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The Media Ant
  • Media Plan
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    • Events/Seasons
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    • How To
  • Series
    • TV
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    • Festive
  • Others
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  • TMA Tools
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Category: Series

Festive, Media Buying, Media Planning

Quick Commerce Advertising in India: Formats, ROI and Festive Campaign Planning

Posted onOctober 27, 2026October 27, 2026 Author Arpita
jpeg optimizer Quick Commerce Advertising in India

Quick commerce has changed how consumers shop for everyday products. Platforms such as Blinkit, Zepto and Swiggy Instamart have created digital shopping environments where consumers…

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Festive, Media Planning

Festive Advertising in India 2026: The Complete Guide for Brands

Posted onOctober 13, 2026October 13, 2026 Author Arpita
Featured image for a festive advertising guide, showing The Media Ant logo, a Diwali-lit Indian marketplace with billboards and a metro, and a marketer reviewing media plans, budgets and campaign strategy on a laptop.

Executive Summary How The Media Ant Helps Navigating India’s complex festive landscape requires more than standard media buying. The Media Ant serves as a strategic…

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Festive, Media Planning

Impact Properties in Advertising: Real Examples Across Media 

Posted onSeptember 15, 2026October 23, 2026 Author Arpita

Introduction What does an Impact Property actually look like? It could be a television show watched by millions. A cricket tournament that captures the country’s…

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Advertising, ICC T20 WORLD CUP, Sports Advertising, Sports Advertising, Sports Marketing, T20 Cricket World Cup

Why Brands Should Advertise During the Cricket World Cup – With Real Campaign Wins from 2023

Posted onMay 27, 2025May 30, 2025 Author Shrivar Todi
70 2

The ICC Cricket World Cup isn’t just a sporting event, it’s a nationwide celebration that commands undivided attention. From living rooms to mobile phones, millions…

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Advertising, IPL, Sports Advertising, Sports Marketing, Uncategorized

Why Brands Should Advertise During the IPL – With Real Campaign Wins of 2024 & 2025

Posted onMay 26, 2025May 30, 2025 Author Shrivar Todi
IPL

The Indian Premier League (IPL) isn’t just a sporting event—it’s India’s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV,…

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Series, IPL

IPL 2026 Advertising on JioHotstar & Star Sports: A Complete Guide

Posted onMarch 11, 2025March 17, 2026 Author Vaishali Tripathi
Feature Image 2 2025 01 21T110624.827

Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…

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Advertising, IPL, IPL Advertising

How IPL Sponsorships Boost Searches: Real Success Stories from 2024

Posted onMarch 10, 2025March 12, 2025 Author Vaishali Tripathi
How IPL Sponsorships Boost Searches Real Success Stories from 2024

When it comes to elevating your brand’s online presence, the Indian Premier League (IPL) offers unparalleled opportunities. Beyond the thrilling cricket matches, IPL sponsorships provide…

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IPL

TATA WPL on JioStar: Live Action, Record Viewership Ahead

Posted onFebruary 12, 2025February 13, 2025 Author Sanjay Kulkarni
tata wpl

The TATA WPL 2025 is set to take the world of women’s cricket by storm on Feb 14th 2025, and fans will be able to…

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Advertising, IPL, IPL Advertising

Guide to Choosing the Right IPL 2025 Ad Plan for Your Brand

Posted onFebruary 4, 2025February 10, 2025 Author Vaishali Tripathi
Guide to Choosing the Right IPL 2025 Ad Plan for Your Brand

When it comes to advertising in India, IPL 2025 is the gold standard. With tailored ad packages that cater to startups, regional brands, and multinational…

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Advertising, IPL, Media

IPL 2025 Ad Rates Surge by 25-30% Post JioStar Merger, CTV Emerges as Game-Changer

Posted onJanuary 27, 2025July 16, 2026 Author Vaishali Tripathi
Feature Image 2 1

The Indian Premier League (IPL) 2025 season has brought a significant spike in advertising rates across various platforms. While IPL 2025 ad rates on television…

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