Future of Sports Marketing with Emerging Technologies
In the ever-evolving realm of sports marketing, staying ahead requires a keen eye on the technological horizon. The fusion of sports and cutting-edge technologies is…
Category: Digital Advertising
EdTech and Sports Sponsorship: A tragic love story!
Introduction The intersection of EdTech and sports sponsorship represents a dynamic fusion of two seemingly disparate realms: educational technology and the world of sports. EdTech,…
What’s the most effective way for sports brands to engage with younger audiences in their marketing campaign?
Engaging with younger audiences is an ongoing challenge for sports brands in today’s digital landscape. As we navigate the uncharted waters of an ever-evolving era…
Advantages of Sports Marketing
Ever wondered why your favorite teams have those cool logos on their jerseys or why there are ads all over the stadium during a game?…
Why do OTT platforms want to win rights to stream live sports?
In the vast landscape of OTT platforms, the quest to secure streaming rights for live sports has become a strategic battleground. This article delves into…
Top Sports Marketing Strategies and Examples
Think about your favorite sports memory – the spine-tingling goal, the breathtaking slam dunk, or the heart-pounding finish at the finish line. Now, think about…
Is sports consumption only limited to male population in India?
Introduction In the realm of sports, gender parity has long been an elusive goal, with a historical imbalance that has persisted for generations. However, in…
Spinny IPL Ad Campaign – Case Study
Product/Service Spinny is a modern used car platform in India designed to offer you a hassle-free experience from start to finish. They are all about…
7 Compelling Reasons to Advertise on TV During the World Cup
Nail-biting experience, battle of the teams, awe and fervor, with every edition of World Cup this grand event transcends boundaries, becoming a cultural phenomenon that…
Why Include CTV in Your Advertising Plan?
The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…