TMA Quick Insights for Q4 2025

Analysis of ad spending trends reveals that Skywalk-Bellandur Bengaluru, Hoarding-Shamshabad Gollapalle Khurd and Hoarding-Vasant Kunj New Delhi emerged as top media outlets, attracting ₹18.97L, ₹15.67L, and ₹15.09L respectively. These outdoor platforms boast extensive reach and diverse audience engagement, making them ideal for national campaigns, premium launches, and corporate branding. Additionally, with high visibility and strong recall, these platforms ensure remarkable return on investment, underlining their value for the advertisers.

Top Medias with Highest Ad Spend

Skywalk - Bellandur Bengaluru, 95702

Skywalk - Bellandur Bengaluru, 95702, continually demonstrates its market dominance with the highest total spend at ₹18.97L in outdoor verticals. With successful targeted strategies, it captures a diverse audience profile and offers extensive reach. Launching national campaigns, premium product debuts, or corporate branding initiatives? Advertisers prefer us. And for compelling reasons. Our unparalleled visibility ensures recall and impressive ROI. We don't just adapt to the outdoor landscape, we redefine it. Experience a persuasive, professional, and powerfully impactful promotion at Skywalk - Bellandur Bengaluru, 95702.

Hoarding - Shamshabad Gollapalle Khurd, 103762

Boasting an unrivalled leadership role in the outdoor advertising market, Hoarding - Shamshabad Gollapalle Khurd, 103762 has seen the highest total spend of an incredible ₹15.67L. Its extensive reach and diverse audience profile have made it the go-to for national campaigns, premium launches, and corporate branding. With exceptional visibility and superior recall, it guarantees a potent ROI, making it a preferred choice amongst advertisers. Providing a seamless adaptation to the outdoor vertical, this hoarding with its persuasive and impactful presence, commands attention and drives conversions.

Hoarding - Vasant Kunj New Delhi, 100949

Commanding the outdoor vertical with ₹15.09L total spend, Hoarding - Vasant Kunj New Delhi, 100949 remains a market leader in India's bustling ad landscape. Its exceptional reach and intrinsic connection with the audience demographics make it a preferred choice for national campaigns, premium launches, and corporate branding. Offering high visibility, quick recall, and an impressive ROI, it's a persuasive and impactful medium that proves its worth time and again.

Hoarding - Rajouri Garden New Delhi, 99426

At the forefront of outdoor advertising leadership, Hoarding - Rajouri Garden New Delhi, 99426, commands unmatched audience engagement. This premium outdoor space has attracted the highest Total Spend of ₹13L, making it a preferred choice for national campaigns and upscale launches. Its expansive reach guarantees superior visibility and recall, thus ensuring a remarkable ROI. With an impressive audience profile, it serves as a strategic platform for corporate branding. Embrace this high-impact advertisement solution to command attention and inspire action.

Hoarding - Malviya Nagar New Delhi, 99390

Hoarding - Malviya Nagar New Delhi, 99390, reigns supreme in the outdoor advertising industry, with unrivaled market leadership bolstered by the highest total spend of ₹12.81L. Its compelling audience profile and expansive reach make it a top choice for national campaigns, premium launches, and corporate branding. Its prominence guarantees enhanced visibility, superior recall, and optimum ROI for advertisers. Distinguished by nature, Hoarding - Malviya Nagar New Delhi, 99390 is a testament to impactful and persuasive branding.

Top Media Options Used in BTL Campaigns

Printing Charges

Embodying an unrivaled market leadership, Printing Charges effectively accomplishes your branding needs, executing a record-setting 369 campaigns in the dynamic outdoor vertical. Our discerning audience profile, expansive reach, and preferential status among national campaigners shows why we're the definitive choice for premium launches and corporate imaging. With our focus on visibility, recall, and ROI, we provide impactful advertising solutions that naturally harmonize with the outdoor environment, guaranteeing persuasive, professional results every time.

Mounting Charges

Mounting Charges commands the outdoor advertising vertical, having executed a record 351 campaigns, demonstrating our market leadership. Our reach spans diverse audience profiles, offering heightened visibility and recall. Advertisers nationwide persistently choose us for premium launches and corporate branding, driven by our proven ROI. Experience our grasp on the outdoor advertising ecosystem and understand why Mounting Charges stands as a preferred choice, delivering impactful and professional branding solutions.

Hoarding

Hoarding establishes its market leadership with 302 highly successful campaigns executed in the outdoor vertical, a testament to the ultimate audience profile and reach. Preferred for national campaigns, premium launches, and corporate branding, Hoarding offers maximum visibility and unparalleled recall, promising impactful ROI. Hoarding adapts naturally to the dynamic outdoor realm, setting the stage for persuasive promotional narratives that captivate and engage, cementing your brand indelibly into the public consciousness.

Digital OOH

Digital OOH, a market leader in the outdoor advertising industry, boasts of an unmatched success with the execution of a record 46 campaigns. Its reach, capturing a diverse and extensive audience profile, provides advertisers the edge in national campaigns, premium launches, and corporate branding. Why Digital OOH? It is synonymous with enhanced visibility, improved recall, and proven ROI. This adaptable medium naturally fits the outdoor vertical. Employ Digital OOH for persuasive, professional, and impactful branding.

Bus Shelter

As the undisputed market leader, Bus Shelter shines with a record of 45 successful campaigns in the outdoor segment. With its granular audience profile and extensive reach, Bus Shelter is the go-to option for national campaigns, premium launches, and corporate branding. Why? Its superior visibility rates provide unmatched recall and a stellar ROI. Naturally adapting to the outdoor vertical, Bus Shelter creates an impressive and unforgettable visual impact.

Outdoor Advertising Agency in Delhi

The Media Ant is one of India's top outdoor advertising agencies, with a strong presence in major cities like Mumbai, Delhi, and Bangalore. As the leading outdoor advertising agency in Delhi, we specialize in helping advertisers plan, buy, execute, and monitor their outdoor campaigns. Our dedicated performance team ensures that your campaigns in Delhi are carefully monitored for optimal results.

Additionally, we offer tools to measure engagement for select campaigns, guaranteeing maximum impact. The Media Ant is committed to offering the best rates and flawless execution for outdoor advertising in Delhi. Our online dashboard allows you to monitor your campaigns from your phone, providing complete transparency. For inquiries or to book an ad, reach out via WhatsApp, phone, or email – all details are available in the Contact Us section of our website.

Outdoor Advertising in Delhi

Delhi, being the capital of India and a bustling commercial hub, offers tremendous opportunities for outdoor advertising. With a mix of businesses, institutions, and high traffic, outdoor advertising in Delhi remains one of the most effective mediums for brands to reach a diverse audience. From hoardings and bus shelters to metro pillars and unipoles, the city's outdoor landscape provides varied advertising options. You can explore these opportunities by selecting a specific area in the search box or clicking on location pins for more details.

 Outdoor Advertising Rates in Delhi

Outdoor advertising rates in Delhi vary based on location, media type, size, and exposure. Prime locations like high-traffic areas and major transit hubs tend to have higher rates. Hoardings generally cost more than other media options such as bus shelters or metro pillars. Larger billboards command higher prices than smaller formats, and ads with better visibility or longer exposure times are priced at a premium. Despite these variations, outdoor advertising in Delhi offers excellent value for reaching a large and diverse audience.

Why Opt for Outdoor Advertising in Delhi?

Outdoor advertising in Delhi offers a unique set of advantages that make it one of the most powerful advertising mediums in the capital. Here’s a detailed look at why brands should consider outdoor advertising in Delhi:

1. High Traffic Density and Slow Moving Vehicles

Delhi’s roads are notorious for heavy traffic and slow-moving vehicles. This creates an ideal environment for outdoor ads to capture the attention of commuters for extended periods. Whether on hoardings, unipoles, or bus shelters, advertisers have a greater chance of visibility and engagement because people are frequently stuck in traffic. These ads are hard to miss, making them a valuable investment for reaching large numbers of people.

2. Hyperlocal Targeting

Outdoor advertising is ideal for brands looking to target specific neighborhoods or communities. Ads placed on billboards, metro pillars, or bus shelters in certain localities can speak directly to the people living or commuting in that area. This hyperlocal targeting allows advertisers to create personalized campaigns for specific audiences, increasing the relevance and effectiveness of the message.

3. Non-Intrusive and Continuous Visibility

Unlike other forms of advertising that can be skipped, blocked, or turned off (such as digital ads), outdoor advertising is ever-present. Once the ad is up, it remains visible 24/7 without any interruptions. This ensures continuous exposure to the target audience, offering better long-term brand recall. Moreover, outdoor ads are non-intrusive; they don't disrupt the user experience like pop-up ads or in-app commercials.

4. Cost-Effective for Long-Term Campaigns

While outdoor advertising in premium locations can be costly, the investment often pays off in terms of the number of impressions generated. Outdoor ads, especially in high-traffic areas, offer a cost-effective way to reach large audiences over an extended period. Unlike other forms of media, outdoor advertising can remain in place for weeks or months, maximizing the return on investment (ROI) for brands looking to sustain their presence.

5. Enhanced Brand Trust and Visibility

Having a prominent outdoor ad in a city like Delhi gives your brand a level of prestige and trustworthiness. Major brands that advertise on large-scale hoardings or high-traffic areas build brand credibility simply through their visibility. People tend to associate well-placed outdoor ads with established brands, which can enhance customer trust.

Factors Influencing Outdoor Advertising Cost in Delhi

Billboard Advertising still ranks as one of the most effective forms of marketing communications instruments given the Branding that comes with it. As in any other Delhi, because the media and advertising environment can be influenced by both factors that are local as well as global, it is imperative that any business would like to optimize its advertising expenditure and understand what determines the cost of billboards advertising. Here are the key factors that influence billboard advertising costs in Delhi:

1. Location and Visibility

This is one of the most common factors that have a huge influence on the costs of billboards. Some areas like downtown Delhi major highways, and very busy business areas are expensive due to the many people passing them. Another major factor that determines the billboards’ price is the line of sight, angle and the possibility for a free view on the billboard.

2. Size and Type of Billboard

The size of the billboard also has an influence on the expenses because some billboards are large. Main forms of advertising in Delhi are massive billboards either set along highways or on tall buildings therefore, these are costlier than the small digital billboards or posters placed in bus stops. Also, digital billboards which allow the message to be changed, are costly than static billboards because not only are they effective, but they also have operational costs.

3. Duration of the Advertisement

The ad cost eventually is also determined by the duration of time you select to make your advertisement run. Campaigns that drag for a long time normally offer a cheaper rate per day than those that only take a few days. Seasonal fluctuations are also responsible for price changes, prices are normally high during the periods when many businesses' sales are highest or during the holidays due to the high demands for advertising.

4. Demographics of the Audience

Even the characteristics of the population that often sees the billboard contribute to the cost. An area considered to have a market of high income earners, a certain age bracket or professional people will attract a pricey price tag because of the advertising opportunities that these areas offer.

5. Local Competition

Thus, the level of demand for the billboard spaces in Delhi affects prices. Where availability can be scarce and competition is high for billboards, then costs are definitely going to be on the higher side. On the other hand, where billboards are almost a common sight the prices may be dictated by bargaining power whereby some may receive dainty prices as compared to others.

To Advertise outdoor in Top cities, follow the links below:

Delhi

Mumbai

Bangalore

Ranchi

Patna

Amritsar

Bhavnagar

Vizag

Goa

Hyderabad

Lucknow

Chennai

Thiruvalla

Pune