Advertising in Colors
Popular Options

Video Ad

Per Second

Card Rate

₹ 9,500

Offer Rate

₹ 8,000
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 60,000

Offer Rate

₹ 47,500
Other Options
Teleshopping Options

Teleshopping Options

Per 30 Minutes Slot

Card Rate

₹ 34,000

Offer Rate

₹ 29,500
**18% GST is applicable on the above rates

Language

Hindi

Genre

Entertainment

Minimum Billing

300000

Weekly Viewers (000s)
('000)

143,758

Teleshopping Options

Yes

About Advertising in Colors

Summary in 60 words

Colors TV is Viacom 18’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Shows like Naagin 3, Bigg Boss, and Dance Deewane have brought Colors TV to the top in terms of the highest viewership among other Hindi channels of the same category in the urban market. Colors TV was launched in 2008 and is the top Hindi-entertainment channel today.

Note: A client cannot target specific time bands on the Colors SD channel, they have to take both 8:00-18:00 & 18:00-24:00. Targeting specific shows (For example- Bigg Boss) is possible.

Rates for Advertising in Colors

You will get the rate for advertising in Colors in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Colors is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Colors will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Colors varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in Colors and Super Prime Time in Colors is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in Colors

Media Agency can play a critical role if you are planning to advertise in Colors. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in Colors is right for your brand. The agency uses BARC data to decide the TG and Colors viewer profile matches. Once you have decided to go ahead with advertising in Colors, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Colors. The last role of the TV ad buying agency is to ensure that the ad is played on Colors and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on Colors provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Colors

The rate to advertise in Colors is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in Colors a critical part of any Television campaign. Colors advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. Colors has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. Colors is also supported through its online portal Colors Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in Colors at the lowest rate.

View Media Online

Before you reach out to an agency to get the best rate to advertise on Colors, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on Colors as the advertising rate on Colors like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here

How does Advertising in Colors works

Ads in Colors are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on Colors are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works
  • Rates depend on the creative length, time band selected and duration of the campaign
  • ​Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning

Features of Colors

List of programmes to advertise in Colors

Find below the list of popular shows and programmes for Colors. In case you are looking to advertise on Colors, you can use this table to select the right time slot. Please note that the ad rate for Colors will vary with the programme. The media agency that you are working with to place your ads in Colors, will be able to select the right programme and time band basis your target group and the budget.

Show Details
S.No.Shows
1Pavitra Bhagya
2Barrister Babu
3Khatron Ke Khiladi
4Naati Pinky Ki Lambi Love Story
5Naagin
6Shubhaarambh
7Vidya
8Choti Sarrdaarni
9Shrimad Bhagwat Mahapuran
10Shani
11Shakti
12Gathbandhan
13Big Boss
Who should advertise in Colors

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in Colors can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use Colors advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on Colors are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

List of Past Advertisers
AdvertiserCategory
Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
VivoElectronics
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
SoomzoneE-Commerce
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare
Factors
S. No.FactorsApplicability
1FrequencyYes
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceYes
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

Facts and Figures to help Advertise in Colors

Reach
S. NoTop CitiesWeekly Impressions
1Mumbai
2Delhi NCR
3Kolkata
4Chennai
5Bangalore
6Pune
7Hyderabad
8Ahmedabad
9Kanpur
10Jaipur

Execution Details

Execution steps/Execution Process Flow

To advertise in Colors you can follow the following steps

1. Get rates for advertising in Colors on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. Colors offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on Colors and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on Colors

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on Colors.

AttributesOptions
Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day3/4/5
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy
Guidelines for Artwork
ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz
Proof of Execution
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!

Why Advertising In Colors Works

Colors is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Colors Television stands head and shoulders above other media in driving business results.

Colors Advertising Has Unbeatable Scale And Reach

Colors is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Colors Ads Are Vital For Long-Term Success

Colors advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Colors channel's power. The effects of Colors Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Colors Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Colors Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Colors channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Colors Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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