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When you think of advertising, what do you imagine? A boardroom where 5–10 glamorous people are brainstorming in their impeccable English, throwing ideas at one…
Every marketing plan starts with a simple question: “Where should I advertise, and how much should I spend on each channel?” In India, that usually…
Media planning is the strategic process of deciding where, when, and how to advertise — so your message reaches the right audience without wasting your…
Every week, a brief lands in our inbox. Regional D2C brand. ₹8 lakh budget. Wants outdoor in three cities and a push on Meta. No…
India’s advertising market reached ₹1,55,105 crore in 2025 under PMAR 2026’s updated AdEx definition, with digital accounting for 60% of the total market. For brands…
“I have watched at least a hundred AI upskilling courses on Instagram. Reels, ads, testimonials — the whole thing. Never enrolled in a single one….
A strategic guide to reaching India’s most financially active audience on cricket’s biggest stage In India, cricket and money have always had an intimate relationship….
A strategic guide to advertising on cricket’s biggest stage In India, cricket is not just a sport – it is a cultural institution. And within…
The Complete Playbook for Brands, Marketers & Media Planners Disclaimer This article compiles insights from publicly available reports, research papers, and industry news sources. As…
Every big cricket season, the same question lands on marketing decks: “Are we doing anything around sports this year?” Inside most teams, the answers split…