdvertiserCategory
OdonilFMCG
Dairy MilkFood and Beverages
PatanjaliFMCG
ToyotaAutomobile
Surf ExcelFMCG

Colors TV Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Colors TV. This is mainly due to the audience profile of the channel and the reach Colors TV has across the country.

Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment


What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of Colors TV (Viacom 18) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.


Similar Media

In addition to Colors TV, you can explore the following options:

Star Plus

Zee TV

Star Bharat

Other Hindi Entertainment Channels

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows like Bigg Boss.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Colors TV. The rates are based on the time band you choose.

Q: What are Aston bands? How will they add value to my brand?

  • Aston Bands-It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme watched by millions.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel. 


Q: What is the lead time for advertising on Colors TV?

A. The lead time for advertising on Colors TV is 2-days.

Why Advertising In Colors Works

Colors is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Colors Television stands head and shoulders above other media in driving business results.

Colors Advertising Has Unbeatable Scale And Reach

Colors is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Colors Ads Are Vital For Long-Term Success

Colors advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Colors channel's power. The effects of Colors Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Colors Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Colors Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Colors channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Colors Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!