What is a Market Entry Strategy? Tips to Create Winning Strategy
Imagine planning to expand your Mumbai-based footwear brand into Southeast Asia—or launching an app across India’s Tier 2 and Tier 3 cities. Do you just toss your…
Author: Chetana HP
What Is Marketing Myopia? Meaning, Examples & Fixes
Imagine your business is a train, building tracks solely toward a single station—your product. But what if passengers no longer want to travel along that…
What Is a Business Opportunity? Meaning & Examples
Imagine walking through the lively lanes of India’s markets—from Dilli Haat to MG Road in Bengaluru—and spotting those who turned small ideas into thriving ventures….
What Is Crowdsourcing? Definition, Types & Examples
Imagine asking thousands of people for product design ideas—and getting hundreds of brilliant entries within a few days. Or pooling small contributions to fund a…
DOOH Pricing Models: Understanding Digital Out-of-Home Ad Costs
Digital Out-of-Home (DOOH) advertising is the next frontier in the Indian ad world — think dazzling LED billboards at Mumbai airports, interactive screens at Bengaluru…
Local SEO: How to Rank Your Business in Local Search
Imagine a potential customer in Bengaluru searching for “best biryani near me” or someone in Mumbai typing “top yoga studios in Bandra.” These local searches…
Snapchat Marketing Ultimate Guide for 2025
Introduction: Why You Can’t Ignore Snapchat in 2025 Once known just for its disappearing messages and funky filters, Snapchat has grown into a dynamic marketing…
What is Ad Clutter? A Definitive Guide
Is Your Brand Getting Lost in the Noise today’s digital era, consumers are bombarded with a relentless stream of advertisements across various platforms. From scrolling…
Seeding Marketing Strategy: Grow Brand Buzz Organically [2025]
Want to Grow Your Brand Without Burning Your Budget In 2025, where digital noise is louder than ever, traditional advertising methods are losing their charm….
Interactive Content Ideas to Boost Engagement in 2025
Let’s face it– 2025 audiences are tough. They scroll fast, skip ads quicker, and bounce from your site before you can say “conversion.” In this…