What Is Billboard Advertising? Types, Cost & Advantages

Billboard Advertising In India Guide

Table of Contents

What is a Billboard?

A billboard is a large outdoor advertising structure, typically found in high-traffic areas alongside busy roads. Billboards present giant advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products.

What is Billboard Advertising?

Billboard Advertising
What Is Billboard Advertising? Types, Cost & Advantages 15

Billboard advertising is the practice of marketing a company, brand, product, service, or campaign by using a large-scale print advertisement (a billboard, or hoarding ). Billboards are often positioned in heavy traffic locations, such as highways and cities, to ensure that the greatest number of drivers and pedestrians notice them.

Billboard advertising is excellent for increasing brand recognition and reaching as many people as possible with your business (or product or campaign). Billboards have the maximum amount of views and impressions compared to other marketing tactics since they are located in compared to other marketing tactics since they are located in such busy regions.

Types of Billboards Ads

1) Bulletins

Bulletin Billboards
What Is Billboard Advertising? Types, Cost & Advantages 16

Bulletins are one of the most common types of billboard ads, which typically measure around 14 feet high and 48 feet wide. These billboards are often located in highly visible areas like highways, busy roads, and intersections, making them an excellent option for outdoor advertising.

2) Posters

What Is Billboard Advertising? Types, Cost & Advantages 17

Poster billboards are usually smaller in size, typically measuring around 12 feet high and 24 feet wide. These types of billboards are often used in urban areas and are designed to be seen up close.

3) Vinyl Billboards

Vinyl Billboard
What Is Billboard Advertising? Types, Cost & Advantages 18

Vinyl billboards are a more modern type of billboard that uses flexible vinyl material instead of traditional paper or cardboard. They are highly durable and can withstand harsh weather conditions, making them ideal for long-term outdoor advertising campaigns.

4) Painted BillboardsKml7V9Vhfig7Oy5Usmkicqmfmjxpzo41Bcm7Lyuz0Ufithz0Qiogz08Dt901Dzz30Uc1Vbuy9H8H73Lg3Lgakx 9M34Fw Ea4Vosh4X7Lqjgzdldupjsjzi8Xf37Aq Ldvld4Lua Rkeieprl3Qlrvg

Painted billboards are a more traditional form of outdoor advertising, where the artwork is painted directly onto the billboard. These types of billboards are less common today, but they can still be found in certain areas and are popular in more rural locations.

5) Digital Billboards

Digital Billboards
What Is Billboard Advertising? Types, Cost & Advantages 19

Digital billboards are a modern and interactive form of outdoor advertising that uses electronic displays to show ads. These billboards can display multiple ads in a rotating sequence, allowing for more variety and flexibility in advertising campaigns.

6) Mobile Billboards

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Mobile billboards are a unique type of advertising that involves placing ads on the sides of trucks or other vehicles that are driven around busy areas. These billboards are an excellent option for targeting specific audiences and can be highly effective in creating brand awareness.

Billboard Sizes of Ads

6 Sheet Billboards


6 Sheet Billboards
What Is Billboard Advertising? Types, Cost & Advantages 20

1800 mm x 1200 mm

1.8 m x 1.2 m

5.905 ft x 3.937 ft

16 Sheet Billboards


16 Sheet Billboards

3048 mm x 2032 mm

3.048 m x 2.032 m

10 ft x 6.6 ft

32 Sheet Billboards


32 Sheet Billboards

3048 mm x 4064 mm

3.048 m x 4.064 m

10 ft x 13.3 ft

48 Sheet Billboards


48 Sheet Billboards

3048 mm x 6096 mm

3.048 m x 6.096 m

10 ft x 20 ft

96 Sheet Billboards


96 Sheet Billboards

3000 mm x 12000 mm

3 m x 12 m

9.842 ft x 39.37 ft

Advantages of Billboard Advertising

1) Reach a Variety of Customers

One of the most significant advantages of billboard advertising is its ability to reach diverse customers. Billboards are typically located in high-traffic areas like highways and busy roads, allowing them to get a large number of people, including those who may not have been exposed to the brand through other advertising channels.

2) Helps in Brand Awareness

Billboard advertising is an effective way to increase brand awareness. By placing a billboard in a high-traffic area, the brand can reach a large number of potential customers who may not have been aware of the brand before. This can help build brand recognition and increase the chances of customers choosing the brand when making purchasing decisions.

3) Affordable & Effective

Compared to other forms of advertising, billboard advertising is relatively affordable and can provide an excellent return on investment. Billboards have a long life span and can be seen by thousands of people every day, making them a cost-effective way to reach a large audience.

4) Strong Visual Effect

Billboards are designed to be visually striking, with bold colors, large fonts, and attention-grabbing images. This makes them an excellent tool for creating a strong visual effect that can leave a lasting impression on potential customers.

5) Boost’s Conversion

Billboard advertising can also help boost conversion rates by driving customers to take action, such as visiting the brand’s website or making a purchase. By providing clear and concise messaging, billboards can encourage customers to take action and engage with the brand.

Billboard Design Ideas

1. Send a clear message with your billboard design

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You must ensure that your billboard design has a clear message that can be understood both literally and symbolically. The example above has a big, clear, and concise message.

2. Extend design beyond the billboard dimensions 

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Don’t restrict the layout of your advertisements to the billboard’s physical size. Consider uncommon components to create a distinctive design. The ad for Panera in the above illustration stretches above the billboard with animated steam. This is not only excellent for catching the eye, but it also makes you think of a hot bowl of delectable soup on a chilly day.

3. Get Engagement With Interactive Billboards

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Not every billboard is located on the side of the road. Bus stops, tube stations, malls, airports, the sides of walls, and even street lights all have outdoor advertising.

People may now watch advertisements from a wide range of locations and engage with them as well, thanks to technology. Customers may interact with your brand, which makes your advertisements more memorable and encourages them to visit your small businesses online.

Cost of billboard advertising in India

If you’re looking to advertise your products or services in India, billboards are a great option. Not only do they provide high-quality visibility for your brand, but they’re also relatively affordable.

In addition, billboard advertising can last for a long time – making it a worthwhile investment. To find out more about the costs and benefits of billboard advertising in India, read on!

One of the biggest benefits of billboard advertising in India is that it delivers high-quality visibility for your brand.

Unlike other forms of marketing, billboards are seen by many people – making them ideal for reaching a wide audience.

Additionally, billboards can be placed anywhere in India, allowing you to target specific markets.

The cost of billboard advertising in India varies depending on the location and type of ad. In general, however, billboard costs range from around Rs 50 000 to Rs 2 million per month.

How to plan your Billboard ads campaigns

How To Plan Billboard Ad Campaigns

1) Planning and Goals: The First Step in Billboard Advertising

What are your objectives, and how do you intend to achieve them? These may be some of your initial thoughts before embarking on any form of marketing strategy. Is your firm releasing a new product and hoping to grow income rapidly, or is it a non-profit looking to raise awareness and visibility for a great cause? Whatever you replied here, the finest advertising results always come from a well-thought-out advertising campaign. Whatever your business does, establishing your ultimate goals ahead of time can help you make the most of your marketing money. Plan your goals and objectives to get the most out of your advertising budget.

2) Design: Who is your target audience and what is your marketing reach?

Who are you trying to approach now that you have established your objectives? What kind of people are most likely to be drawn to your product, service, or message? Understanding your target demographic and marketing reach is a critical step in deciding what sort of ad space to invest in, where to place your adverts, and what your message should be and how it is shown. 

3) Establishing the Billboards

After you are done with planning and design, the most important and exhausting part is establishing the billboards.

When needed, we can assist you in every aspect of production, from planning to design to the final printing process and hanging/installation of the vinyl banner for your billboard. Visit us at The Media Ant.

4) Performance: Measuring Billboard Effectiveness

They say that what gets measured gets done in business. Tracking your sales before, during, and after an advertising campaign can really help measure its effectiveness. It’s also important to keep a record of new accounts, as well as calls and in-store & web traffic at the inception of a new advertising campaign or strategy. Things constantly change in the advertising world, especially in Windy City, so to ensure a perpetual return on your marketing investment, be sure to keep an eye on your billboard performance. 

What 3 factors do you need to consider when designing a billboard ad?

Factors To Consider When Designing A Billboard

More is less

One of the most important billboard design recommendations is to make things as basic as possible. Because your audience will be on the go, they will not have time to read the specifics. Large, strong graphics and fonts make it simpler for someone driving or strolling by to understand the message.

When designing your own billboard, consider where it will be put and design it correctly for your audience, whether pedestrian or automobile traffic. A motorist on the highway, for example, will have a longer approach time to take in your billboard. The longer people have to digest your advertisement, the larger and clearer it gets.

Standing out in a crowd

Billboards are frequently clustered in certain places. This implies that there are a lot of adverts competing for your potential customer’s attention, therefore you need a design that stands out. How do you make the most of a small amount of information while yet making it memorable?

Ask these questions to yourself:

Do you have a clear message?

Are you promoting anything that has to be explained?

Can pictures outperform words in terms of effectiveness?

Design that is memorable

Consider a television commercial jingle. Effective ones get ingrained in your mind. The same is with billboards. If your billboard has anything memorable or unusual, your viewers will remember the information afterward. When you drive or walk past a billboard, you will remember the message since it sparked your interest — and you will pay greater attention the next time you drive or walk by. This is how billboards can be incredibly successful advertising mediums. In contrast to other kinds of advertising, such as digital media, the individual seeks out your advertisement rather than having it pushed in their face continually.

Examples of creative billboard advertising

1) “Bite” by Ogilvy & Mather Jakarta for Formula Toothcare

Example Of Creative Billboard
What Is Billboard Advertising? Types, Cost & Advantages 21

2) “Look at Me” by WCRS for Women’s Aid

Example Of Creative Billboard
What Is Billboard Advertising? Types, Cost & Advantages 22

3) Berger Paints” Natural Finish Colours”

Example Of Creative Billboard

4) Pacific Airlines” Sky is the Limit”

Example Of Creative Billboard

Is advertising with a billboard worth it?

Billboard advertising can be really beneficial if planned in the right way and right direction, but the question comes whether it’s worth it for your brand or not. The answer to this is that only you can decide if the expense of billboards is worthwhile in light of your company’s goals and advertising budget.

Consider whether someone requires more than a few seconds to grasp the goal of your organization. If this is the case, billboards are generally not for you. Also, if your product, service, or place has a more specialized target demographic, you should resist using billboard advertisements because you’ll be spending a lot of money on an advertisement that isn’t designed to appeal to the majority of people. Your money might be better spent on another advertising platform or another kind of print advertising.

What are the benefits of billboard advertising?

Benefits Of Billboard Advertising

Billboards are an unavoidable element of driving and can be an excellent form of outdoor advertising. Some businesses may doubt if billboard advertising is the best answer, but here are five main advantages of adopting eye-catching billboard advertisements.

People notice it

People will frequently be looking at your enormous and eye-catching display since billboards are carefully positioned along major routes and crossroads. People can avoid looking at an Internet ad or can change the channel away from a commercial, but they can’t escape staring at a billboard while they go about their day.

A billboard is always active

Customers may be exposed to a brand or service only once or twice through other kinds of advertising, while billboards provide continuous exposure as people pass by. Although the message is shorter than it would be in other ad formats, it can stay in people’s minds longer because it is there throughout all hours of the day.

Location is personalized

Because billboards are prevalent, you typically have a say in where your message appears. Use your billboard site to target certain consumers or to attract people’s attention, such as near your shop or a major crossroads or highway exit. Because billboards are so massive and prominent, you can quickly reach a large number of people if you select the correct area.

Increases brand recognition

Billboards aren’t particularly good at generating a response, such as having consumers visit your website or phone your store, but they are extremely effective at raising brand recognition. Because most people view the same billboard several times, they remember it and frequently identify it with the brand and company. Billboard designs are catchy and memorable, and they are an excellent method for potential consumers to learn about your company and remember it until they need it.

Best Billboard Advertising Agency in India

There’s no doubt that billboard advertising is a powerful marketing tool. It can help you reach a large audience quickly and easily, and plenty of options are available for you.

If you want to place advertisements on highways and are searching for Top Billboard Advertising companies in India, you’ve come to the correct spot. The Media Ant is a marketing and advertising agency with over 10 years of expertise. We understand the value of branding and advertising and provide you with unique tailor-made solutions for Billboard Advertising in India, assisting you in presenting your best self to potential clients and gaining an advantage over your competition.

Contact The Media Ant and get started today!


FAQs Related to Billboard Advertising

Difference between static billboard vs digital billboard?

Static billboards are the most common type of billboard. They keep the exact copy for a more extended period of time. As a result, the number of marketing options available to you is limited. Furthermore, due to wear and tear, they can be costly to install and maintain.
Digital billboards have been available for nearly 15 years and are now being used in new places such as airports, indoor stadiums, shelters, and kiosks. And these are only a few instances. Digital billboards are becoming more popular as a result of the flexibility of digital and current technological trends. However, digital billboards have maintenance issues… Power outages, connectivity problems, and electrical and hardware concerns should cause us to think carefully before making a purchase.
While digital appears to be the apparent winner, static has its own advantages. Price and not having to share ad space are important aspects. Everything is determined by the advertiser’s requirements. While technology is fantastic for short-term advertisements, static billboards are undoubtedly superior for directional and brand recognition.

What are the types of billboards?

Static Billboard
A static billboard is likely what you may view as your normal “billboard advertisement”. They are frequently found by the side of a highway or motorway. If you drive for more than 15 minutes in any direction, you will almost certainly come across a static billboard. Many of these billboards include exterior lighting, making it simpler for anyone passing by to view them regardless of the time of day. 
Digital Billboard
Entirely computer-controlled, digital billboards can display images, video, and animation. They can also entirely change their message, promoting goods and services for several advertisers from the same display system.
Banner Ads
Banner advertising may be found everywhere. The “hanging banner” that you see in schools, airports, and shopping malls is an example of a banner ad. The concept behind them is that they are placed in areas that would normally go unused, such as walls and ceilings. 
Painted billboards, also known as wallscapes, are one of the first styles of advertising. Businesses hire an artist to paint a mural or ad on the side of a building.
Mobile Billboards
There are various forms of mobile billboards, including bus, truck, bike, and taxi advertisements. The idea behind these adverts is that consumers would see the same ad again and again if the vehicle follows the same path.
Interactive Billboards
An interactive billboard is a very successful advertising approach that encourages customers to interact with the message displayed and builds a connection between the target audience and the company.

What is good billboard advertising?

A good billboard advertisement is visually compelling, concise, and delivers a clear message. It uses bold imagery, concise text, and easy-to-read fonts to capture attention quickly. Effective billboard ads consider the target audience, location, and purpose, ensuring the message resonates with viewers in a matter of seconds.

What is the term billboard advertising?

Billboard advertising refers to the use of large outdoor boards or structures to display promotional messages, typically along highways, busy streets, or in high-traffic areas. These advertisements aim to reach a broad audience and create brand awareness through impactful visuals and concise messaging.

What is the main purpose of billboard advertising?

The main purpose of billboard advertising is to create brand awareness, convey a specific message, and capture the attention of a large audience. Billboards are strategically placed in high-visibility locations to maximize exposure and leave a lasting impression on passersby, contributing to a brand’s overall marketing strategy.

How do you advertise on a billboard?

To advertise on a billboard, follow these steps:

Choose a Location: Select high-traffic areas relevant to your target audience.
Design a Compelling Ad: Create a visually appealing and concise design with a clear message.
Contact Billboard Companies: Reach out to outdoor advertising companies to secure space.
Negotiate and Book: Discuss rates, negotiate terms, and book the billboard space for the desired duration.
Monitor and Optimize: Track the performance of the ad and make adjustments as needed.

How successful is billboard advertising?

The success of billboard advertising depends on various factors, including location, design, message clarity, and target audience. When strategically executed, billboard advertising can be highly effective in creating brand awareness and reaching a diverse audience. Success metrics often include increased brand recall, website visits, or foot traffic to a business.

Where are billboards used?

Billboards are used in various locations, including:
1) Along highways and major roads.
2) In urban centers and busy intersections.
3) Near shopping districts and commercial areas.
4) Around sports arenas, stadiums, and entertainment venues.
5) At public transportation hubs, such as bus stops and train stations.

What is a billboard an example of?

A billboard is an example of out-of-home advertising (OOH). OOH advertising includes any promotional messaging that reaches the consumer while they are outside their home. Billboards are a prominent and traditional form of OOH advertising, offering broad exposure and visual impact.


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One Reply to “What Is Billboard Advertising? Types, Cost & Advantages”

  1. I own a beach resort, and I was planning to host a huge summer party this August, so I need a billboard to promote the event across the city. It’s great that you mentioned how billboards give a strong visual effect because of their bold colors, large fonts, and attention-grabbing pictures, so they work well when it comes to leaving a lasting impression on potential customers. I’ll take note of this while I look for a reliable service to hire for billboard marketing.


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