ChatGPT Ads: What Advertisers Need to Know About the Next Ad Platform
For a long time, the advertising map was fairly easy to understand. Google had search. Meta had the feed. YouTube had video. Display networks had…
Author: Vaishali Tripathi
How Fixxly Turned Canter Spotting into a Bangalore-Wide Buzz
The Challenge Fixxly wanted to build awareness for its MahaUtsav campaign in Bangalore, while bringing attention to two different campaign elements — its Canter Spotting…
The Media Ant Trivia- August 2026 Edition
How Well Do You Know Indian Advertising? Think you know your brands and campaigns? Put your advertising knowledge to the test with a quick quiz…
Advertising Was Supposed To Get Easier. So Why Has It Become So Hard?
As The Media Ant completes 14 years, here is what the changing advertising ecosystem taught us about access, data, planning, and the growing need for…
Marketing Is Not Just a Marketing Problem Anymore
How Gen Z’s relationship with fashion is forcing every team in every organization to get aligned. One Sunday afternoon, 34-year-old Radhika was walking through a…
India’s 50+ y/o Consumers Don’t Need a Bigger Budget. They Need Their Own Brief.
What changes when you stop folding them into a 25+ plan and actually plan for them Every morning at Arjun Nair’s home, the doorbell rings…
When Customers Became Content Creators
The Vanaspati Lesson Meera always tells the same story when the conversation turns to consumer trust. Her grandmother cooked with Dalda for forty years without…
India’s Sports Marketing Evolution: The 7 Strategic Shifts From Renting to Building
India’s sports marketing landscape is undergoing a fundamental shift from short term sponsorships to long term brand building.Brands are moving beyond visibility to create deeper,…
How to Set Your Ad Budget: A Framework Your CFO Will Actually Approve
Here’s how companies decide their advertising budget: Sound familiar? Here’s the thing: that’s not strategic planning. That’s just budgeting on autopilot. And if you want…