Display Advertising on Email
Display advertising on email refers to the placement of graphical or visual advertisements within email messages. It involves incorporating static or animated images, banners, or…
Archives: Glossary
Digital Audio Broadcasting
Digital audio broadcasting (DAB) refers to the transmission of digital audio signals over the airwaves using digital technology. It allows for the delivery of high-quality…
Cross Media Measurement
Cross media measurement refers to the process of evaluating and analyzing audience engagement, reach, and effectiveness across multiple media platforms or channels. It involves the…
Campaign Period
Campaign period refers to the specific duration during which an advertising campaign is planned, executed, and active. It represents the timeframe in which an advertiser…
Coverage Area Rating
Coverage area rating is a metric used in advertising and media planning to evaluate the reach and potential audience size within a specific geographical area….
Constant Viewing
Constant viewing refers to the continuous or uninterrupted engagement of viewers with a particular media content, program, or advertising message. It indicates that viewers are…
Consolidated Viewing
Consolidated viewing refers to the practice of aggregating or combining the viewership data from various sources or platforms to provide a comprehensive view of audience…
Consolidated Audience
Consolidated audience refers to the combined or aggregated viewership or readership of multiple media channels, platforms, or publications. It represents the total number of unique…
Conditional Buy-Through
Conditional buy-through refers to a media buying agreement or arrangement in which the advertiser or media buyer commits to purchasing additional advertising inventory or placements…
Co-viewing
Co-viewing refers to the simultaneous viewing of media content, such as TV shows, movies, or online videos, by multiple individuals in the same physical location….