Aston Band TV advertising is a graphical advertisement played on the bottom of the screen for an average time of 25 seconds. The ad is basically a flash ad that simultaneously plays at the bottom of the screen with the content. Because Aston Band TV ads are played on the TV along with content, their cost is more than any other formats. Placed right at the bottom of the screen, these ads are generally displayed during live programs. Since they catch more eyeballs and attention, it becomes difficult to ignore them easily.
Aston Bands are visually like thin horizontal strips with 15 sec duration per exposure. To advertise on them, the advertiser would have to choose the number of Aston Bands per day and the total number of days they would prefer.
These ads should be used in cases when one wants to increase the awareness about their business, specific product or service to a wide network of the audience. The effectiveness of these ads is directly proportional to a flexible ad budget and the ability to produce quality content for the campaign so as to grab the attention of the target audience.