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Author: Arpita

Case Studies

Outdoor Advertising Campaign For Uber Auto In Bangalore

Posted on June 4, 2022August 3, 2022 Author Arpita

13th Cross Malleswaram, Traffic facing towards Malleswaram Police Station Back Lit Arabic College, Traffic facing towards Frazer Town Junction Back Lit Katriguppe Main Road, Opposite…

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Top 10

10 Facts That Make The Media Ant Unique: 10th Anniversary Special

Posted on June 3, 2022June 16, 2022 Author Arpita
Top 10 facts that make TMA unique

The Media Ant marks 10 successful years in the media and advertising industry, and it’s our pleasure to have you all as a part of…

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Media Trivia

What is your Ant-EQ-uity?

Posted on May 29, 2022June 15, 2022 Author Arpita

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Digital Advertising, IPL, Opinion/Trends, Series, Television

IPL 2022 Advertising: TV Advertising vs. Hotstar Advertising

Posted on February 21, 2022July 13, 2022 Author Arpita

Key Takeaways TV Advertising during IPL or Hotstar IPL Advertising : Which is better? Article In our last articles, we discussed ‘What’s New for Advertisers…

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Events/Seasons, IPL, Series

IPL 2022 Advertising: A Complete Guide to IPL Sponsorship and Advertising (Updated: Feb 2022)

Posted on February 21, 2022August 9, 2022 Author Arpita
A Complete Guide to IPL Sponsorship and Advertising

IPL is not only one of the biggest annual Cricket events but a festival in India. In a country like India where Cricket is a…

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IPL, Opinion/Trends, Opinions and Trends

IPL 2022: What’s new for the advertisers? (Updated: Feb 2022)

Posted on February 21, 2022March 2, 2022 Author Arpita

Live streaming of sports especially Cricket on OTT platforms has brought a revolution in terms of advertising. Known for its mass connect, Cricket matches used…

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Events/Seasons, IPL, Series

5 Reasons for Video Advertising during IPL on Hotstar (Updated Feb 2022)

Posted on February 21, 2022July 19, 2022 Author Arpita

Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem. IPL 2022 is going to take place in…

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Opinion/Trends, Opinions and Trends

TMA 9th Anniversary: Thank you for helping us create a flat advertising world

Posted on June 14, 2021June 14, 2021 Author Arpita
TMA Anniversary Special

“It’s no use going back to yesterday, because I was a different person then.” – Alice in Wonderland. While most of us would associate the…

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Performance Marketing

Performance Marketing for SMEs in India- Part 1

Posted on May 27, 2021May 27, 2021 Author Arpita

What is performance marketing? As the name suggests, performance marketing terms to all the marketing and advertising efforts that lead to a certain desired action…

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Uncategorized

How to maximize Video OTT Advertising Efficiency?

Posted on May 15, 2021April 22, 2022 Author Arpita
How to maximize Video OTT Advertising Efficiency?

In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…

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