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The form of advertising has changed dramatically over time, especially since the introduction of digital media but one form of outdoor advertising that still remains popular and relevant in today’s time is hoarding advertising.
Hoarding advertising is a popular marketing strategy that has been around for decades. It involves placing advertisements on large outdoor structures, commonly found in high-traffic areas such as highways, busy streets, and public spaces. Hoarding advertising is a cost-effective way for businesses to reach a large audience, as these billboards are often visible 24/7 and can target specific demographics based on their location. In this blog, we will discuss the effectiveness of hoarding advertising, its types, cost, and the best agency that will provide you with this service.
What is Hoarding Advertising?
Hoarding advertising is a form of OOH advertising that is mounted on an unipole on highways and busy streets. Advertisers sometimes place hoardings on top of buildings to attract more audiences. There was a time when advertisers used to hire professional painters to create their ads. And as a result, it used to take them several days to finish stockpiling, but with the evolution of technology, now it’s easier to get your ad placed on hoardings.
Why are Hoarding Ads Effective?
Hoarding ads are effective because of the several benefits it has to offer, below listed are some of them, have a look!
Wide reach: Hoarding ads are placed in high-traffic areas, which means they can reach a large audience, including drivers, pedestrians, and public transportation users. This wide reach can be especially useful for businesses looking to create brand awareness or promote a new product or service.
Constant visibility: Unlike other forms of advertising that can be turned off or scrolled, hoarding ads are visible 24/7. This means that they have a constant presence and can be seen by people at any time of the day or night.
Targeted messaging: Hoarding ads can be strategically placed in specific locations to target a particular demographic. For example, ads for children's toys can be placed near schools, while ads for luxury cars can be placed in affluent neighborhoods.
Cost-effective: Hoarding ads can be a cost-effective way to reach a large audience, especially when compared to other forms of traditional advertising.
Overall, hoarding ads can be an effective way for businesses to increase their visibility, generate brand awareness, and drive sales. However, it's important to note that their effectiveness can vary depending on factors such as the location of the hoarding and the messaging used in the ad.
Types of Hoarding Advertising
1) Lit Hoarding
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people during night time as well
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the hoarding.
Backlit Hoardings have the source of light at the back of the hoarding.
2) Non lit
Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night, in absence of electricity.
Hoarding Advertising Cost
The hoarding advertising cost depends on the several factors such as the location of the hoarding, the price quoted by the vendor, the number of hoardings and the media option selected among the various options, it is best to go with an advertising agency that will make your task easier and will provide you with best rates.
The Hoarding advertising cost depends on city to city. In tier 1 cities it starts from 4lakhs. In tier 2/3 it starts from 30,000 INR as well.
Get the best ad rates to place your Hoarding Advertising on The Media Ant.
Hoarding Advertising Agency
Looking to Place Your Billboard Ads? The Media Ant is one of India’s leading outdoor advertising agencies that helps you with advertising and brand recognition needs.
We help you plan, buy, execute and monitor all your outdoor advertising campaigns across the country. Our in-house team ensures to provide you with the best plans at the best possible rates available and flawless execution of the Hoarding advertising.
As part of the execution process in outdoor advertising, The Media Ant will provide advertisers with execution proof images.
You can contact us by Phone or Email, which are mentioned on the contact page. The Media Ant contact details are available in the Contact Us section of our website.
FAQs Related to Hoarding Advertising
What is the difference between hoarding and billboard?
Hoarding and billboard advertising are very similar, but they do have some differences.
A billboard is a large outdoor advertising structure that is usually placed alongside highways, busy streets, or in public places. It can be made of vinyl or digital materials, and it can display a variety of advertising messages or images.
Hoarding advertising is a type of outdoor advertising that involves placing large posters or billboards on the sides of buildings or on vacant lots. The main difference between hoarding and billboard advertising is that hoardings are usually placed in more urban areas, while billboards are placed along highways and roads.
What type of marketing is hoarding?
Hoarding advertising is a form of out-of-home advertising that can be very effective in reaching a large audience. It is particularly effective in urban areas, where people are often exposed to a lot of advertising and are more likely to see hoardings as they go about their daily routine.
How effective is hoarding advertising?
The effectiveness of hoarding advertising depends on a variety of factors, including the location, the design and message of the hoarding, and the target audience. Some studies suggest that hoarding advertising can be very effective in creating brand awareness and driving sales, especially in urban areas where people are more likely to be exposed to the advertisements.
Why do hoarding advertising?
Hoarding advertising can be an effective way to reach a large audience, build brand awareness, and create a memorable message. Hoarding advertising can also be a cost-effective way to promote a product or service, especially compared to other forms of advertising such as television or radio ads. Finally, hoarding advertising can help to create a sense of legitimacy and credibility for a brand, especially if the hoarding is placed in a high-traffic area or in a prominent location.