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Category: Opinion/Trends

Digital, Events/Seasons, IPL, Opinion/Trends, Opinions and Trends, Series, Television, What's Hot

Cricket IPL Ads 2023 – Then & Now

Posted onDecember 23, 2022December 23, 2022 Author Shrobana Rakshit

The Never Ending Charm of Cricket IPL Ads IPL has emerged as one of the sought after sporting event for advertising in India. Some brands…

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Opinion/Trends, Opinions and Trends

Nature & Scope of Advertising | Scope of Advertising Industry

Posted onDecember 16, 2022December 16, 2022 Author Shrobana Rakshit
Nature and Scope of Advertising

It’s the year 1988, and a tea brand teamed up with famous tabla maestro Zakir Hussain to reach out to the aspirational middle class. Yes,…

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Opinion/Trends

Top 8 Creative Indian Real Estate Ads

Posted onAugust 5, 2022August 9, 2022 Author Samir Chaudhary

Imagine. You are running late for work. You are grumpy, irritated and stuck in a traffic jam. Dejectedly you look out and this is what…

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Opinion/Trends

What Type Of Jingles Work Best On Radio

Posted onJuly 1, 2022August 12, 2022 Author Samir Chaudhary

We live in an Ad saturated world. An average person comes across scores of advertisements on a daily basis in this consumer obsessed and oriented…

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Digital Advertising, IPL, Opinion/Trends, Series, Television

IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising

Posted onFebruary 21, 2022July 13, 2022 Author Arpita

Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…

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IPL, Opinion/Trends, Opinions and Trends

IPL 2023: What’s New For The Advertisers?

Posted onFebruary 21, 2022December 26, 2022 Author Arpita

Live streaming of sports especially Cricket on OTT platforms has brought a revolution in terms of advertising. Known for its mass connect, Cricket matches used…

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Opinion/Trends, Opinions and Trends

TMA 9th Anniversary: Thank you for helping us create a flat advertising world

Posted onJune 14, 2021June 14, 2021 Author Arpita
TMA Anniversary Special

“It’s no use going back to yesterday, because I was a different person then.” – Alice in Wonderland. While most of us would associate the…

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Events/Season, Events/Seasons, Festive, IPL, Opinion/Trends, Opinions and Trends, Series

IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?

Posted onAugust 19, 2020September 4, 2020 Author Arpita
IPL Advertising: The tug of war between Covid-19 and festive season. Should you advertise?

It’s been six months and the uncertainty over Covid-19 is still there. People are trying hard to adjust to the new normal by staying home…

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News/Reports, Opinion/Trends, Series, Top-Rated, TV

TV Advertising Facts and Figures

Posted onJuly 9, 2020August 3, 2022 Author Arpita
TV advertising guide for first time users

Does TV advertising interest and intimidate you at the same time? On one hand, the nationwide reach of television presents a wonderful opportunity for branding…

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Business Categories, Opinion/Trends

Advertising for education brands in the times of COVID-19

Posted onMay 5, 2020May 2, 2022 Author Arpita

Summary Platforms Why Advertise? Popular Media Digital OTT Platforms 1. Young audience2. Advanced Targeting Options3. High engagement rate during COVID-19 Hotstar, Jio Saavn, Gaana, Voot,…

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