Characteristics of Advertising that you need to Know
As an advertiser and a consumer, we have seen a lot of ads that astound us and ads which are flops. People are presented with…
Category: TV Advertising
TV advertising FAQs: How much does it cost to put an ad on tv?
The cost of advertising on television depends on a lot of factors like the channel, time slot, and ad format. Starting cost for advertising on…
TV Advertising : How Long Should My Television Campaign Run?
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
TV Advertising FAQs: How many ad spots should I run per day on television? (Part 8 of the series)
The Article Series In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures:…
How can channel share report help brands understand their target audience’s viewership preference (Part 5 of the series)
In the series TV advertising for first time advertisers, we have covered the following topics till date: TV Advertising Facts & Figures: Useful facts and…
Television Advertising Campaign Planning : Part 3
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Post-evaluation report can help TV campaigns- A Case Study
Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a…
TV Advertising Campaign Measurement : Part 2
In the first article of the series, we discussed some useful facts and figures about television viewership and advertising in India, curated from reports by…
Live-Sports Events in 2020- What’s in it for advertisers?
With the arrival of 2020, here we are with some of the most awaited and famous sports events to be telecasted live on TV. Let’s…
How to advertise in TV
As a TV planner, I get frequent questions from people wanting to advertise on TV in India. The brand asking these TV advertising related questions…