Media Ant

Advertising in Big FM - Mumbai

Popular Options

Jingle

Card Rate

₹ 180

Offer Rate

₹ 100

Premium Options

RJ Mentions

Card Rate

₹ 8,000

Offer Rate

₹ 6,000

Contest

Card Rate

₹ 6,000

Offer Rate

₹ 5,000

Sponsorship Tags

Card Rate

₹ 2,400

Offer Rate

₹ 1,000

Other Options

Studio Shift

Studio Shift

Card Rate

₹ 1,008,000

Offer Rate

₹ 576,000

Time Check

Card Rate

₹ 3,000

Offer Rate

₹ 1,580
Roadblock

Roadblock

Card Rate

₹ 336,000

Offer Rate

₹ 192,000
Packages

Packages

Card Rate

₹ 9,471

Offer Rate

₹ 6,860
**18% GST is applicable on the above rates

Language

Radio Frequency

City

T M A Ranking

Top RJs and Shows

Rj Manish

Seher with Manish

Rj Anu Malik

The 90s Show

RJ Rani

Big Memsaab

RJ Annu Kapoor

Suhana Safar with Annu Kapoor

RJ Anirudh

Anirudh LLB Uncensored

RJ Dilip

Evening Drive

Evening Drive

Big Mumbai Pride

RJ Siddarth

Breakfast Show

Once Upon a Time in Bollywood

About Advertising in Big FM 92.7 - Mumbai

Advertisers can place their ads in Big FM 92.7, a key player in the Hindi music space. Advertisements through Big FM in Mumbai lets advertisers reach out to Hindi music listeners. With significant market share in Mumbai, Big FM 92.7 is one of the top stations to advertise in. Starting Rate Card for Big FM Advertising in Mumbai is Rs. 980. RJ Nilesh Misra is one amongst the most popular RJ's in Mumbai. YKIB and Big Heroes are the top two show for Big FM Branding in Mumbai. Placing creative ads in Big FM gives your brand a comprehensive and efficient coverage across Mumbai to deliver high level of cost-effective response.

Big FM launched was in 2006. By Advertising in Big FM you can reach audience spanning across 45 cities, 1200 towns and 52,000 villages reaching more than 200 million Indians across India. 

Facts and Figures

Case Study of Big FM Advertisement

Brand: Vodafone

Advertising Platform:  BIG FM &  BIG FM TVC

Ad Duration: 1 Day

Advertising Location: India

Advertising Results: 2 Lakh Views on YouTube

Source: Exchange4Media

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Ad length, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPrime Time/ Non Prime Time/ Mixed Time
Ad Length10 sec/ 20 sec/ 30 sec
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

The Radio Station will provide the precise spot timings of the Advertisement on every day of the campaign.

Ad Slots Details of Big FM, Mumbai

Ad TimeAd OptionAd TypeDescription
07:00 AM - 11:00 AMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.
11:00 AM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.
05:00 PM - 10:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.
07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.

Advertising Opportunities with Big FM 92.7– Mumbai with Shows and RJ Details

RJ NameShow NameTimingShow ContentFacebook Likes
Advertise with RJ Nilesh MisraAd in YKIB11:00PM - 12:00AM Mon-FriAdvertisers can place their ads in a show that is includes narration of tales from Yaad Sheher, a fascinating, imaginary city. The show has a huge following on-air with 10 million listeners a month.339951
Advertise with RJ Richa AnirudhAd in Big Heroes09:00AM -10:00AM SatAdvertisers can place their ads in a show that celebrates the true spirit of the ordinary man for his contribution towards the society170401
Advertise with RJ Saurabh Raj JainAd in Arth05:00AM - 06:00AM & 10:00PM - 11:00PM Mon-Fri, 06:00AM - 08:00AM SunAdvertisers can place their ads in this spiritual show145894
Advertise with RJ Anup JalotaAd in Seher06:00AM - 07:00AM Mon-FriAdvertisers can place their ads in this show which contains special segments and devotional songs78467
Advertise with RJ AnirudhAd in HTHR TOP 10002:00PM - 05:00PM SatAdvertisers can place their ads in this show which contains top 100 music countdown15673
Advertise with RJ AnirudhAd in Big Star02:00PM - 03:00PM Mon-FriOn Request15672
Advertise with RJ PrateekAd in Cricket ki lete hain khabar07:00PM - 08:00PM Mon-FriAdvertisers can place their ads in this show which contains highlights on Cricket5167
Advertise with RJ Annu KapoorAd in Suhana Safar10:00AM - 12:00PM Mon-Fri, 12:00 PM - 06:00PM SunAdvertisers can place their ads in this show which includes contemporary music & narration of behind-the-scene incidents, interesting facts and trivia about the movies,legends,songs and filmmakers of Bollywood.4480
Advertise with RJ DilipAd in Masala Chaha- Marathi Show08:00AM - 10:00AM SunAdvertisers can place their ads in this show which includes Marathi music3864
Advertise with RJ DilipAd in Evening Drive05:00PM - 07:00PM Mon-FriOn Request3864
Advertise with RJ SiddharthAd in Breakfast Show07:00AM - 10:00AM Mon-FriOn Request2264
Advertise with RJ RaniAd in Big Memsaab12:00PM - 02:00PM Mon-FriAdvertisers can place their ads in this show which provides housewives from Central India a platform to showcase their skills, personality, creativity and talent.2260
Advertise with RJ Bhawana SomayaAd in Big talkies07:00PM - 09:00PM SunOn Request1474
Advertise with RJ Sanjeev srivastavAd in Nayak08:00PM - 10:00PM Mon-FriAdvertisers can place their ads in this show which contain stories of Indians heroes who have carved a niche in their respective fields. The show also includes interesting real life incidents and anecdotes from the journey of several notable personalities.
Advertise with RJs Siddharth and Bhawna SomayaAd in Once Upon a Time in Bollywood10:00AM - 12:00PM SunOn Request
Advertise with RJ MadhurimaAd in KPZK09:00PM - 11:00PM SunOn Request

Other Information

Advertisement Options in Big FM, Mumbai

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and their rates are further classified on the following basis:

Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. The rates are usually higher than the other slots.

Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The cost is usually the lowest.

RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. The rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 3000.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand. 

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Advertisers can acquire all the ad spots of Radio station within a time frame.

Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Advertisement Pricing Details of Big FM, Mumbai

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 18% on discounted rates as a service tax while buying ad spots.

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency in Mumbai we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. Explore more about Big FM Mumbai’s Ad card rates and discounted rates in Media Options and Pricing Tab. You can also contact us to know more about placing adverts in Big FM 92.7, Mumbai.

Other Advertisement details of Big FM, Mumbai

Planning Assistance: Our experts can help advertisers book ads for their brand by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day. 

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the advertisers are ready with their creative and agree with the final rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.