A Guide to NCCS Classification

NCCS which stands for “New Consumer Classification System” replaces the old IRS system used for consumer classification. It is important for a marketer to understand…
NCCS which stands for “New Consumer Classification System” replaces the old IRS system used for consumer classification. It is important for a marketer to understand…
Newspaper advertising has always been and still is the first choice of advertising that businesses think of doing. This is because the print sector has…
Cinema advertising in India is one of the fastest growing advertising option. Rates for cinema advertising in India depends on the cinema chain, location, number of…
Mirchi Radio Station Radio Mirchi, better known as the Mirchi Radio station,is the first and the biggest privately owned radio station in India. Radio Mirchi…
Newspaper advertising is one of the most popular advertising media having a mass reach and great impact. Reading a newspaper is a popular morning habit…
Radio has always been one of the most creative media for advertisers to make an impact on their target audience. It’s a media that never…
In the previous article of our series “promoting online games in India,” we talked about the popularity and the ways to advertise Fantasy Sports games…
Matrimonial Advertisement In spite of the emergence of countless matrimonial websites, the traditional medium of matrimonial advertisement, which is newspapers, still dominates the market by…
If you are looking to advertise on digital platforms you are probably considering advertising on facebook. And if you are, you have probably already done a…
The growth of the Indian OTT market The Indian OTT market has been phenomenal and the pandemic has boosted internet consumption even more. The time…