Advertising in CNN News 18
Per Aston Band
Current Affairs and News
Weekly Viewers (000s)
CNN News 18 is Network 18’s English News channel that covers both national and international news. CNN News 18 was launched in 2005 and is one of the leading English-News channel today. CNN News 18 is one of the top 5 English News channels according to the BARC viewership data.
In order to view CNN News 18 channel online, please click on the link provided below:
CNN News 18 has a viewership share of 15% among the top 5 English News Channels.
Organisations in the B2B and B2C sectors, E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on CNN News 18. This is mainly due to the audience profile of the channel and the reach CNN News 18 has across the country.
Step 1: Select the Media Option, Ad length, Time Band, Number of Ads per day, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
|Video Format||MPEG-2 or .MOV|
|Frame Rate||25 frames per second|
|Aspect Ratio||4:3 or 16:9|
A Telecast Certificate is generated on the Letter Head of CNN News 18 (Network 18) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Q: What is FCT?
A.FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine ad rates?
A. The rates vary with the following factors-
Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?
Q: What is Mixed Time Band?
A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.
Q: What is the lead time for advertising on CNN News 18?
A. The lead time for advertising on CNN News 18 is 1-day.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
CNN News 18 Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general CNN News 18 channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000