What is Social Listening in Advertising?
Social listening in advertising is the process of tracking, analyzing, and acting on conversations and trends related to your brand, industry, or competitors across digital…
Author: Shrivar Todi
What is Dark Social in Marketing: Complete Explanation
The Hidden World of Digital Sharing Ever wondered where your website traffic really comes from?Marketers pour resources into digital analytics to understand every click, scroll,…
Billboard/Hoarding Advertising in India: A Guide To Make Your Outdoor Ad Stand Out
Let’s face it- outdoor ads don’t get the luxury of time. You’ve got seconds (maybe less) to catch someone’s eye as they zoom past on…
Personal Branding Strategy: Build Your Brand in 2025
Why Personal Branding Is Essential in 2025? In 2025, standing out is no longer optional. Whether you are a freelancer, entrepreneur, corporate professional, or student,…
Why Brands Are Turning to Indian Super League for Visibility – Real Campaign Wins from 2024 and 2025
As football continues to grow in popularity across India, the Indian Super League (ISL) has emerged as a powerful platform for brands seeking consistent visibility,…
Why Brands Are Betting Big on Pro Kabaddi League – Real Campaign Wins from 2024
India’s sports calendar is no longer limited to cricket. With the growing popularity of Pro Kabaddi League (PKL), brands now have new, high-impact arenas to…
Why Brands Are Tapping Into Bilateral Cricket Series – Real Results from 2024 Campaigns
Bilateral cricket series are no longer just fillers between marquee tournaments. With high-frequency viewership, focused regional penetration, and lower media clutter, they offer brands a…
Why Brands Should Advertise During the Champions Trophy – With Real Campaign Wins from 2025
The ICC Champions Trophy may be shorter in duration than the World Cup or IPL, but it delivers concentrated, high-intensity viewership—especially when India takes the…
Why Brands Should Advertise During the Cricket World Cup – With Real Campaign Wins from 2023
The ICC Cricket World Cup isn’t just a sporting event, it’s a nationwide celebration that commands undivided attention. From living rooms to mobile phones, millions…
Why Brands Should Advertise During the IPL – With Real Campaign Wins of 2024 & 2025
The Indian Premier League (IPL) isn’t just a sporting event—it’s India’s biggest advertising stage. With hundreds of millions of viewers tuning in across mobile, TV,…