Football Advertising

It isn’t a secret that brands are quick enough to jump into the football advertising bandwagon, which is due to the steady growth of football amongst the Indian audience and the power to spread messages on a huge scale. This is something that’s becoming difficult due to changing consumer habits and new technologies.

What is Football Advertising?

Football as a sport has recently gained momentum in the last few years and more and more youngsters are developing their interest in the sports. Brands too are aware of the phenomenon and trend because of which football advertising is getting massive popularity amongst advertisers. 

A big reason for this is the outstanding success of FIFA 2022, as per Broadcasters Audience Research Council (BARC) India data, the first 19 matches of the tournament have reached 31 million TV viewers in the country.

With the gaining popularity of football in the field of sports, brands too left no stones unturned to engage with football events. Our country has been dominated by cricket for years now, however the scenario is changing slowly and the success of FIFA 2022 Qatar is a prime example of this. 

Football advertising is when brands use football games and events to advertise their product or service. These advertising campaigns may range from digital to TV, from video ads to sponsorships and choices are unlimited. 

But this cannot be the only reason for brands evangelists to aggressively vouch to get their space in the marketing battleground. As a die-hard football fan has myriad reasons to support their favourite team, advertisers too have innumerable reasons to go for sports marketing.

Why Go For Soccer Ads?

Highly engaged audience: Football matches are not only a source of entertainment but major events that attract a lot of news and discussions.

It’s like an edge-of-the-seat thriller where each and every action can lead to a different outcome. Hence, it commands the highest level of attention by the viewers who don’t even change channels or swap the screens during commercial breaks which are much shorter too.

Strong emotional connect: Football is not only a source of entertainment but a demonstration of action, skill, group dynamics, leadership, entertainment as well as pride (team/state/national level).

The motive to watch football matches might vary for the football audience from team pride to following a particular sports player, but the emotions are strong and everything that happens during a match leaves a deep and long-lasting impact on the audience mind including which brands were associated with the match.

Positive association with brands: Football is often associated with several positive emotions- patriotism, a bias for action, brotherhood, transparency, fair play, etc. When a brand associates itself with sports, in the audience’s minds, similar associations are formed with the brands too.

Types of Football Ads

Television: Football advertising on television is a great opportunity for brands to reach out to audiences on a mass scale. TV can help you spread your message to a wider audience due to the co-viewing nature of the medium. Sports on TV is an emotion, be it watching it with your family, friends or in a public space. Even after the advent of digital, when it comes to watching football the die-hard football enthusiasts prefer watching it on TV to get the real life experience of every moment of the match. 

Digital: Online streaming of live football matches has changed the entire sports-watching dynamics, and brands too are tapping into football advertising on digital due to its cost-effective nature. Not just the cost, but the myriad features that digital advertising on football matches are providing is unprecedented. OTT platforms are now coming up with new features to view sports on digital platforms which is attracting a lot of viewers. 

Sponsorships: One of the biggest advantages of such sponsorship packages is that brands often get access to the players for brand endorsements and in such cases, brands should also consider maximizing their reach through advertising.

Football Advertising Rates

The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated football advertising rates before booking your campaign. 

To find the updated sports advertising rates, please click on the media card on the page, visit the particular Gaming and Sports advertising option, in this case football advertising and look for the latest football advertising rates and continue your journey with The Media Ant by adding the media option to the bag.

Examples of Advertising in Football Events

Budweiser India

Budweiser India partnered with four well-known personalities for its FIFA World Cup campaign. Siddhant Chaturvedi, Masaba Gupta, Santanu Hazarika, and Kiss Nuka joined forces to celebrate the collective passion and essence of Budweiser and football. Together, they delivered a powerful rallying cry, "The World Is Yours To Take," which unites people regardless of borders.

In a unique approach, these four celebrities shared their personal journeys to success, delving into the challenges, hardships, triumphs, and the overwhelming anticipation one experiences before a significant moment, much like a footballer walking from the tunnel onto the field.

Cadbury 5 Star 

Mondelez India's chocolate brand, Cadbury 5 Star, has returned with the second phase of its '5 Stars Everywhere!' campaign. As part of this campaign, the brand has made a significant change to its packaging by featuring a logo consisting of just five stars in green color.

In an exciting collaboration, viewers of the FIFA World Cup will be able to spot the Cadbury 5 Star logo on the jerseys of the Brazilian team. The jerseys proudly display five stars above the country's crest, symbolizing and commemorating their five World Cup victories.

Football Advertising Agency

There are no cogent reasons why anyone would miss out on football advertising. The Media Ant is a sports advertising agency that specialises in negotiating the best prices with media vendors and providing brands with end-to-end ad solutions.

For your convenience, our special discounted rates are shown on our website page alongside the rack rates. You can visit The Media Ant to get a better understanding of sports advertising costs and the media options available. 

You may rest easy knowing your advertising strategy is in capable hands and put more of your attention on other facets of your company. We are aware that managing a business is difficult enough without having to worry about the erratic trends in marketing.

As a sports advertising company we can help brands with providing the best rates and help them in planning and execution of their sports marketing campaigns. 

So if you are looking for the best sports advertising agency, we are your one stop destination to fulfill all your advertising needs. All you need to do is visit our website and look out for advertising in various sports events and channels. 

FAQs Related to Football Advertising

How do football advertisements work?

While advertising on football events, the advertiser is spoiled with choices, from advertising on traditional media like TV to digital mammoth like OTT, brands can opt for anything. The ad options on digital ranges from video ads, banner ads and ads on special moments. Advertisers can also go for sponsorships for greater impact. 

How does virtual advertising work in football?

Online streaming of live football matches has changed the entire sports-watching dynamics, and brands too are tapping into football advertising on digital due to its cost-effective nature. Not just the cost, but the myriad features that digital advertising on football matches are providing is unprecedented. OTT platforms are now coming up with new features to view sports on digital platforms which is attracting a lot of viewers. 

How many ads are in a football game?

A football game lasts for 90 minutes including extra time, with a 15 minutes half time when the advertisements come. However, the half time is enough to give your brand the impact you are looking for. The half time generally consists of the match analysis due to which audiences prefer paying close attention. 

Why is marketing important in football?

If your brand is looking to gain awareness and grab the attention of audiences, football advertising can be the best opportunity to advertise in. From a loyal audience base to larger than life impact advertising in football events can be a big bet for brands to tap into.