India’s leading advertising platform for media discovery, planning, and execution of advertising campaigns.
Quick commerce has changed how consumers shop for everyday products. Platforms such as Blinkit, Zepto and Swiggy Instamart have created digital shopping environments where consumers…
Most AI tools don’t fail because they’re bad. They fail because nobody understands them in time. The AI landscape is expanding rapidly, with new tools…
Executive Summary How The Media Ant Helps Navigating India’s complex festive landscape requires more than standard media buying. The Media Ant serves as a strategic…
When we launched Ant10, the idea was simple: media planning shouldn’t require days of spreadsheets, research and back-and-forth before a marketer can see a workable…
Introduction What does an Impact Property actually look like? It could be a television show watched by millions. A cricket tournament that captures the country’s…
When brands evaluate media properties, the conversation usually starts with numbers. How many people will it reach? What is the rating? How many impressions will…
1. What Makes a Media Property an Impact Property? In cricket, an Impact Player is brought into the game to change its momentum. The role…
In-Stadium Advertising: From Visibility to Brand Memory In 1909, a tobacco company placed giant bull-shaped advertisements on baseball outfield fences across America. Then it gave…
Marketing teams today have no shortage of AI tools to choose from. A quick search throws up hundreds of options, each promising to save time,…
Why CTV in India can no longer be planned as one market Connected TV in India has stopped being a small, urban, premium habit. Smart…