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Author: Vaishali Tripathi

Uncategorized

How a 360° Campaign Drove 783+ Enquiries and 50% Reach for Dharav High School and DPS Gurgaon

Posted onNovember 13, 2025November 18, 2025 Author Vaishali Tripathi
school campaign srgb

Brand Overview Devyani International Ltd., a part of the diversified Devyani Group, operates in multiple sectors, including education. The group runs two school brands under…

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OTT Platforms

Top OTT Platforms in India: Growth, Connected TV Surge, and Evolving Viewer Habits in 2026

Posted onSeptember 16, 2025December 17, 2025 Author Vaishali Tripathi
feature image 51

India’s entertainment consumption has gone through a massive transformation in the last decade. From television and cinema halls, the focus has decisively shifted to OTT…

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Advertising Agencies

Top 10 Advertising Agencies in Bangalore [June 2025]

Posted onJune 24, 2025June 25, 2025 Author Vaishali Tripathi
Top Advertising Agencies in Bangalore

Bangalore is a great area to find a professional advertising firm since it is home to some of the country’s greatest advertising companies. These firms…

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Case Studies, Case Studies on Companies, Case Study

Case Study- How Minimalist Used Live Cricket to Create Lasting Brand Recall

Posted onMay 19, 2025January 13, 2026 Author Vaishali Tripathi
Case Study

Brand Overview Minimalist is an Indian personal care brand built on simple, science-backed formulations and full ingredient transparency. Its Hair Serum is one of the…

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Television Advertising

Top Hindi TV Serials TRP in Oct 2026

Posted onMay 1, 2025June 5, 2026 Author Vaishali Tripathi

In the ever-evolving landscape of Indian television, the quest to top the TRP (Television Rating Point) charts is as fierce as ever. As we navigate…

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Top 10

Top 10 Business Newspapers in India

Posted onMay 1, 2025June 19, 2026 Author Vaishali Tripathi
Top 10 Business Newspapers in India

In today’s fast-paced and interconnected world, staying informed about the latest happenings in the business landscape is crucial for entrepreneurs, investors, and professionals alike. Business…

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Uncategorized

Sonic Branding: How Sound Can Make Your Brand Unforgettable (with Indian Examples)

Posted onApril 14, 2025April 14, 2025 Author Vaishali Tripathi
feature image 1

In a fast-paced digital world brimming with visual noise, sonic branding stands out as a powerful way to connect emotionally with audiences. From memorable jingles…

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Case Study

Prestige Group Digital Video Advertising Campaign: Case Study

Posted onApril 3, 2025April 3, 2025 Author Vaishali Tripathi
Prestige Group Digital Video Advertising Campaign

Campaign Objective Prestige Group, one of India’s leading real estate developers, aimed to enhance brand awareness and engagement among potential homebuyers. The objective was to…

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Case Study

Breaking Boundaries: How Delta Exchange Took Crypto Advertising to the Champions Trophy with The Media Ant

Posted onMarch 17, 2025March 17, 2025 Author Vaishali Tripathi
delta exchange case study

Campaign Overview In a landscape where crypto advertising faces strict regulations, Delta Exchange made a bold move—it didn’t just find a way to advertise, it…

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Series, IPL

IPL 2026 Advertising on JioHotstar & Star Sports: A Complete Guide

Posted onMarch 11, 2025March 17, 2026 Author Vaishali Tripathi
Feature Image 2 2025 01 21T110624.827

Brand Impact through Sports Marketing Sports and marketing have always been intertwined. For instance, similar to the way endorsement deals work today, ancient Greek athletes…

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