What is a Media Mix? Components, Benefits, and Expert Guide
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
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Sonic Branding: How Sound Can Make Your Brand Unforgettable (with Indian Examples)
In a fast-paced digital world brimming with visual noise, sonic branding stands out as a powerful way to connect emotionally with audiences. From memorable jingles…
Winning the Game: Copy These 7 Strategies for IPL 2025 Advertising Success
IPL 2025 is more than just cricket—it’s a 60-day advertising festival that attracts over 650 million viewers (Digital & TV combined, source) from all corners…
6 Excellent Types of Youtube Ads for Businesses in 2025
YouTube has become a powerhouse for advertising, connecting brands with billions of viewers daily. As the platform continues to evolve, its advertising options become increasingly…
Innovative Advertising Strategies for Construction Companies Seeking New Business
In the competitive landscape of the construction industry, standing out and attracting new clients requires innovative advertising strategies. By leveraging both digital and traditional marketing…
What are AI Overviews & How do you Optimize for it?
Today where time is money, people want quick answers. Whether it’s searching for “best restaurants near me” or figuring out “how to invest in mutual…
Dissecting Hamleys Influencer Marketing Campaign
Product/Service Hamleys, a renowned toy retailer, offers a magical shopping experience for both children and adults. The brand is well-known for its high-quality toys, games,…
Dissecting L&T Finance Influencer Marketing Campaign
Product/Service L&T Finance Holdings Ltd.a prominent non-banking financial company in India, provides a varied portfolio of financial products including consumer loans, home loans, and SME…
What is brand awareness, and why is it important in 2025?
What is Brand Awareness? Brand awareness refers to how familiar your target audience is with your brand and its offerings. In simpler terms, it’s about…
How to Create an Excellent Google Local Service Ads
When was the last time you searched for a plumber, a carpenter, or even an electrician online? Chances are, the first few results you saw…