Hello FM Advertising

Hello FM advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for Hello FM, and one that isn’t really exploited by many advertisers. Book Hello FM ads online today.

Hello 106.4 FM started in 2006 broadcasting from Chennai, Coimbatore, Madurai, Trichy, Tirunelveli, Thoothukudi and to the union territory of Puducherry. Advertisers can place their ads in some of its most notable programmes such as Non-stop Music, Hello Thamizhaa, Chumma and Touring Talkies. Advertisers can also get RJ Mentions from main RJs such as Three Musketeers, Balaji, Saha, Kay Kay and Suresh. Hello FM advertising would cover over half the population of Tamil Nadu. With a target numbes of over 30 million listeners, Hello FM is one of the best stations to reach out to the Tamil speaking peoples across the state. Advertising to the loyal listeners of Hello FM helps advertisers spread their brand message to 7 major cities in Tamil Nadu.

Hello FM Advertising Rates

Hello FM advertising rates start as low as ₹250 and can go up to ₹2,000 per 10 seconds, based on the city and time slot selected. This makes Hello FM one of the most cost-effective options for radio advertising in Tamil Nadu, especially for local businesses aiming to reach Tamil-speaking audiences. In smaller cities and non-prime hours, advertisers can get slots for just ₹250 per 10-second ad, while in bigger cities like Chennai or Coimbatore during peak hours, the cost may rise to ₹2,000. With a strong regional presence and culturally resonant content, Hello FM radio ads offer a great return on investment. Ad rates can vary depending on the ad duration, time band, and campaign frequency. For the most competitive radio ad rates and tailored packages, reach out to The Media Ant, a trusted Radio ad agency that helps you maximize your media spend.

Types of Ads in Hello FM 

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and 106.4 Hello FM Advertising rates are further classified on the following basis:

• Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. 106.4 Hello FM Advertising rates are usually higher than the other slots.
• Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. 106.4 Hello FM Advertising cost is usually the lowest.
• RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. 106.4 Hello FM Advertising rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.

Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Advertise in Hello FM with The Media Ant

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day.

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final 106.4 Hello FM Advertising rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!

Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV

Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.

Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion

Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.

RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.

If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.

Advantages of Hello FM Advertising

Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.

• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.

Top Radio Advertising Agency

Looking to advertise on radio without the hassle? We’ve got you covered. As India’s first radio advertising agency to offer discounted rates upfront without asking unnecessary questions or forcing you to sign up, we’re here to make radio advertising easy and affordable.
Whether you're targeting a specific city or planning a multi-city campaign, we offer the best rates for Hello FM and other top radio stations across India. Our aim is simple — to keep your total advertising cost low while delivering high-impact campaigns. At The Media Ant, we are experts in radio advertising. With years of experience and strong partnerships with all major radio networks, we help brands of all sizes connect with their audience through effective radio campaigns. From selecting the right time slots to crafting compelling ad scripts, our team ensures your message is heard loud and clear. Want to know more about placing ads on radio? Get in touch with us today — no strings attached.

Ad Slots Details of Hello 106.4 FM