Women’s IPL Sponsors: Trends, Viewership & Brand Profile
Key Takeaways: The ad spends poured in WPL 2023 has been pretty modest as per IPL standards, however it remains a significant context when it…
Category: Series
Women’s Premier League 2023: Official Partners and Brand Partners
Big brands sign up as official sponsors for WPL: H&M, Amul, World Gold Council are some of the major partners. After the immense success of…
IPL 2023 : Mukesh Ambani to Stream IPL in 4K Resolution for Free
The slow and dramatic countdown has just begun and things have already taken a turn with the free online streaming of the matches on JioCinema….
Women’s Premier League 2023: The Ultimate Guide for Marketers
What was ethereal is now finally real. What was ambiguous is finally obvious. What seemed far distant is just a few months away. Yes, we…
Women’s Premier League 2023 Schedule, Auction & Venue
This year is going to be exciting as BCCI is all set to begin the much-awaited Women’s Premier League Season 1 in India with 5 teams….
Women’s Premier League Auction & Players List
While celebrating the fantastic news that the Indian Under-19 Women’s Team won the T20 World Cup. We are sharing the updates about the Women’s Premier…
Viacom18 plans to earn Rs 3700 crore in advertising income from the IPL in 2023
Viacom18 acquired the Indian Premier League 2023’s digital broadcasting rights for the next five years. This indicates that JioCinema and Star India channels hold the…
IPL Advertising Strategy to Maximize Reach & Impact
Before getting into what can be a possible IPL advertising strategy, let’s discuss why Ipl advertising strategy is even needed. Well, strategizing is never a…
IPL 2023 Advertising: TV vs Digital
Nail-biting hits, high octane drama and intra-team rivalry, this glitzy sporting event has it all. Yes we are talking of glamour and sports, and only…
What Is Influencer Marketing? and How to Strategies Influencer Campaign?
Influencers are no more a homogenous group of individuals with a humongous number of followers. They have been successful in expanding their domain beyond just…