Shared rate for Television is per second. This is the price of showing 1 sec of your ad on that TV channel one time.
Let me explain this through an example.
Rate Star Plus on The Media Ant – Rs 2,000 per sec
You decided to run your video ad which is of 20 sec(ad length) , 5 times every day (frequency) for 7 Days(campaign duration). To calculate your budget:
Budget = Rate X Ad Length X Frequency X Campaign Duration
= 2000 X 20 X 5 X 7 = 1,400,000
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