X Showcases Advertising Opportunities for the 2024 Paris Olympics
As the 2024 Paris Olympics approaches, X is positioning itself as a prime platform for advertising and brand engagement. Despite a stagnation in overall user…
Author: Chetana HP
Festive Season to Boost TV Ad Revenue, Say Marketers
According to industry experts, despite significant expenditures on the IPL, elections, and the T20 World Cup, brands are expected to maintain strong budget allocations for…
What is Proactive Marketing: Importance & Benefits
Proactive marketing is a strategic approach that involves anticipating future market trends, consumer needs, and potential challenges to create opportunities and gain a competitive edge….
BARC Ratings: Anupamaa Leads, Kundali Bhagya and Mangal Lakshmi See TRP Surge
The success of a television show is often gauged by BARC ratings, which offer insights into which channels and shows are dominating the charts. This…
What is Media Buying? Process, Types & Benefits
Media buying plays a critical role in the advertising ecosystem by ensuring that marketing messages are delivered to the right audience at the right time….
Unusual Timing of T20 Cricket World Cup Matches Impacts TV Viewership
The ongoing ICC T20 Men’s World Cup has witnessed a notable 8% decline in TV ratings for its first 30 matches compared to 2022, despite…
The Power of Localized BTL Marketing in 2024
Localized Below-The-Line marketing is a strategic method that concentrates on engaging customers on a more personal and direct level within a particular geographical area. This…
What Is Reminder Advertising and Why Do We Need It?
In the huge market of ideas and products, capturing initial attention is only a tiny part of the battle. The true challenge lies in sustaining…
Indian Ad Market Set to Reach ₹1.22 Lakh Crore in 2024: Report by IPG Mediabrands
The Indian advertising market is poised for significant growth, projected to expand by 11.8% to reach ₹1,22,155 crore in 2024, according to the latest Magna…
Surging Demand for TV Ads as India Advances to Super 8 in T20 World Cup
With India qualifying for the Super 8 stage of the ongoing ICC Men’s T20 World Cup, advertisers are in a frenzy to secure TV ad…