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Advertising in AIR FM Rainbow - Mumbai

Advertising in AIR FM Rainbow - Mumbai

Advertising in AIR FM Rainbow - Mumbai

12

City Rank

102.6

Frequency

About Advertising in AIR FM Rainbow - Mumbai

Advertisers can place their ads in AIR FM Rainbow 107.1, a key player in the Hindi music space. Advertisements through AIR FM Rainbow in Mumbai lets advertisers reach out to Hindi music listeners. With significant market share in Mumbai, AIR FM Rainbow 107.1 is one of the top stations to advertise in. Placing creative ads in AIR FM Rainbow gives your brand a comprehensive and efficient coverage across Mumbai to deliver high level of cost-effective response.At present AIR Rainbow has 35 stations across the country. The programming of FM Rainbow includes Pop music, Film songs, Classical & Devotional music, News Headlines, informal chat shows, phone-in programmes etc. AIR FM Rainbow commands an impressive listening and holds its own among private FM Channels. Air Rainbow is one of the best station for advertisers for extensive reach.

Key Insights

Language

Hindi

Prime Time

07:00 -12:00, 17:00-23:00

Top Choice

Popular

Jingle

When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.

Rack Rate

₹ 39 / Per Second


TMA Offer

₹ 33 / Per Second

Other Ad Options

Roadblock

Rack Rate

₹ 2,11,200 / Per Hour


TMA Offer

₹ 2,00,090 / Per Hour

Studio Shift

Rack Rate

₹ 6,33,600 / Per Show


TMA Offer

₹ 6,00,260 / Per Show

Content Creation

Rack Rate

₹ 5,000 / Per Jingle Recording


TMA Offer

₹ 4,000 / Per Jingle Recording

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

72

28

Listenership Profile

Age Distribution

In %


20-29

37

30-39

29

Others

35

Listenership Profile

NCCS Category Distribution

In %


A1

15

A2

22

Others

73

Listenership Profile

Mother Tongue

In %


Hindi

28

Marathi

41

Others

31


About Advertising in AIR FM Rainbow 107.1- Mumbai

Advertisers can place their ads in AIR FM Rainbow 107.1, a key player in the Hindi music space. Advertisements through AIR FM Rainbow in Mumbai lets advertisers reach out to Hindi music listeners. With significant market share in Mumbai, AIR FM Rainbow 107.1 is one of the top stations to advertise in. Placing creative ads in AIR FM Rainbow gives your brand a comprehensive and efficient coverage across Mumbai to deliver high level of cost-effective response.

At present AIR Rainbow has 35 stations across the country. The programming of FM Rainbow includes Pop music, Film songs, Classical & Devotional music, News Headlines, informal chat shows, phone-in programmes etc. AIR FM Rainbow commands an impressive listening and holds its own among private FM Channels. Air Rainbow is one of the best station for advertisers for extensive reach.

Execution Process and Media Specifications

Steps in Execution

Step 1: Select Variables: Media Option, Ad length, Number of Ads per day, Campaign Duration and Campaign Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPrime Time/ Non Prime Time/ Mixed Time
Ad Length10 sec/ 20 sec/ 30 sec
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

The Radio Station will provide the precise spot timings of the Advertisement on every day of the campaign.

Ad Slots Details of AIR FM Rainbow, Mumbai
Ad TimeAd OptionAd TypeDescription
07:00 AM – 11:00 AMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.
11:00 AM – 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.
05:00 PM – 10:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.
07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.
IRS Data
Radio StationListenership
Radio Mirchi2537000
Red / Suryan1921000
Big FM2094000
Radio City1668000
Fever / Aahaa FM2083000
Radio One913000

Other Information

Advertisement Options in AIR FM Rainbow, Mumbai

Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and their rates are further classified on the following basis:

  • Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. The rates are usually higher than the other slots.
  • Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The cost is usually the lowest.
  • RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. The rates are usually moderate.

RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.

Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand. 

Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.

Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship

Roadblock: Advertisers can acquire all the ad spots of Radio station within a time frame.

Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.

Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.

Advertisement Pricing Details of AIR FM Rainbow, Mumbai

Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.

Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.

Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.

Other Advertisement details of AIR FM Rainbow, Mumbai

Planning Assistance: Our experts can help advertisers book ads for their brand by recommending the right slots at the best rates.

Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.

Ad Frequency: Recommended repetition for radio ads are 5 times/ day. 

Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the advertisers are ready with their creative and agree with the final rates.

Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.

About The Media Ant – Radio Advertising Agency

We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency in Mumbai we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. Explore more about AIR FM Rainbow Mumbai’s Ad card rates and discounted rates in Media Options and Pricing Tab. You can also contact us to know more about placing adverts in AIR FM Rainbow 107.1, Mumbai.

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