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The Bengaluru Bulls, a team in the Pro Kabaddi League (PKL) 2023-24, has entered into a partnership with Surfa Coats Paints, a prominent paint company…
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
JioCinema, the official streaming partner for the ongoing India-Australia T20I series, has transitioned from displaying concurrent views to cumulative views during matches. The initial game…
The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…
Introduction The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech,…
In the dynamic arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of sports…
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
World Cup 2023 exceeded projected ad revenue, with a twofold increase in digital ad spending compared to the 2019 edition. The boost is attributed to…
In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…
Swiggy Instamart rolled out an Out of Home Ad campaign during the ICC Cricket World Cup 2023, spotlighting its commitment to delivering munchies swiftly within…