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Hello FM Advertising

Hello FM advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Hello FM, and one that isn’t really exploited by many advertisers. Book Hello FM ads online today.

Hello 106.4 FM started in 2006 broadcasting from Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Thoothukudi and to the union territory of Puducherry. Advertisers can place their ads in some of its most notable programmes such as Non-stop Music, Hello Thamizhaa, Chumma and Touring Talkies. Advertisers can also get RJ Mentions from main RJs such as Three Musketeers, Balaji, Saha, Kay Kay and Suresh. Hello FM advertising would cover over half the population of Tamil Nadu. With a target numbes of over 30 million listeners, Hello FM is one of the best stations to reach out to the Tamil speaking peoples across the state. Advertising to the loyal listeners of Hello FM helps advertisers spread their brand message to 7 major cities in Tamil Nadu.

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About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading 106.4 Hello FM Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts

Options in 106.4 Hello FM Advertising

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 106.4 Hello FM Advertising rates are further classified on the following basis:

  • Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 106.4 Hello FM Advertising rates are usually higher than the other slots.
  • Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 106.4 Hello FM Advertising cost is usually the lowest.
  • RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. 106.4 Hello FM Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Pricing Details of 106.4 Hello FM Advertising

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other details of Hello FM Advertising

Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final 106.4 Hello FM Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

106.4 Hello FM Advertising Rates for 2023

106.4 Hello FM Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.

106.4 Hello FM Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals

How much does it cost to advertise on Hello FM

Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.

Advantages of Hello FM Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

Other advantages are mentioned below:

• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

Ad Slots Details of Hello 106.4 FM

 Ad TimeAd Option Ad Type  Description
07:00 AM – 11:00 AM Prime Time  Morning Drive It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.
11:00 AM – 05:00 PM  Non Prime Time MiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part. 
05:00 PM – 10:00 PM Prime Time Evening Drive Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive. 
07:00 AM – 11:00 AM,
11:00 AM – 05:00 PM,
05:00 PM – 10:00 PM 
 Mixed Time or RODPAll Day The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate. 

FAQs Related to Hello FM Advertising

1) Who is the target audience of Hello FM?

Hello FM is a Tamil-language radio station broadcasting from Tamil Nadu, India. Its primary audience is Tamil Nadu's youth and young adults who are interested in music, entertainment, and current culture. The station's programming is tailored to this group, with a concentration on popular music, celebrity interviews, and other programming that represents the interests and lifestyle of Tamil Nadu's young people.

2) How can I book Hello FM advertisements in big cities in cheaper rates?

To book Hello FM commercials in major cities at a lower cost, explore the following options:

If you want to advertise on Hello FM in numerous cities, you may negotiate a bulk discount. Advertisers that book bulk advertisements sometimes get higher prices than those who purchase individual ads.

Non-prime time slots are typically less expensive than prime time periods. You can save money by booking non-prime slots. Non-prime slots might be early morning or late-night periods that have fewer listeners but are still successful in reaching your target demographic. Advertisers can benefit from savings and special packages.

Hello FM advertising services are available through a number of online booking channels. These services allow you to compare prices and book ads in numerous cities at the same time. Advertisers may also be offered discounts and customized packages.

By planning ahead of time, you may take advantage of early bird discounts and other promotional offers. This might assist you in obtaining lower rates and saving money on your advertising budget.

To acquire better prices, you can bargain with the Hello FM sales team. You may be able to obtain discounts or other special incentives if you are a frequent advertiser.

3) What is the cost of advertising in Hello FM?

Advertising in a 10-second commercial can cost as low as Rs. 300 or as much as Rs. 1500, depending on the size of the audience, location, and time of day. The bulk of advertising spaces cost between Rs. 300 and Rs. 3000.

4) Why advertise on Hello FM?

Hello FM, with its distinctive and inventive programming, has a large number of dedicated listeners, and so advertising on this medium provides the company with a steady and regular audience, with whom interacting may be incredibly useful for any business.

Hello FM's listenership is made up of people of all ages, companies may reach out to people of all ages through this platform. Hello FM runs through separate channels in ten cities, allowing a business to target a specific area through this station.

Radio Ad Examples:

Hello FM Advertising