IPL 2025: What’s New For The Advertisers?
The Indian Premier League (IPL) has always been a spectacle of cricket, glamour, and unparalleled advertising opportunities. This year, IPL 2025 takes a quantum leap,…
Author: Arpita
5 Reasons for Video Advertising during IPL on Hotstar (Updated Feb 2022)
Want to advertise during IPL matches but the budget is too low for TV Advertising? No Problem. IPL 2022 is going to take place in…
TMA 9th Anniversary: Thank you for helping us create a flat advertising world
“It’s no use going back to yesterday, because I was a different person then.” – Alice in Wonderland. While most of us would associate the…
How to maximize Video OTT Advertising Efficiency?
In our last article on video OTT advertising written in Dec 4, 2019- “ This is why you should prioritize video OTT advertising in 2020…
IPL 2021 Advertising on Hotstar: A Complete Guide
What Would We Cover In This Article? Following are the topics we would discuss in the article. You can skip to relevant sections by following…
Headlines: Top Media Ad News in India for the Week (Date: 5th April- 11th April)
GroupM in association with Exchange4Media has released a report “Voicebox: Give your brand a voice”. Some of the highlights of the report include: There are…
Top 10 Insights for Indian Advertisers 2020 by Google
The year 2020 was a watershed moment for India’s digital adoption. The latest issue of Google’s annual report- The Year in Search highlights the three…
Best Platforms To Advertise In Tier 2 & Tier 3 Cities Of India
This article would cover: Snapshot of a Twitter conversation among several Indian marketers on the best advertising platforms for tier 2 & 3 cities Why…
Media Trivia: Performance Marketing Terms
This month, we thought we would take a break from all those heavy reports and instead play the most basic form of trivia. Can you…
Top platforms for advertising in Marathi Language
When it comes to searching for advertising platforms for Marathi language, the options are endless. Whether its digital, TV, radio or newspaper, each vertical is…