FAQ’s

1. Save your media to the Bag
2. Customize your requirement
3. Save

Once you click “Save” you will be taken to the calendar view where one can select the date and quantity for each of those dates.

Step 1: Log on to www.themediaant.com

Step 2: Click on the media vertical you want. (You can also select cross verticals)

Step 3: Select the media option you want

Step 5: Select the platforms you wish to target.

Step 6: Select the platforms you wish to target.

Step 7: Click on the Bag to see your saved media.

Step 8: Use advanced filters to customize. (Days, Ad Length, Targeting etc.) or you can also use the bulk edit option.

Step 9: Click on ‘Save to Dashboard’.

Step 10: The selected campaign will be saved to your dashboard.

Step 11: You can choose what you would like to do next with the saved campaign from the options provided.

The Media Ant is based out of Bangalore and has offices in Delhi, Mumbai, Hyderabad and Pune.

This can be done in two ways.

Option 1: You can type the media platform on the search bar

Options 2: Hover to the media vertical, you will find the available options under the same. Select the platform required.

Eg. For Hotstar – The Media Ant Site > Digital > Hotstar

Data for each platform is updated on our site. The screenshot below highlights where you can find it.

Option 1:

You can send an email to help@themediaant.com with the requirement or alternatively, you can call us on 080-67415510 for telephonic assistance (Office timings: Monday – Friday 10.00 am – 6.00 pm)

Option 2:

You can also reach out to us for offline planning, there are two distinct options

1. Excel plan – Rs 999 /- (Includes data up to 100 rows, turnaround time – 1 day)

2. 360-degree marketing plan – 9999 /- (Includes a PPT plan, with one revision allowed)

Option 1:

You can send an email to help@themediaant.com with the requirement or alternatively, you can call us on 080-67415510 for telephonic assistance (Office timings: Monday – Friday 10.00 am – 6.00 pm)

Option 2:

You can also reach out to us for offline planning, there are two distinct options

1. Excel plan – Rs 999 /- (Includes data up to 100 rows, turnaround time – 1 day)

B) 360-degree marketing plan – 9999 /- (Includes a PPT plan, with one revision allowed)

Proof of execution is uploaded to your dashboard.

The assigned member from the client servicing team will update you once the campaign goes live and will share the required report/proof of execution for the campaign.

Step 1 – Download an excel file of the media options using the steps mentioned in How to Download/Email Rates.

Step 2 – Share the campaign details or the downloaded file by writing to us at help@themediaant.com and our team will get in touch with you for further assistance.

Step 1 – Add the media options to your bag using the steps mentioned in How to Download/Email Rates.

Step 2 – Click on Pay.

Step 3 – A member from the client servicing team will get touch with you within 24 hours for further assistance.

A Tentative Log Report will be shared on a daily basis so you can hear their Ads live. Also, a Broadcast Certificate will be shared at the end of the campaign, channels provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month.

A Tentative Log Report will be shared on a daily basis so you can hear their Ads live. Also, a Broadcast Certificate will be shared at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month.

Execution images would be shared at the beginning of the campaign. Following which, monitoring and campaign end images will also be provided.

 Execution images would be shared at the beginning of the campaign. Following which, monitoring and campaign end images will also be provided.

Execution image of the ad on the magazine would be shared. Also, a hard copy of the magazine can be couriered to you.

A reporting sheet will be shared with you. The reporting sheet will include the deliverables of your ad. Click here to view a sample sheet. Most platforms will also provide you with a screenshot of the ad live on their platform.

A inspection pass would be shared post 2 days into the campaign. The pass can be used to visit the screen to physically verify the ads running. Also, an Exhibition Certificate would be shared once the campaign ends. This is a legal document to confirm the campaign execution.

Execution images would be shared at the beginning of the campaign. Following which, monitoring and campaign end images will also be provided.

Pre-Execution
Steps	Responsibility	Timeline
Campaign Confirmation/Final Plan	Client	4-5 days before live date
Sharing of Artwork	Client	4-5 days before live date
Company Documents – Link  (GST, PAN, TAN, Company registration certificate & Invoicing name and address)	Client	4-5 days before live date
Payment Processing – 100% advance	Client	3-4 days before live date
Lead Time	TMA	1-2 working days
Post Execution
Steps	Responsibility	Timeline
Proof of Execution/Execution report	TMA	On the first day of the campaign
Campaign Monitoring	TMA	During campaign dates
Campaign Results	TMA	1-2 working days

Step 1 – Click on “Become Agency Partner” under the about us section. The about us section can be found by scrolling down to the bottom of your screen.

Step 2 – Click on the “Joint Now Button”.

Step 3 – Fill in the required details. Our concerned team will connect with you within 24-48 hours to complete the registration process.

Step 1 – Open the Media Page and click Select. The Media option gets added to the Bag.

Step 2 – Click on the Bag.

Step 3 – Select the target filters as per your requirement and then Save to Dashboard.

Step 4 – Go to your Dashboard by clicking on the Profile Icon

Step 5 – You will see your campaign there. Click on the 3 dots on the right-hand side

Step 6 – Click Download/Email

Discounts are usually subject able to the specific media buy. Based on your requirement we can check for the scope of discounts. The Media Ant will always look to getting you the best rates possible for your requirement.

Step 1: Log on to www.themediaant.com

Step 2: Click on dashboard

Step 3: Select the campaign you wish to move forward with

Step 4: Click on the three dots and select pay and make the payment

How to get the best rates for buying Media Space: A step by step guide

Step 1: Log on to www.themediaant.com

Step 2: In the top right corner click Search. For example, if you want to search for rates for buying media space on Zee TV, type that in the search area (red circle).

Step 3: On the specific page of the selected media channel (For Example: Zee TV), click on select. Once the select button is clicked on, then it is added to your Bag

Step 4: Click on the Bag to see your saved media

Step 5: Use advanced filters to customize. (Days, Ad Length, Targeting etc.)

When in Doubt or have any questions ?? Get in touch with us by clicking here

If you would like to get the most bang for your buck, through our customized services, select one of our special requirement plans by clicking here

Look for the blue tick mark on the media option and hover on it to check the last updated on date.

Steps

• Open the Media Page and click Select. The Media option gets added to the Bag

• Click on the Bag

• Make any changes required and then Save to Dashboard

• Go to your Dashboard by clicking on the Profile Icon
• 

• You will see your campaign there. Click on the 3 dots on the right-hand side
• Click Download/Email

1. Save your media to the Bag
2. Customize your requirement
3. Save

Once you click “Save” you will be taken to the calendar view where one can select the date and quantity for each of those dates.

Step 1 – Open the Media Page and click Select. The Media option gets added to the Bag.

Step 2 – Click on the Bag.

Step 3 – Select the target filters as per your requirement and then Save to Dashboard.

Step 4 – Go to your Dashboard by clicking on the Profile Icon

Step 5 – You will see your campaign there. Click on the 3 dots on the right-hand side

Step 6 – Click Download/Email

Proof of execution is uploaded to your dashboard.

The assigned member from the client servicing team will update you once the campaign goes live and will share the required report/proof of execution for the campaign.

Step 1 – Download an excel file of the media options using the steps mentioned in How to Download/Email Rates.

Step 2 – Share the campaign details or the downloaded file by writing to us at help@themediaant.com and our team will get in touch with you for further assistance.

Step 1 – Add the media options to your bag using the steps mentioned in How to Download/Email Rates.

Step 2 – Click on Pay.

Step 3 – A member from the client servicing team will get touch with you within 24 hours for further assistance.

A Tentative Log Report will be shared on a daily basis so you can hear their Ads live. Also, a Broadcast Certificate will be shared at the end of the campaign, channels provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month.

A Tentative Log Report will be shared on a daily basis so you can hear their Ads live. Also, a Broadcast Certificate will be shared at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month.

Execution images would be shared at the beginning of the campaign. Following which, monitoring and campaign end images will also be provided.

 Execution images would be shared at the beginning of the campaign. Following which, monitoring and campaign end images will also be provided.

Execution image of the ad on the magazine would be shared. Also, a hard copy of the magazine can be couriered to you.

A reporting sheet will be shared with you. The reporting sheet will include the deliverables of your ad. Click here to view a sample sheet. Most platforms will also provide you with a screenshot of the ad live on their platform.

A inspection pass would be shared post 2 days into the campaign. The pass can be used to visit the screen to physically verify the ads running. Also, an Exhibition Certificate would be shared once the campaign ends. This is a legal document to confirm the campaign execution.

Execution images would be shared at the beginning of the campaign. Following which, monitoring and campaign end images will also be provided.

Step 1: Log on to www.themediaant.com

Step 2: Click on the media vertical you want. (You can also select cross verticals)

Step 3: Select the media option you want

Step 5: Select the platforms you wish to target.

Step 6: Select the platforms you wish to target.

Step 7: Click on the Bag to see your saved media.

Step 8: Use advanced filters to customize. (Days, Ad Length, Targeting etc.) or you can also use the bulk edit option.

Step 9: Click on ‘Save to Dashboard’.

Step 10: The selected campaign will be saved to your dashboard.

Step 11: You can choose what you would like to do next with the saved campaign from the options provided.

The Media Ant is based out of Bangalore and has offices in Delhi, Mumbai, Hyderabad and Pune.

This can be done in two ways.

Option 1: You can type the media platform on the search bar

Options 2: Hover to the media vertical, you will find the available options under the same. Select the platform required.

Eg. For Hotstar – The Media Ant Site > Digital > Hotstar

Data for each platform is updated on our site. The screenshot below highlights where you can find it.

Discounts are usually subject able to the specific media buy. Based on your requirement we can check for the scope of discounts. The Media Ant will always look to getting you the best rates possible for your requirement.

Option 1:

You can send an email to help@themediaant.com with the requirement or alternatively, you can call us on 080-67415510 for telephonic assistance (Office timings: Monday – Friday 10.00 am – 6.00 pm)

Option 2:

You can also reach out to us for offline planning, there are two distinct options

1. Excel plan – Rs 999 /- (Includes data up to 100 rows, turnaround time – 1 day)

2. 360-degree marketing plan – 9999 /- (Includes a PPT plan, with one revision allowed)

Step 1: Log on to www.themediaant.com

Step 2: Click on dashboard

Step 3: Select the campaign you wish to move forward with

Step 4: Click on the three dots and select pay and make the payment

Pre-Execution
Steps	Responsibility	Timeline
Campaign Confirmation/Final Plan	Client	4-5 days before live date
Sharing of Artwork	Client	4-5 days before live date
Company Documents – Link  (GST, PAN, TAN, Company registration certificate & Invoicing name and address)	Client	4-5 days before live date
Payment Processing – 100% advance	Client	3-4 days before live date
Lead Time	TMA	1-2 working days
Post Execution
Steps	Responsibility	Timeline
Proof of Execution/Execution report	TMA	On the first day of the campaign
Campaign Monitoring	TMA	During campaign dates
Campaign Results	TMA	1-2 working days

How to get the best rates for buying Media Space: A step by step guide

Step 1: Log on to www.themediaant.com

Step 2: In the top right corner click Search. For example, if you want to search for rates for buying media space on Zee TV, type that in the search area (red circle).

Step 3: On the specific page of the selected media channel (For Example: Zee TV), click on select. Once the select button is clicked on, then it is added to your Bag

Step 4: Click on the Bag to see your saved media

Step 5: Use advanced filters to customize. (Days, Ad Length, Targeting etc.)

When in Doubt or have any questions ?? Get in touch with us by clicking here

If you would like to get the most bang for your buck, through our customized services, select one of our special requirement plans by clicking here

Step 1 – Click on “Become Agency Partner” under the about us section. The about us section can be found by scrolling down to the bottom of your screen.

Step 2 – Click on the “Joint Now Button”.

Step 3 – Fill in the required details. Our concerned team will connect with you within 24-48 hours to complete the registration process.

Look for the blue tick mark on the media option and hover on it to check the last updated on date.

Option 1:

You can send an email to help@themediaant.com with the requirement or alternatively, you can call us on 080-67415510 for telephonic assistance (Office timings: Monday – Friday 10.00 am – 6.00 pm)

Option 2:

You can also reach out to us for offline planning, there are two distinct options

1. Excel plan – Rs 999 /- (Includes data up to 100 rows, turnaround time – 1 day)

B) 360-degree marketing plan – 9999 /- (Includes a PPT plan, with one revision allowed)

Steps

• Open the Media Page and click Select. The Media option gets added to the Bag

• Click on the Bag

• Make any changes required and then Save to Dashboard

• Go to your Dashboard by clicking on the Profile Icon
• 

• You will see your campaign there. Click on the 3 dots on the right-hand side
• Click Download/Email

Passenger data is shared by DGCA on their portal. You can access it Here

Shared rate for Cinema is per second per week. This is the price of showing 1 sec of your ad on that cinema screen once every show (minimum 3) per day for 1 week.

1. Your ad is played minimum 3 times per day and maximum 5 times per day
2. Ad is played once during the show. You can choose interval or before the start of the movie
3. The rate is for a Week

Let me explain this through an example.

Rate for Screen 3 in PVR Phoenix as mentioned on the site is Rs 430

You decided to run your video ad which is of 10 sec(ad length) and choose interval when the ad should get played

Cost would be Rs 430 X 10 = Rs 4300 and ad would be shown for 3-5 times per day for 7 days during the interval

 

In General, Slide ads are played first, followed by Slide Ads with audio, then Video ads, trailers and then movie begins.

The last spot in the commercial category before the Film, the first spot during Interval and the last spot during Interval will attract a Premium of 100% of the rate card

No. You will be charged premium only for the 1st week. Remaining 3 weeks will be at the regular rate.

In case your campaign is 5 weeks long, no premium will be charged through the campaign. Even first week will be at regular price

There is certainly a rate increase.

Additionally, your ad might get played during 3 shows per day instead of normal 4 shows per day. This is due to the increase in number of advertisers during Blockbuster movies.

 

1. Slide – 2048 pixel (W) x 858 pixel (H)    JPEG Image in 300 dpi resolution”
2. Video – MOV or MP4 (High resolution)
3. Audio File – WAV

1. Inspection pass will be provided on Monday morning
2. In – person inspection can be done by the client anytime
3. Please write back to us for arranging the inspection
4. Single screens share the contact number or log report at the end of the campaign

1. Cinema Campaign can only start on a Friday
2. Creative and payment needs to be completed by Wednesday 5pm
3. Few movies get released on Thursdays and in that case deadline shifts a day prior

 

1. Conversion of your ad to the Cinema format (J2K or MPEG4)
2. Additional cost of Rs 1,750 for slide ads and Rs 2,500 for video ads
3. Censor certificate is required for running video ads
4. We assist in getting the certificate for an additional fee of Rs 8,500
5. It takes 2 working weeks to get the certificate

No. Multiplexes charge a premium for Block Buster movies. The premium can be 2X to 3X depending on the movie. Use the Advanced filter of Blockbuster movies to get the rate.

 

 

 

 

Few theaters also have Mega Blockbuster premium.
Please check for the list of blockbuster movies at The Media Ant blog or with your Client Servicing Manager.

1. Your ad is played minimum 3 times per day and maximum 5 times per day
2. Ad is played once during the show. You can choose interval or before the start of the movie
3. The rate is for a Week

English ad is allowed in all languages.

Hindi ad is allowed only in English and Hindi content.

Regional ads are allowed only in their respective language content.

No. As of August 2019, Hotstar does not support Hindi text.

Shared cost on the site is for 1 time. So if you are placing your ad in a monthly magazine, for the mentioned cost, ad would appear once and stay for a month.

Similarly for a magazine getting printed weekly, cost is for 1 ad and would remain in the magazine for 1 week.

The monitoring of Newspaper Inserts activity is through a mix of tech monitoring with human inspection. Newspaper inserts is heavy manpower and multiple touch points activity. Chances of activity not being executed exactly as per the plan is quite common.

1. Number of pamphlets printed can be counted manually at the printer or where it is stored prior to the distribution. Counting at the Newspaper hub point is not possible.  Printing should be completed 2 days in prior to be able to do counting at the printer.
2. Proof of execution is pictures and videos made at the time of activity. This however, does not give count. 10% is an acceptable wastage percentage. (double insertion, lost pamphlets, unused pamphlets)
3. Monitoring by the brand team. This is the most effective method. Point of contact at each hub is shared with the brand team in advance.

many!!

Few FM channels (like Radio Mirchi)  asks for GST and PAN Card details

Online/Self Serve

1. Login in to www.themediaant.com/dashboard and access your campaign by clicking on it’s name
2. Download the Template from “Schedule Tab”, choose start & end date and download the template. Open the template, put number of ads to be placed against each date and upload. Now you campaign is scheduled
3. Click on “Uploads Tab” and choose Upload to share your artwork with us. Any other file (multiple jingles) upload using the same button
4. Make the payment using the “Payment Tab”

Offline

1. Share your campaign details with Help@TheMediaAnt.com and mention the following:
   1. Start Date
   2. End Date
   3. How many times to be played per day
   4. Any special request (not play on Sunday, Monday only 1st half etc.)
   5. Share Jingle if ready

Client Servicing team would then get in touch and help.

1. The advertiser can choose a specific spot for placing the ad by paying a premium over and above the normal cost of advertising.
2. The premium percentage ranges from 50 – 100 % depending on the station and market

In case the ad gets dropped, the advertiser has two options to choose from -1. The advertiser has an option to ask the Broadcaster to schedule the dropped spots on the next date or on any other date and time as per his / her desire
2. The advertiser can claim for a refund for the spots which were dropped

This (ad not playing) is technically called “Dropped Spots”

The advertiser can either visit the Radio Station for the recordings.Alternatively, the RJ can visit the advertiser and record the interview.

Please note that there might be a cost involved in RJs visiting your location and recording.

The advertising brand have the option of recording and airing the exclusive interview which helps to promote the brand massively.

An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest

A show sponsorship tag is the Tag line of the advertising brand which is aired before the start of the show.
Example – This show is brought to you by Carl Zeiss Drive Safe Lenses…….

1. If the campaign size is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost
2. If the campaign size is upto Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost
3. If the campaign size is upto Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Conest as a Value Ad Free of Cost
4. If the campaign size is more than Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Conest & Interview as a Value Ad Free of Cost

The afternoon timeband, i.e from 12PM to 5PM is the non prime time band in Radio Advertising.

The Morning hours(7AM to 11AM) and the Evening hours(5PM to 10PM) is the prime time band in Radio Advertising.

This timing might change in few cases.

1. We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.
2. We share a Broadcast Certificate at the end of the campaign.The Broadcast Certificate is issued at the letter head of the Broadcaster
3. The Broadcast Certificate is an autogenerated / system generated proof of the campaign which displays the exact number of spots aired with the precise time.
4. We can arrange for the recording of few spots at advertisers request.

There are broadly 2 types of Radio ads.

1. Jingles
2. RJ Mentions and Integration

Jingle advertising is the most popular form and here ads are placed during the breaks. We will cover Jingle advertising in this FAQ.

There are 3 factors required to place a jingle ad

1. How many days you want to play the ad? (Campaign Duration)
2. How many times you want to play your ad daily? (Frequency)
3. How long will be your ad? (Jingle length)

Advertising cost for Radio is quoted as cost per sec. To calculate your total cost multiply

Rate X Duration X Frequency X Jingle Length

e.g: Abhineet wants to know how much will it cost to place ad in Radio Mirchi Delhi. He found a rate of Rs 150 per sec on Media Ant site. He wants to run his campaign for 5 days, 6 times per day and he expects his ad to be 20 sec long.

The way he can calculate the budget:

Rate X Duration X Frequency X Jingle Length

150 X 5 X 6 X 20 = Rs 90,000

It is difficult to pick a very specific time to advertise. It can be because of the following reasons:

1. Content might be getting played and there is no ad space
2. Some other advertiser ad is already scheduled

It is recommended to pick a time band if you are looking for something very specific. You should not ask for 7:45 am every day but rather request ad to be played between 7am and 8am. Please note that these requests attract a significant premium.

You will be shared a Broadcast certificate at the end of the campaign. These reports are generated by Radio stations at month end and shared with advertisers around mid of the following month.

 

Here are the ways to advertise on Radio!

L-band TV advertising are L-shaped ads played on TV along with the content/program for a duration of 10 seconds. An L-band ad is placed on the left side and bottom of the screen in an L shaped pattern. These ads are costlier than regular/commercial break ads, because here again, ignoring them is difficult since they are played during the program. 

To do this advertising, an advertiser can choose the number of L-Bands per day and the total number of days they’d prefer to advertise. The price of these ads varies according to the timeband chosen. 

The benefits of L shaped ads are that they can dominate the visual space and so the viewers can’t help but watch it. Also, it gives advertisers a competitive edge or distinction among other advertisers.

Aston Band TV advertising is a graphical advertisement played on the bottom of the screen for an average time of 25 seconds. The ad is basically a flash ad that simultaneously plays at the bottom of the screen with the content. Because Aston Band TV ads are played on the TV along with content, their cost is more than any other formats. Placed right at the bottom of the screen, these ads are generally displayed during live programs. Since they catch more eyeballs and attention, it becomes difficult to ignore them easily. 

Aston Bands are visually like thin horizontal strips with 15 sec duration per exposure. To advertise on them, the advertiser would have to choose the number of Aston Bands per day and the total number of days they would prefer.

These ads should be used in cases when one wants to increase the awareness about their business, specific product or service to a wide network of the audience. The effectiveness of these ads is directly proportional to a flexible ad budget and the ability to produce quality content for the campaign so as to grab the attention of the target audience.

Tv was – and still is – an integral part of people’s life. Apart from being one of the most common  leisure activities of the nation, it’s also one of the oldest and most sought after advertising mediums. Newspaper, radio and TV carried the entire advertising industry on their shoulders before the world was introduced to digital technology. Today, when everything has turned digital, ‘Smart TV’ has replaced and given new life to the old version of TV. This new interactive, flexible and modern version, leverages today’s modern technology to revolutionize people’s entire viewing experience.

The presence of countless advertising options in today’s market has made the decision of selecting the most suitable advertising medium more difficult. In such cases, advertisers need to understand the benefits provided by their preferred advertising medium and how it can help their brand. For those looking to advertise their brand on TV, the benefits are many:

1. Reach

For advertisers, TV is an indispensable medium, most useful for brands looking for a national reach.  Due to high popularity, low cost per reach and increased penetration, It’s difficult to beat TVs impact in the advertising world. The unique combination of reach along with the time spent watching it, makes it one of the most sought after and trusted mediums of advertising. By reaching larger audiences in a targeted manner, it builds a relationship of trust and familiarity with the potential consumers along with giving the brand a good exposure.

2. Engagement

When compared with other traditional mediums like radio and newspaper, TV enjoys a really high engagement rate. This characteristic is mostly because of its ability to capture or engage more than one senses of the viewer, hence providing them a multi sensationary viewing experience. By deploying the services of both audio and video, it ends up leaving a lasting impression on the consumer’s mind which helps them retain the advertisement for longer. The combination of the two keeps the viewer engaged and involved in what’s being shown to them and prevents them from losing attention.  Also, watching TV as a family contributes significantly to its higher engagement factor.

3. Trust

TV is the most trusted medium after newspaper. So, if a brand advertises on it, the trust factor ends up being associated with that particular brand, thereby increasing its credibility in the minds of the consumers. Since TV advertisements tend to be a bit more costlier than other mediums, people tend to trust those brands more which put their ads on TV.

TV advertising gives a lot of choice to the advertisers and helps in long term brand building. All the above reasons combined makes TV advertising one of the best mediums of advertising in the current times.

Most of the channels have a 60:40 split between Prime Time and Non Prime Time for spot splits. e.g.: Of total 10 ads being played, 6 will be played in prime time and 4 in non prime time.

However, these numbers might slightly change for News channels or channels with narrower Prime Times. In these cases the split changes to 40:60 between Prime Time and non Prime time.

Shared rate for Television is per second. This is the price of showing 1 sec of your ad on that TV channel one time.

Let me explain this through an example.

Rate Star Plus on The Media Ant – Rs 2,000 per sec

You decided to run your video ad which is of 20 sec(ad length) , 5 times every day (frequency) for 7 Days(campaign duration). To calculate your budget:

Budget = Rate X Ad Length X Frequency X Campaign Duration

= 2000 X 20 X 5 X 7 = 1,400,000