Psychology in Branding: Influence & Meaning Guide
Why do you trust a blue brand more than a red one? Have you ever noticed how tech giants like IBM or Facebook (with blue…
Author: Shrivar Todi
Landing Page Personalization: A Complete Beginner’s Guide [2025]
What is Landing Page Personalization? Landing page personalization means adjusting the content, layout, and message of a landing page to match the needs, behavior, or…
IKEA Green Marketing: How Sustainability Drives Its Success
Defining Green Marketing (More than just sustainability, it is a business strategy) Green marketing today goes beyond surface-level eco-friendly claims. It is a comprehensive business…
Sustainable Advertising Examples – How Brands Are Making a Difference
What Is Sustainable Advertising? Sustainable advertising is a marketing approach that integrates environmental responsibility and social values into the brand’s message. It doesn’t stop at…
What is a Media Mix? Components, Benefits, and Expert Guide
What is a Media Mix? A media mix refers to the combination of different advertising channels that a brand uses to communicate its message to…
Sequential Messaging in Ads: Boost Conversions Smartly
What Is Sequential Messaging? Sequential messaging refers to a strategic approach in digital advertising where ads are delivered to users in a planned sequence, each…
Cultural Moment Marketing: A Complete Guide
Why Some Ads Go Viral During Diwali or IPL While Others Don’t Have you ever wondered why some brands’ ads go viral during events like…
What is Behavioral Advertising? Why Brands Invest in this
What is Behavioral Advertising? Behavioral advertising is a marketing strategy where ads are shown to users based on their previous behaviors, such as the websites…
What is Shoppable Media Advertising? (And Why is it Everywhere?)
What makes content shoppable? In today’s digital world, content is not just for consumption but for action. Shoppable content refers to any form of media—whether…