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Karthick on Digital Advertising Year-End Trends

Posted onNovember 30, 2023December 5, 2023 Author Shrobana Rakshit
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The festive season is getting massive this year, and the year end will be even bigger for brands. Today we have with us Media Planning…

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Leveraging Social Media Platforms for Sports Marketing

Posted onNovember 23, 2023November 23, 2023 Author Shrobana Rakshit
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In the dynamic arena where the adrenaline of sports meets the pulsating beat of social media, a groundbreaking transformation is reshaping the landscape of sports…

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Indian Cricketers Who’ve Stolen Hearts in TV Commercials

Posted onNovember 17, 2023November 17, 2023 Author Shrobana Rakshit

In recent years, the cricketing arena has witnessed a significant transformation beyond the boundaries of the playing field. Cricketers, once revered solely for their on-field…

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What is Indirect Advertising? Meaning, Types & Examples

Posted onNovember 9, 2023November 9, 2023 Author Shrobana Rakshit
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Indirect advertising is a marketing strategy that subtly promotes a product or brand without directly showcasing it. This approach involves creating content that generates interest…

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Disney+ Hotstar’s CMO on winning rural and urban viewers through ads for the Cricket World Cup

Posted onNovember 8, 2023November 8, 2023 Author Megha Singh
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In the ever-competitive world of online streaming platforms, Disney+ Hotstar made a bold move by offering free streaming of the ICC Men’s Cricket World Cup…

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How to Determine the Frequency of your Campaigns?

Posted onNovember 6, 2023November 6, 2023 Author Shrobana Rakshit
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What is “frequency” in the ad glossary? Advertising frequency refers to the number of times an advertisement is presented to a target audience within a…

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Top 10 Sports Commercials in 2023

Posted onOctober 26, 2023November 3, 2023 Author Megha Singh
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In 2023, the advertising landscape has once again delivered a smorgasbord of commercials that transcend the boundaries of the game, invoking passion, motivation, and sometimes…

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Are brands leveraging  Disney+ Hotstar’s vertical ad offering this cricket world cup?

Posted onOctober 23, 2023October 23, 2023 Author Megha Singh
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Vertical ads are a new and innovative way to reach and engage with audiences on mobile devices. They are especially effective for brands that are…

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Top 10 Advertising Strategies for Generative AI

Posted onOctober 13, 2023October 13, 2023 Author Megha Singh
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Imagine a world where advertising campaigns practically create themselves, adapting to individual preferences with uncanny precision. Welcome to the future of advertising, where generative AI…

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How to Measure the Effectiveness of a Branding Campaign?

Posted onOctober 6, 2023October 9, 2023 Author Shrobana Rakshit

What is a branding campaign? A branding campaign is a strategic marketing initiative undertaken by a company or organization to create, enhance, or maintain its…

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