Media Ant

Advertising in Colors

Popular Options

Video Ad

Video Ad

Card Rate

₹ 5,772

Offer Rate

₹ 4,950

Premium Options

Aston Band

Card Rate

₹ 60,000

Offer Rate

₹ 47,500

Other Media

Teleshopping Options

Teleshopping Options

Card Rate

₹ 103,806

Offer Rate

₹ 88,235


Card Rate

₹ 400,000

Offer Rate

₹ 346,500
**18% GST is applicable on the above rates



Minimum Billing

Weekly Viewers (000s)

Teleshopping Options

List of Program(s) -

About Colors Advertising

Colors is a Hindi Entertainment TV Channel. It broadcasts very popular programs like "Big Boss" and "Comedy Nights Bachao". Colors is owned and operated by Viacom 18.  Get Discounted Price, Reach and list of popular programs for Colors at The Media Ant.

Get rate to advertise in Colors TV on this page. Colors TV ad rates are available for placing your ads in prime time as well as non prime time. Advertising rates for Colors TV channel depends of two major factors namely Reach also known as Viewership and the time band when ad plays. You can use the advanced pricing filter to check the rates for various time bands. Popular advertising options on Colors TV channel are video ads, aston bands, scrollers and L Bands. Advertising rates for all these media options is available in detail.

The Media Ant is agency that can provide best plan, flawless execution and discounted rate for advertising in Colors TV Channel. You can contact us for a free media plan on Colors TV Channel.

Facts and Figures

Audience Profiles and Viewership Statistics Data is provided by BARC every week for a fee. To avail this information, please write to

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date. 

In case you need any help with planning, please write to

VariablesSample Variable Selections
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

The precise spot timings of the Advertisement will be sent to the client for verification.

Why Advertising In Colors Works

Colors is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Colors Television stands head and shoulders above other media in driving business results.

Colors Advertising Has Unbeatable Scale And Reach

Colors is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Colors Ads Are Vital For Long-Term Success

Colors advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Colors channel's power. The effects of Colors Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Colors Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Colors Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Colors channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Colors Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

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