Media Ant
Advertising in Red FM - Mumbai
Popular Options

Jingle

Per Second

Card Rate

₹ 218

Offer Rate

₹ 128
Premium Options

RJ Mentions

Per Mention

Card Rate

₹ 8,000

Offer Rate

₹ 6,000

Contest

Per Contest

Card Rate

₹ 6,000

Offer Rate

₹ 5,000

Sponsorship Tags

Per Mention

Card Rate

₹ 2,400

Offer Rate

₹ 1,000
Other Options
Studio Shift

Studio Shift

Per Show

Card Rate

₹ 1,569,600

Offer Rate

₹ 720,000

Time Check

Per Mention

Card Rate

₹ 3,000

Offer Rate

₹ 1,900
Roadblock

Roadblock

Per Hour

Card Rate

₹ 523,200

Offer Rate

₹ 240,000
Packages

Packages

Per Week

Card Rate

₹ 15,260

Offer Rate

₹ 8,781
**18% GST is applicable on the above rates

Language

Hindi

Radio Frequency

93.5

City

Mumbai

T M A Ranking

1

Top RJs and Shows
RJ Rishi Kapoor

RJ Rishi Kapoor

Mumbai Local

Rj Abhimanyu

Rj Abhimanyu

Naughty Nights

RJ J Man

RJ J Man

J - Man Ka Show

RJ Malishka

RJ Malishka

Star Satak

Morning No.1

Rj Akriti

Rj Akriti

Channel No. 935

About Red FM 93.5, Mumbai Advertising

Red FM 93.5, Mumbai is one of the radio station of Red FM network owned by Sun Group. Red FM 93.5, Mumbai plays Hindi & Bollywood songs. By advertising on Red FM 93.5, Mumbai, brands can reach out to the Hindi music listeners of the city. Red FM 93.5 was launched in the year 2002.


View Media
To hear one of the recordings of a show aired on Red FM 93.5 Mumbai, please click on the link provided below:

Link to a show aired on Red FM 93.5 Mumbai

Facts and Figures of Red FM 93.5

Some of the facts and figures on Red FM 93.5, Mumbai is provided below:

  • Listenership share of Red FM 93.5 in Mumbai as Per IRS - 19,21,000 Listeners
  • Among 14 other radio stations in Mumbai, Red FM 93.5 is ranked as 5th in terms of advertising popularity.

Red FM 93.5, Mumbai runs below mentioned programme in a day:
Programme NameRJsTimings
Morning No.1Rj Malishka7 AM - 12 PM, Mon - Fri
J Man Ka ShowRj J Man3 PM - 5 PM, Mon - Sat
Mumbai LocalRj Rishi Kapoor5 PM - 9 PM, Mon - Sat
Naughty NightsRj Abhimanyu9 Pm - 12 AM, Mon - Sat
Sunday Star SattackRj Malishka2 PM - 5 PM, Sun

Who should advertise on Red FM 93.5

On Red FM 93.5 Mumbai, some of the brands who have advertised earlier are shown below:
Client NameCategory
M-Fine, Practo, HelerHeath & Fitness/Wellness
Sony, Philips, SamsungConsumer Durables
Suzuki, TVS, BMWAutomobile
Carl Zeiss, Asics, Chumbak, Toys R UsRetail
Fisdom, IIFL, HDFCFinancial Services
Google, TCL, Luxoft, MPhasisInformation Technology
QTrove, Uber, DunzoE-Commerce
Akash Institute, Chinmaya University, JigsawEducation

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Ad length, Number of Ads per day, Campaign Duration and Campaign Start Date. 

AttributesVariables
Media OptionPrime Time/ Non Prime Time/ Mixed Time
Ad Length10 sec/ 20 sec/ 30 sec
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

Post completion of the radio advertising campaign on Red FM 93.5 Mumbai, a Broadcast Certificate is generated on the Letter Head of Red FM (KAL Radio Ltd.) stating the exact date and time of the played spots. The Broadcast Certificate is generated on the last date of every month.

Ad Slots Details of Red FM 93.5, Mumbai
Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

Similar Media

In addition to Red FM 93.5 Mumbai advertising, one can explore more similar options and they are provided below:
Advertisement Options in Red FM 93.5, Mumbai

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and their rates are further classified on the following basis:

Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. The rates are usually higher than the other slots.

Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The cost is usually the lowest.

RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. The rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 3000.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand. 

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Advertisers can acquire all the ad spots of Radio station within a time frame.

Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Advertisement Pricing Details of Red FM 93.5, Mumbai

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 18% on discounted rates as a service tax while buying ad spots.

Other Advertisement details of Red FM 93.5, Mumbai

Planning Assistance: Our experts can help advertisers book ads for their brand by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day. 

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the advertisers are ready with their creative and agree with the final rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

Frequently Asked Questions

Q: What Value Ads Can I get to amplify my campaign ?

  • If the campaign size is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost
  • If the campaign size is upto Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost
  • If the campaign size is upto Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest as a Value Ad Free of Cost
  • If the campaign size is upto Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Conest as a Value Ad Free of Cost

Q: What is a show sponsorship tag ?

  •  A show sponsorship tag is the Tag line of the advertising brand which is aired before the start of the show.
  • Example - This show is brought to you by Carl Zeiss Drive Safe Lenses.......

Q: What is an RJ Mention ?

  •  When the RJ talks about your brand while conducting the show, it helps to promote your brand.
  • The RJ spends about 30 - 45 sec talking about your brand.​

Q: What is a Contest ?

A: An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest

Q: What is an Interview ?

A: The advertising brand have the option of recording and airing the exclusive interview which helps to promote the brand massively.

Q: How can an advertiser record the Interview ?

  • The advertiser can either visit the Radio Station for the recordings.
  • Alternatively, the RJ can visit the advertiser and record the interview.​

Q: What happens in case the ad is not played or is dropped due to inventory crunch ?

A: In case the ad gets dropped, the advertiser has two options to choose from -

  • The advertiser has an option to ask the Broadcaster to schedule the dropped spots on the next date or on any other date and time as per his / her desire
  • The advertiser can claim for a refund for the spots which were dropped

Q: What if an advertiser wants to place the ad at a specific position during the ad break?

  • ​The advertiser can choose a specific spot for placing the ad by paying a premium over and above the normal cost of advertising.
  • The premium percentage ranges from 50 - 100 % depending on the station and market
Who We Are

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency in Mumbai we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. Explore more about Red FM Mumbai's Ad card rates and discounted rates in Media Options and Pricing Tab. You can also contact us to know more about placing adverts in Red FM 93.5 FM, Mumbai.

Question:

For the cost mentioned on the site how many times would my ad be played?

Answer:

Shared rate for Radio is per second. Let me explain this through an example. 

Rate Radio Mirchi Delhi - Rs 100 per sec

Length of your jingle ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 100 X 20 = Rs 2000

Now, if you play this ad 10 times it would cost Rs 2,000 X 10 = Rs 20,000


Question:

Are there any Terms and Conditions that I should be aware of?

Answer:

1.Once the ad is approved and payment made, it takes 1 working day to start the campaign


2.At the start of the campaign, we will share approximate time at which ad will be played. However, these are not the exact timings. Broadcast certificate which is shared within 30 days of the campaign end will have the exact air time


3.Due to overbooking there might be drops in the number of ads scheduled for a day. Such drops are intimated to the advertisers and option given to them for airing them later.


Question:

What are the various types of advertising options available on Radio?

Answer:

1. One can advertise on Radio in the form of a pre-recorded jingle which is played during the ad breaks on Radio stations.

2. There other forms of advertising on Radio are Sponsorship Tags, RJ Mentions and Interview.


Question:

How can I determine the total cost / budget for a Radio Campaign?

Answer:

1. You can determine the total cost/budget by Rate per Second x Total Ad Duration x Frequency (spots to be played per day) x Total Days.

2. The rates vary according to the selected time band. For example: rates for prime time band are higher as compared to non-prime and mixed time band.


Question:

What is a prime time band in radio advertising?

Answer:

The Morning hours (7AM to 12AM) and the Evening hours (5PM to 11PM) is the prime time band in Radio Advertising.


Question:

What is a non prime time band in radio advertising?

Answer:

The afternoon time band, i.e. from 12PM to 5PM is the non prime time band in Radio Advertising.    


Question:

What is mixed time band in radio advertising?

Answer:

The time band, i.e. from 7AM to 11PM is the mixed time band in Radio Advertising.


Question:

What if an advertiser wants to place the ad at a specific position during the ad break?

Answer:

1. The advertiser can choose a specific spot & time band for placing the ad by paying a premium over and above the normal cost of advertising.                                                                                                     

2. The premium percentage ranges from 50 - 100 % depending on the station and market.


Question:

How do I ensure that my ad is being played as desired?

Answer:

1. We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.                                                                                                

2. We share a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued at the letter head of the Broadcaster.                                               


Question:

What Value Ads Can I get to amplify my campaign?

Answer:

1. If the campaign size is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost.                                                                          

2. If the campaign size is up to Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost.                                     

3. If the campaign size is up to Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest as a Value Ad Free of Cost.                                                                                   


Question:

What is a show sponsorship tag?

Answer:

A show sponsorship tag is the Tag line of the advertising brand which is aired before the start of the show.                

Example - This show is brought to you by Carl Zeiss Drive Safe Lenses.......


Question:

What is an RJ Mention?

Answer:

1. When the RJ talks about your brand while conducting the show, it helps to promote your brand.
2. The RJ spends about 30 - 45 sec talking about your brand.    


Question:

What is a Contest?

Answer:

An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest.    


Question:

What is an Interview?

Answer:

The advertising brand has the option of recording and airing an exclusive interview which helps to promote the brand.


Question:

How can an advertiser record the Interview?

Answer:

The interview can be recorded at the studio of the radio station. Alternatively, the interview can be conducted & recorded over the phone.


Question:

What happens in case the ad is not played or is dropped due to inventory crunch?

Answer:

In case the ad gets dropped, the advertiser has two options to choose from:

                      
1. The advertiser has an option schedule the dropped spots on the next date or on any other date and time as per his / her desire.        
2. The advertiser can claim for a refund for the dropped spots.


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