BCCI Signs Up Saudi Tourism As IPL Sponsor Replacing Unacademy
Unacademy, which had indicated last year that it would not sponsor the IPL this year, will be replaced by Saudi Tourism. According to the BCCI,…
Category: News/Reports
Viacom18 to Merge Jiocinema and Voot before IPL 2023
As the streaming industry heats up, Viacom18 makes a bold move to merge JioCinema and Voot, but will it be enough to dominate the market?…
Hotstar Advertising: 9 Interesting Facts About Hotstar
Hotstar has recently released India Watch Report 2019. We have compiled a list of facts that would help advertisers understand the audience’s preference for Hotstar…
Headlines: Top Media Ad News in India for the Week (Date : 12th April- 18th April 2021)
Total TV owning households grew 6.9% to reach 210 mn in 2020: BARC. According to BARC’s TV universe estimate for 2020 the number of TV…
Covid-19 Effect on Indian advertising: Post-Lockdown state of Indian Advertising
In our article Advertising after lockdown: Where would advertisers’ money go? published in April 2020, based on industry insights and our website traffic, we made…
TV Advertising Facts and Figures
Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…
What do Industry Reports say about Indian advertising industry performance in 2019? Part 1
Introduction Unable to keep track of industry reports? Overwhelmed by the volume of bookmarked articles on Indian advertising? We hear you. This article contains key insights…
Headlines: Top Media News in India of the Week (21st- 28th Feb )
1. 104.8 Ishq launched a new show “Ishq Auto Adda” with RJ Sarthak. The first show was aired on 20th Feb 2020. 2. Audio Streaming…
Headlines: Top Media News in India of the Week (14th-21st Feb )
1. According to News Publishers’ (WAN IFRA) latest edition of World Press Trends- 2019 Report, Dainik Bhaskar has become the world’s 3rd largest circulated newspaper. …
Is advertising on online news platforms a good idea?
Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news…