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Author: Chetana HP

Advertising, Marketing

Step-by-Step Guide to Creating a Customer Journey Map in 2025

Posted onMay 19, 2025June 20, 2025 Author Chetana HP
Customer Journey Mapping

“If you don’t understand your customer’s journey, you’re simply guessing what works.” In 2025, where customer expectations evolve faster than ever, businesses can no longer…

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Advertising, Marketing

What is Price Mix? A Strategic Guide for Indian Marketers

Posted onMay 19, 2025May 19, 2025 Author Chetana HP
Price Mix

Introduction Let’s admit it—setting the right price is one of the trickiest decisions in marketing. Price your product too high, and you risk losing customers….

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Advertising, Digital Advertising, Digital Advertising

10 Types of Digital Ads Every Marketer Should Know in 2025

Posted onMay 15, 2025May 15, 2025 Author Chetana HP
10 Types Of Digital Ads Every Marketer Should Know In 2025

Let’s be honest: the landscape of digital advertising is evolving quicker than the latest trending reels.Let’s be honest: the digital ad space is changing faster…

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Advertising

What Is Sentiment-Based Ad Targeting? Benefits & Use Cases

Posted onMay 2, 2025May 2, 2025 Author Chetana HP
Sentiment-Based Ad Targeting

Have you ever noticed how ads seem to know exactly how you’re feeling? Maybe you’re doomscrolling after a long day and suddenly an uplifting ad…

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Advertising

Advertising Budget for Small Businesses: How Much to Spend & Where

Posted onApril 29, 2025April 29, 2025 Author Chetana HP
Advertising Budget For Small Businesses

Let’s face it: advertising can feel like a mysterious black hole for many small business owners. You pour in money hoping for results, but with…

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Consent-Based Marketing

What Is Consent-Based Marketing? Benefits & Tips

Posted onApril 29, 2025April 29, 2025 Author Chetana HP
Consent-Based Marketing

Let’s be honest: nobody likes intrusive ads or spammy emails. In today’s digital world, people want more control over their personal data and how it’s…

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Advertising

Dynamic Creative Optimization: A Game-Changer for Ads

Posted onApril 29, 2025April 29, 2025 Author Chetana HP
Dynamic Creative Optimization

Why Dynamic Creative Optimization Is the Future of Advertising Imagine you’re walking through a bustling street in Mumbai. Billboards flash offers for smartphones, clothes, and…

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Permission-Based Marketing

Boost Engagement with Permission-Based Marketing Tactics

Posted onApril 4, 2025April 4, 2025 Author Chetana HP
Permission-Based Marketing

Think about the last time you willingly signed up for a newsletter, a rewards program, or even updates from your favorite brand. You weren’t forced…

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Sensory Marketing

Sensory Marketing: How to Engage Customers Beyond Sight

Posted onApril 1, 2025April 1, 2025 Author Chetana HP
Sensory Marketing

Imagine walking into your favorite coffee shop. The rich aroma of freshly brewed coffee fills the air, a soothing acoustic playlist hums in the background,…

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Nostalgia Marketing

Nostalgia Marketing – How Brands Use the Past to Win Customers

Posted onApril 1, 2025April 1, 2025 Author Chetana HP
Nostalgia Marketing

The Hidden Power of Nostalgia: Why Old is the New Gold Imagine stumbling upon an old jingle from your childhood or seeing a vintage ad…

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