The Challenge
Fixxly wanted to build awareness for its MahaUtsav campaign in Bangalore, while bringing attention to two different campaign elements — its Canter Spotting activation and the ongoing MahaUtsav Sale.
The challenge was to make both messages work together without making the communication feel crowded. The campaign also needed to create enough local buzz to get Bangalore audiences interested in spotting and engaging with the Canter.
The Objective
The campaign was designed to:
- Build awareness around the Fixxly MahaUtsav
- Create buzz around the Canter Spotting activation
- Encourage audiences to discover and engage with the Canter
- Drive awareness for the MahaUtsav Sale
- Use Bangalore-relevant creators to connect with local audiences
The Strategy
TMA split the campaign into two influencer-led phases, giving each campaign message its own space.
Phase 1: Canter Spotting
The first phase focused on creating curiosity and participation around the Fixxly Canter. Three local creators brought the activation to their audiences, encouraging them to discover and engage with the Canter.
Phase 2: MahaUtsav Sale
The second phase shifted the conversation from activation to commerce. Three creators communicated the MahaUtsav Sale, helping Fixxly extend awareness of the offer among their Bangalore audiences.
This two-phase approach allowed the campaign to move naturally from creating buzz to communicating the sale.
The Execution
Platform: Instagram
Format: Collab Reels
Geography: Bangalore
Creators: 6 Bangalore-relevant creators
The campaign used creator-led content to make the communication feel native to Instagram while keeping the messaging locally relevant.
The first three creators focused on Canter Spotting, while the next three focused on the MahaUtsav Sale.
What Made It Work
The campaign’s strength came from keeping the two messages distinct while building them into one larger campaign story.
- A two-phase structure gave the Canter activation and sale their own communication space.
- Local creator selection helped Fixxly speak to a Bangalore audience through familiar, city-relevant profiles.
- Canter Spotting added an interactive element, giving audiences a reason to participate rather than simply view an ad.
- The second phase transitioned the conversation from awareness to the MahaUtsav Sale.
- The campaign generated 29.5K shares, helping the content travel beyond the creators’ immediate audiences.
How Did TMA Help Fixxly?
TMA helped Fixxly turn its Bangalore-focused MahaUtsav campaign into a creator-led social campaign. By selecting relevant local creators and structuring the campaign in two phases, TMA helped Fixxly build curiosity around the Canter Spotting Activation and then carry that attention into awareness for the MahaUtsav Sale. The campaign generated 29.5K shares, extending the conversation beyond the creators’ immediate audiences.
