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Category: Connected TV

Advertising, Cinema Advertising, Connected TV, Digital Advertising, Magazine Advertising, Newspaper Advertising, Radio Advertising, Sports Advertising, TV Advertising

What is Ad Discrepancy? 3 Simple Tips to Reduce It

Posted onJune 26, 2024June 26, 2024 Author Vaishali Tripathi
Featured Images 2024 06 25T164111.145

Ad discrepancy is a prevalent issue in the digital advertising ecosystem that can significantly impact the performance and efficiency of ad campaigns. This article explores…

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Connected TV

Why Include CTV in Your Advertising Plan?

Posted onAugust 18, 2023August 18, 2023 Author Vaishali Tripathi
Why Include Ctv In Your Advertising Plan

The advertising industry is ever changing, and while technological advances have been a catalyst, certain things have remained relatively unchanged. TV advertising, in particular, has…

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Connected TV, How To

CTV Advertising for SMEs in 2023: A Complete Guide

Posted onApril 5, 2022April 27, 2023 Author Vaishali Tripathi
Ctv Advertising

The Growth of the  Indian OTT Market The Indian OTT market has been phenomenal and the pandemic has boosted internet consumption even more. The time…

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How To, Connected TV

How SMEs can expand their business through CTV Ads?

Posted onJanuary 28, 2022 Author Vaishali Tripathi
Feature Image Ctv

Connected TV advertising has become a prime tenet of marketing for big brands, but for relatively small businesses and brands, the domain of CTV ads…

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